Sisu names new president, managing director

Keith Michael Didion has been promoted to president of SISU Inc. Most recently, he served as the company's managing director. He was also named senior vice president of SISU's sister-company Solgar International.

In his new role, Keith will be responsible for developing SISU's international presence starting immediately with Asia, and expanding to the US, European, South African, United Kingdom and New Zealand markets in the fall of 2010.

Jaime Williams has been named SISU's new managing director. Most recently, Jamie was the company's director of marketing. Since joining SISU almost five years ago, Jaime has concentrated her efforts on launching research-driven, unique product formulations and creating a consistent brand image that is supported with retail education initiatives. In the next phase of her career, Jaime will focus on expanding SISU within Canada, while maintaining its brand strength, premium standard, and commitment to retailers and to ensure SISU is at the forefront for the Canadian consumer.