Canada's business magazine for traditional natural health retailers

The Decision Matrix

When an organization is going through rapid change, roles within the organization change, too, and not always  in a consciously thought-through manner. Expansions can result in forming new layers of positions.

Continue reading

Balance for the immune system

moducareA healthy immune system helps to protect you from cold and flu viruses, as well as allergies and even some autoimmune disorders. The blend of plant sterols and sterolins in Moducare are clinically proven to help keep your immune system in balance. For optimal immune health, take Moducare daily. The kids love our great tasting child friendly version!   

Get the full story: www.moducare.com

Continue reading

POS Systems

acceo pos systemACCEO offers powerful management solutions and POS systems. The ACCEO Smart Vendor team provides complete POS and inventory management systems to specialty retailers, such as health food stores.        acceo.com

Continue reading

Skin health and rejuvenation

sisu hair skin nailsSisu Skin, Hair & Nails nourishes and helps rejuvenate the body from the inside out. The unique formula combines clinically-validated nutrients including highly-purified Hyabest hyaluronic acid, specially developed to promote skin health and 
rejuvenation and help repair and promote strong hair and nails. 
800/663-4163 or visit sisu.com

 

Continue reading

Build better blood cells

nu life iron therapyNU LIFE Therapeutics IRON THERAPY is formulated by a naturopathic doctor.  This vegan formula contains two strains of shelf stable probiotics in delayed release capsules, plus all the necessary supportive ingredients to build better blood cells and prevent associated constipation.           www.nulifevitamins.comwww.nulifevitamins.com

 

Continue reading

Fermented, organic turmeric

prairie naturals tumericWe allow our natural fermentation process the three to six days required to truly achieve the most beneficial transformations. Prairie Naturals fermented Turmeric Powder is naturally cultured with lactobacillus plantarum and saccharomyces boulardii on a molasses matrix. This fermentation provides enhanced bioavailability and optimal digestibility. Our fermented, organic turmeric is packed with antioxidants and phyto-nutrients.          prairienaturals.ca

Continue reading

Natural nasal spray

xlearThe combination of saline and xylitol makes Xlear Nasal Spray the most effective natural nasal spray on the market.  It moisturizes and soothes the nasal passages, and also washes out harmful irritants and contaminants like dust. Xlear effectively alleviates congestion due to allergies, colds and the flu. Xlear has no rebound effect and is non-addictive and non-medicated.  

Visit Xlear.com

Continue reading

Urinary support

bladdersenseNEW from WomenSense – two urinary support products for women. CranSense provides 500 mg of concentrated 36:1 cranberry extract in each capsule to help prevent recurrent urinary tract infections (UTIs). BladderSense contains water-soluble pumpkin seed extract in a non-GMO, gluten-free formula that is easy for the body to absorb.   assurednatural.com 

 

Continue reading

Relief of menopausal symptoms

sisu menoeaseSisu MenoEase with EstroG-100 is a proprietary herbal blend featuring potent, estrogen-supporting phytonutrients specially selected for their fast-acting, effective relief of menopausal symptoms and proven long-term safety. It addresses the full spectrum of pre-, peri-, and postmenopausal symptoms, without estrogenic or other side effects such as an increase in body weight.  

800-663-4163 or visit sisu.com

 

Continue reading

Gluten free superfood

enerex greensEnerex GREENS are unique, as the young shoots are harvested at the pre-joint stage, therefore are gluten-free and packed with the highest nourishment. They are juiced for a higher nutritional value, superior fresh clean taste and sweetened with monk fruit, not  stevia.   enerex.ca

Continue reading

What is CASL and why do I need to comply with it

 casl lawa wendy hulton(CASL) came into effect back on July 1, 2014 and while Canada was late to the anti-spam movement, it caught up fast with one of the toughest and widest reaching anti-spam regimes to date.  


 

(CASL) came into effect back on July 1, 2014 and while Canada was late to the anti-spam movement, it caught up fast with one of the toughest and widest reaching anti-spam regimes to date.  

But CASL applies to much more than traditional “spam.”   CASL applies to all your electronic messages (think email, text, SMS, etc.) that you are sending in Canada, if any aspect of the message encourages participation in any kind of commercial activity.  You can stop reading this article now, if you already know that CASL (with a few exceptions) essentially prohibits sending commercial electronic messages (aka CEMs) to anyone in Canada without their consent.

 Under CASL, consent can either be “express” or “implied.”  Express consent is preferable because it remains valid until it is revoked.  In order to obtain express consent, you must clearly disclose: (1) what you are seeking consent to send (promotions, sales, etc.), (2) information identifying the sender, and (3) mention that the party may unsubscribe at any time.

Implied consent, for example, is valid for six  months from the date the recipient sent a request for a quote to the sender, unless withdrawn sooner.  Implied consent also applies if there is an “existing business relationship” between the sender and the recipient, based on the purchase of products or services between the parties within the past two year period preceding the date the CEM was sent.

CASL’s provisions allow CEM type messages to be sent without full CASL compliance in a B2B context such as messages sent within an organization, or by an employee, representative, consultant or franchisee to another employee, representative, consultant or franchisee of that organization, in connection with the activities of that organization or to another organization, if the organizations “have a relationship” and the message concerns the activities of the recipient organization.

Messages sent in the context of a “Family Relationship” or “Personal Relationship,” are also exempt.  In this case, “family” means individuals related by marriage, common-law partnership or a legal parent-child relationship and a personal relationship typically means individuals who have had in-person, voluntary, two-way communications where it would be reasonable to conclude that they have a personal relationship.

CASL also contains provisions that permit one commercial electronic message to be sent following a referral by any individual who has an “existing business” or “non-business relationship,” family or personal relationship with the person who sent the message and that discloses the name of individual that made the referral and the fact that the message is sent as a result of the referral.

So, what happens if you don’t comply with CASL?

You run the risk of potential significant penalties and lawsuits.  CASL provides for either actual damages or statutory damages of $200 for each violation, up to a maximum of C$ one million/day for individuals and C$10 million/day for corporate entities.  In determining the final amount of damages to award, courts analyze the personal/corporate history of the violator(s), the financial benefit obtained and the nature and scope of the violation(s).  Considering that marketing campaigns may involve millions of CEMs, potential damages under CASL may escalate very quickly. A person can seek to avoid liability for a violation by showing that it/he/she exercised due diligence to prevent the commission of the violation, among other common law principles. 

Examples CASL enforcement action over the last couple of years:

  • Compu-Finder

The first notice of a CASL violation involved 3510395 Canada Inc. (doing business as Compu-Finder), which was slapped with an administrative monetary penalty of $1,100,000 for repeatedly sending CEMs without recipients’ consent, as well as sending CEMs without a properly functioning unsubscribe mechanism.

  • PlentyofFish
  • In the second CASL case, PlentyofFish Media Inc. (PoF), the operator of the online dating web site Plenty of Fish, voluntarily entered into an undertaking with the Canadian Radio-Television and Telecommunications Commission (CRTC) in order to settle several alleged violations of CASL.  These included sending CEMs to registered users of its own web site that contained an unsubscribe mechanism that was not set out “clearly and prominently” and was not able to be “readily performed.”  PoF’s penalty was only $48,000.
  • Porter Airlines

In the third public CASL case, Porter also entered into a voluntary undertaking with the CRTC after Porter was found to have sent CEMs to email addresses for which it was not able to provide proof of consent, as well as sending CEMs that did not provide complete contact information required by CASL. Other CEMs sent by Porter either contained no unsubscribe mechanism or one that was not set out “clearly and prominently”, and there was at least one instance where the unsubscribe mechanism was not given effect within 10 business days as required by CASL. Porter’s penalty was $150,000 and Porter was obliged to take corrective measures such as updating its mailing list and ensuring that its CEMs met form requirements, as well as implementing a compliance program.

Rogers Media Inc.

Rogers Media paid $200,000 as part of an undertaking to resolve alleged violations of CASL. The CRTC’s investigation alleged that Rogers Media failed to comply with various CASL requirements between July 2014 and July 2015.  During this period, the company allegedly sent commercial emails containing an unsubscribe mechanism that did not function properly or which could not be readily performed by the recipient.  In addition, in some instances, the electronic address used to unsubscribe was allegedly not valid for the required minimum of 60 days following the sent message.  Rogers Media also allegedly failed to honour, within 10 business days, requests from some recipients to unsubscribe from receiving future commercial emails. 

Why should you be more concerned about CASL after Canada Day?

As of July 1 of this year, Canadians will also be able to launch private and class action lawsuits to collect damages for violations of CASL.  Because the CASL requirements are so broad, so strict and so easily violated, most people expect to see a flood of CASL-specific class action lawsuits.  The private right of action allows parties to sue for actual and statutory damages. Statutory damages could prove to be quite significant.  If your organization has cyber / privacy liability policies, you may want to determine whether they cover third-party claims, class actions and penalties arising out of privacy/CASL violations.   You may also want to check any applicable directors’ and officers’ liability policies, as they may exclude marketing or privacy violations.

Continue reading
Featured

Community Natural Foods celebrates 40 years

community naturals storeCalgary’s Community Natural Foods (CNF) received a nice early birthday surprise at CHFA West in April.  On the verge of marking its 40th anniversary, Community took home the Brock Elliott Memorial Award for Excellence in Retailing at the CHFA awards ceremony.

Continue reading

Official opening of Nature’s Emporium newest store

new natures emporiumNature’s Emporium’s new store in Appleby Common, Burlington, ON was formally opened with an illustrious gathering of local dignitaries and senior store staff. 

Continue reading

Organika opens new eastern distribution facility

Organika has opened a new 10,000 sq. ft. warehouse and distribution facility in Scarborough, ON.  “The goal is to increase the consumer experience level through a facility that will provide quicker shipping times,” says Organika’s Aaron Chin. 

Continue reading

CHFA: “Health Canada listening to industry members, consumers”

by Helen Long, CHFA president

So the question on everyone’s mind lately is, ‘What’s going on with the NHP Regulations?’  As someone involved in this file every day, I’m going to share my thoughts.  To make sure everyone’s on the same page – here’s a brief overview of what’s happened so far. 

Continue reading

Nature’s Health Products Nelson, B.C.

natures health products ownersTom and Kathy Tarasoff, owners of Nature’s Health Products have managed to carve out their very own niche in Nelson, B.C, not only professionally, but personally too. 

Continue reading

Fresh start in Bracebridge

muskoka natural foodsMuskoka Natural Foods Market has new owners and  a new expanded home in a busy downtown location.

How do you replace a legend?  How about by creating something legendary in its own right?

This is what happened when two couples bought a well-known health food store from its original owner and then moved it into a high-profile space and created an amazing thing of beauty.

Continue reading

Avril planning new stores in Sherbrooke, Laval

avrilAvril Supermarché Santé is growing again.   The Quebec-based natural health food retailer has attracted national attention in recent years for the creation of its beautiful stores, and now the company has announced the opening of two more.

Continue reading

Show buzz, CHFA West

 

A few things that are taking place at CHFA West April 6-9

Continue reading

Why a project manager?

why a project managerWho is your project manager?” is one of the first questions I ask when I start working with a store on a design project. I’m often given a look that says, “What do you mean?

Continue reading

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Next Issue

Annual Supplier Profile issue.  FREE full page ad

Open doors for your sales team.       

A Supplier Profile in CNHR will help in other ways, including opening doors for your sales team and introducing yourself and your products to the more remote retail stores that can’t be visited on a regular basis.

Here’s how it works: It’s basically a two-for-one – when you buy a full page ad, you get a second full page for free to tell retailers about your products, your staff, what makes you different from your competitor. The same applies if you buy a half-page ad: you get the second half page for free to tell your story. It’s the chance for you to give store owners, managers and buyers an inside look at your company, and help them to get to know you a bit better. 

Join the cnhr Newsletter


Community Board

Watch here for Job Postings, Wanted Ads, For Hire, etc. To add, contact Donna

Check out the Community Board