Canada's business magazine for traditional natural health retailers

Marketing Mediocrity

Settling on something for reasons of convenience is an all too common practice. Have you ever stood in front of the mirror at the clothing store, looking at a new outfit, knowing it's not exactly what you wanted, but you purchased it anyway? Not surprisingly, the last time you wore it was the day you bought it....

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The Successful Press Release

Nov/Dec 09
When it comes to getting media attention, there is a hard truth you simply have to accept: most media types don't really care about helping you. What reporters care about is presenting a really good story with a clever angle that will interest a wide audience. Reporters want news. They want you to make their jobs easier....

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Marketing and Advertising Ideas Without Spending a Ton of Money

 Nov/Dec 09

In 1984, shortly after what was then thought to be the most devastating recession since the Great Depression, an advertising executive by the name of Jay Conrad Levinson published a book entitled, Guerilla Marketing: Secrets for Making Big Profits from your Small Business. This book outlined ideas, anecdotes and strategies small businesses could employ to help them maintain sales and generate consumer interest during a very difficult economic period. This book and the series of books that followed sold over 14 million copies and became the best-selling marketing series in history....

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Knowing The Difference Between Leadership and Management

 (Nov/Dec 09)

Leadership and management are often thought to be the same. If someone is a manager, it is assumed they are also a leader. From my experience, I have not found this to be true. Though both are vital to the success of any business, leadership and management are two different roles and often a good manager is not a good leader and vice-versa....

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Reduce Stress and Increase Profits

The vital role hormonal balance has in the workplace

Much has been written about the importance of maintaining hormone balance for a healthy body, yet little can be found about the vital role it has on the health of a business. Stress and the over-production of cortisol creates adrenal fatigue. Many people lay awake at night worrying about work. Why is it that Monday mornings produce more heart attacks than any other time in the week? Should the health of the company be more important than the health of the people who are working there or running it?...

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A Visit You Would Pay For

Recently, I attended a seminar on making the most of your time, and it got me thinking about the reps we as an industry employ and if they are making the most of YOUR time during their visits to your store.  As the seminar moved on, the topic touched on an interesting concept: would customers be willing to pay for a visit from an account manager?...

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Be The Star Of Your Own Show

As an entrepreneur, you've likely read more books about marketing than there are stars in the sky. And many of them are about as exciting as watching snow melt. But in her book Step into the Spotlight!, marketing consultant Tsufit shares a new perspective on getting noticed, based on her years in show business.

Here's how to bask in the glow of success:...

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Does Advertising Really Work?

The short answer to this age-old question is... absolutely. You bet it does. For over 200 years, retailers of all types and sizes in a number of very diverse industries have employed advertising to build their businesses. And for the most part, this marketing strategy has paid off handsomely....

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Teenagers: Future of the green movement

Teens are the future of the green movement – encourage them! I know that I'm not typical in any way (just ask anyone that knows me), but when I go to the mall with my daughter (still her favorite destination, as with most 15 year old girls), I know I'm raising a teenager that many people will find scary. I have been telling her for as long as I can remember that her power really comes from her pocketbook and she needs to "vote with her dollars," not the string of "strongly worded" letters that she sends to our MP and to the Prime Minister of the day."..."

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Make room for top sellers

Here is a common challenge for all retailers, from the independent store, to the major mass retailers. Almost daily, sales reps come in to ask you to buy more products and more skus. However, sales are flat; maybe slightly declining in this environment. So, adding more choice is a great way to drive sales, right? Does adding skus increase sales?"..."

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After decades, and numerous changes, the natural health industry continues to lead the way

Health food stores are leaders of the natural lifestyle in North America. Back before the 1940’s, most people ate pretty much only natural organic whole foods. Heck, that is all there was. Health food stores began springing up in the 40’s to maintain unadulterated whole foods and provide supplements to replace the nutrients no longer available in our modern mass-produced foods. Thank goodness there were people to lead the charge and protect our food choices. I wonder – if we are what we eat, have artificial foods helped create artificial intelligence?

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

July/August Issue

BUY ONE, GET ONE FREE!

It is the once-a-year issue of CNHR where we turn the spotlight on to our industry suppliers. We share your stories of innovation, determination and creativity in bringing your products to market. It is the opportunity for suppliers to show and tell how they support the natural health retailers.

What is the "deal?"

It is our best offer of the year: When you buy a full or half page ad, you get a FREE full or half page to tell your company’s story. In this issue, our editorial is your company story.

Contact: Candace Sicari - candace@cnhr.ca or Katherine Stevens - kstevens@cnhr.ca

Community Board

Watch here for Job Postings, Wanted Ads, For Hire, etc. To add, contact Donna

Check out the Community Board