PR Campaign to raise awareness of natural health products

The Canadian Health Food Association (CHFA) is launching a new national public relations campaign in order to raise awareness of the significant role natural health and organic products play in the daily lives of Canadians and the Canadian economy. In addition to underscoring the impact of the entire sector, the campaign will also highlight the demonstrated benefits of industry products.
CHFA advocates that Canadians seeking optimal health and well-being should continue to have access to innovative high quality natural health products, as well as a wide selection of high-quality organic products. This new national initiative seeks to underline to consumers and government decision-makers the importance of these products to the overall health of Canadians. "CHFA is dedicated to informing Canadians about the benefits in achieving optimal health through the use of natural health and organic products," said Deborah Callbreath, chair of the CHFA board of directors. "We want to get the word out that Canada needs its natural health and organic products for the health of the individual. It is important for Canadians to not only be aware of this to protect their health, but also to have ready access to the product."
Central themes of the campaign will include highlighting the long-term value of preventive health measures, revealing the most up to date research on key industry products, and educating consumers on the safety and efficacy of natural health products.
For more information, contact Helen Sherrard at This e-mail address is being protected from spambots. You need JavaScript enabled to view it •