by Deane Parkes
Great organizations achieve sustainable growth and profits because they do what other organizations don't; they maximize the innate, individual talents of their employees to connect with customers. Tapping the resources of humans is the only remaining area where significant improvements lead to an unlimited source of competitive advantages." Follow this Path – Coffman (Do you know the strengths/talents of yourself and staff?)
70% of customers never return to your store because of smell, hear, touch, feel and or look. Sensory reasons!
A regular (woman) customer is worth between $7,000 and $38,000 in their lifetime shopping in your store. Danny Wells
(Why keeping customers happy keeps them coming back)
The customer does not care how much you know, until they know how much you care" Patch Adams
The emotional tone of your store is determined by the words, thoughts, actions and feelings of all employees. The more love, gratitude and appreciation shared during the 'regular' workday will result in a healthier, more vibrant and enjoyable place to work and shop. Each of us is personally responsible for the emotional tone we bring to work each day." Deane Parkes (Are you responsible for the emotional tone you bring to your job each day?)
Customer service and selling is all about connecting on an emotional level with your customer. A store/management that connects emotionally with its' employees will build stronger relationships with their customers." Coffman (How would you rate out of 10 the connection between your staff? What would make it a 10?)
There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else."
Sam Walton
Ideal Store: "A very clean and organized environment that is well merchandised and has fully trained sales staff who want to sell."
Harry Friedman, No Thanks - I am Just Looking
What your staff wants from you!
1. I know what is expected of me at work.
2. I have the materials and equipment to do my work right.
3. I can do what I do best everyday.
4. In the last seven days I have received recognition or praise.
5. My manager cares about me as a person.
6. There is someone at work who encourages my development.
7. At work, my opinions seem to count.
8. The company mission makes me feel my job is important.
9. My fellow staff are committed to doing quality work.
10. I have a best friend at work.
11. In the last six months, someone has talked about my progress.
12. In the last year, I have had opportunities to learn and grow.
Follow This Path – Coffman
"It costs five times more money to create a new customer than to keep a current one." David Ogilvie (Do not waste your advertising dollars by giving poor service so a new customer never returns again)