Canada's business magazine for traditional natural health retailers

Science proves power of positive emotions in business

In The Bond by Lynne McTaggart, she references a study (pg 92, 93) that concluded both negative and positive emotions are highly contagious. However, positive emotions stimulate a group to be cooperative and make more positive decisions, while negative emotions resulted in the opposite. It was suggested a business could make more money within a culture of positive emotion because it would positively affect the entire workforce.

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Power of an End Cap Display

When it comes to retail merchandising, the end cap display is one of the most highly coveted spots that a supplier can obtain within your store. These tend to be highly visible, and act as a showcase for a product line, drawing attention, and increasing sales to whichever line is featured. It’s a great opportunity within the store to reinforce other marketing efforts, and when done properly, can greatly enhance sales.

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Power of an End Cap Display

When it comes to retail merchandising, the end cap display is one of the most highly coveted spots that a supplier can obtain within your store. These tend to be highly visible, and act as a showcase for a product line, drawing attention, and increasing sales to whichever line is featured. It’s a great opportunity within the store to reinforce other marketing efforts, and when done properly, can greatly enhance sales.

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People make the difference

It is the PEOPLE – not the products – that ultimately make the difference. When I travel to visit health food stores, I am continually reminded of the incredible people who work in our stores serving customers. From owner-operator stores to large retail stores with staff in the hundreds, there are dedicated, hard working, well-educated, passionate people helping bring wellness to their customers.

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Hiring for Motivational Fit

Why do some people enjoy a job and stay with it for years while others seem unhappy and leave—or stay on but complain, come to work late, and call in sick more than others?

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Winterize Your HABA Department

As you read this, the majority of our country is in sub-zero weather. For some, winter is a blessing as they enjoy all the outdoor pleasures, while others appreciate sitting indoors by the fireplace, watching the snow falling on the other side of the window. Whether we're inside or outside, winter has a specific effect on our skin. There are many natural personal care products that you carry which are winter-specific. Are you giving these products the right attention?

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The Customer Loyalty Resolution

The 'Customer Loyalty Resolution' is a concept which defines the many reasons why a customer chooses – or in many cases, why they choose not – to shop at your store. You have likely spent countless hours and untold amounts of marketing dollars to entice consumers into your store, now the payoff should surely follow... absolute customer loyalty. But alas, it hardly ever works out that way.

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Develop a highly motivated, fully engaged business

Did you know that behind the scenes, there are a small handful of dedicated hardworking people working to help bring new customers into your store? These people coordinate travel schedules, book hotels and airfare, book lecture halls, send out press releases to local media, coordinate with sales reps and spokespeople and book radio, print and TV interviews. Though they receive little personal recognition, they are responsible for bringing our health message to millions of Canadians across Canada each year.  Beth Potter, Shelley Armstrong, Toby Aysslinger, and Renee Neilly are a few who have worked the past decade helping build many of the leading product and health experts like Udo, Sam, Dr. Cass, Lorna, Brad, Dr. Lyons, etc.

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Learning From Americans

No, this article isn't about health care, gun control or politics. It is a collection of ideas from my travels across the continent. This year, I have spent over half my time in the US learning from retailers. It is easy to think that we have very similar business styles and admittedly, I believed that when I first started working on Sequel's US business in 2007. However, over the past three years, I have noticed slight differences in the way the US retailers operate compared to us here in Canada.

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Hindsight on 2010

As we take a final look at 2010 before embracing the new year, it's important to look beyond the spreadsheets. Sure, you can't argue with numbers as you determine whether you made your financial goals, but numbers don't tell you the whole story. Whether or not you made your goals, they don't tell you why. And the why, of course, often involves your marketing plan. Was your marketing plan successful, or is there room for improvement?

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What is Health Canada thinking?

Our products are safe, they work and have been safely sold for decades.  So... where is the problem?

 

Here we are in 2010, and I cannot believe we are still justifying our choice to shop in health food stores. After five decades, safety has not been an issue and today manufacturing far exceeds anything prior. So, if safety is not the issue, what is?

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Top seven ways to lose an audience

Sept/Oct 2010

You've been asked to speak at an upcoming event. What a fabulous opportunity for you to demonstrate your expertise or engage a new group of people. Unless you're planning to lose the attention of the audience shortly after you are introduced. If that's your goal, follow these important steps...

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Free Range Retailing

I saw the most incredible display of upselling...   

Studies prove for every 10 customers offered a suggested add-on, six will purchase. If the add-on value is $10, you increase daily sales by $100 for every 10 people. This will add up fast if you make the effort to train your staff on how to up sell. Now, I am sure some of you will be saying – 'I do not like to be pushy with my customers.' I understand that, as no one enjoys being pushed into buying something they do not want....

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Marketing Mediocrity

Settling on something for reasons of convenience is an all too common practice. Have you ever stood in front of the mirror at the clothing store, looking at a new outfit, knowing it's not exactly what you wanted, but you purchased it anyway? Not surprisingly, the last time you wore it was the day you bought it....

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The Successful Press Release

Nov/Dec 09
When it comes to getting media attention, there is a hard truth you simply have to accept: most media types don't really care about helping you. What reporters care about is presenting a really good story with a clever angle that will interest a wide audience. Reporters want news. They want you to make their jobs easier....

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Marketing and Advertising Ideas Without Spending a Ton of Money

 Nov/Dec 09

In 1984, shortly after what was then thought to be the most devastating recession since the Great Depression, an advertising executive by the name of Jay Conrad Levinson published a book entitled, Guerilla Marketing: Secrets for Making Big Profits from your Small Business. This book outlined ideas, anecdotes and strategies small businesses could employ to help them maintain sales and generate consumer interest during a very difficult economic period. This book and the series of books that followed sold over 14 million copies and became the best-selling marketing series in history....

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Knowing The Difference Between Leadership and Management

 (Nov/Dec 09)

Leadership and management are often thought to be the same. If someone is a manager, it is assumed they are also a leader. From my experience, I have not found this to be true. Though both are vital to the success of any business, leadership and management are two different roles and often a good manager is not a good leader and vice-versa....

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Reduce Stress and Increase Profits

The vital role hormonal balance has in the workplace

Much has been written about the importance of maintaining hormone balance for a healthy body, yet little can be found about the vital role it has on the health of a business. Stress and the over-production of cortisol creates adrenal fatigue. Many people lay awake at night worrying about work. Why is it that Monday mornings produce more heart attacks than any other time in the week? Should the health of the company be more important than the health of the people who are working there or running it?...

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A Visit You Would Pay For

Recently, I attended a seminar on making the most of your time, and it got me thinking about the reps we as an industry employ and if they are making the most of YOUR time during their visits to your store.  As the seminar moved on, the topic touched on an interesting concept: would customers be willing to pay for a visit from an account manager?...

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Be The Star Of Your Own Show

As an entrepreneur, you've likely read more books about marketing than there are stars in the sky. And many of them are about as exciting as watching snow melt. But in her book Step into the Spotlight!, marketing consultant Tsufit shares a new perspective on getting noticed, based on her years in show business.

Here's how to bask in the glow of success:...

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Coming Up in the Next Issue...

CHFA West :  February 22-25

Reach your key retail customers in CNHR’s Show Preview Issue.

An early show requires early messaging. Get your Spring sales message out early with an ad in CNHR. Reach the key retailers well before CHFA West. Here’s what your ad can do for you:

• share your spring promotional plan with all retailers

• help your sales team reach sales targets

• introduce your new products BEFORE the show

• tell retailers about your show specials early

• help open doors for your sales team

• create traffic at your booth

• solidify brand loyalty

• tell retailers about your new services, too!

• support all of your in-store, digital and consumer marketing efforts

Advertisers: FREE value-added features As an advertiser, you’ll be in one of our biggest issues of the year. (There will be loads of bonus circulation during CHFA West.) Along with your ad being viewed by more than 10,000 owners, managers, buyers, product recommenders and floor sales staff, you also get some great free editorial opportunities, including Trade Talk, Product Profiles and Pre-Show Buzz. Here are the details: Trade Talk is one of the highest read sections of CNHR and your vital link with retailers. Keep current and potential new customers updated on your new products, new staff, new website, new promotions, etc. Deadline for Trade Talk: November 7

We have lots of advertising options at many price points. Tell me what ad size you’re considering or what your budget is, and I will personally customize a proposal just for you. I’ll explain all of the value-added features CNHR has to offer your company!

Please contact:     donna@cnhr.ca, candace@cnhr.ca, katherine@cnhr.ca

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