Canada's business magazine for traditional natural health retailers

Out with the old, in with the new

That's how the saying goes, but, it is often easier said than done. In an ever changing and evolving marketplace, how do you keep up with trends and supply adequate stock of what will be in demand, without running the risk of becoming overstocked and eventually burned with too much inventory of a product that nobody wants anymore? It's a continuous game of balance, guessing and timely purchasing and unless you're a very lucky person, highly skilled at predicting the future, at some point you are going to end up with extra product that isn't selling.

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On my mind...

This month I'd like to offer you a variety of short comments. These are small things of interest or have been on my mind a while.

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The 3 P's: Price, Profit and Pride

For any business to succeed, there are a few criteria to be met. Without fail, the one that stands out the most seems to be profitability. Of course, if a business is not profitable, why continue? What's the point?

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Great Expectations

A conversation I often have with general managers, owners, and produce managers these days concerns how to take their produce to the next level. My usual answer to the question is multi-layered, depending on where the department is at that moment.

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Organic Week Returns this September

Across the country, communities, retailers, farmers and organic producers will be celebrating Organic Week from September 21 to 28 this year. Now in its fourth year, Canada's National Organic Week is a celebration of certified organic food, farming and products produced across Canada and it has grown quickly into the biggest marketing event of the year for organic retailers.

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Consumer Choice: Retailers are growing a Non-GMO future

Vogue, O Magazine, Reader's Digest, and major Canadian papers from Toronto to Vancouver — the non-GMO movement is rapidly becoming front-page news. The release of genetically engineered apples, salmon, and alfalfa would have an enormous impact on both retail and export markets, and pose risks to environment, food safety, and food sovereignty. Farmers, activists, and members of parliament are discussing GMOs, and groups in 32 US states are working to require labelling of food produced through genetic engineering. While the political battles are waged, we all keep eating. Our farmers keep growing crops, and weekly, we go to the store for greens and groceries.

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An excellent marketing tool to promote your store, products and people

Health food stores are running out of ideas to promote themselves. Newspaper ads, handing out flyers and expensive Internet promotions may not have worked as well as you expected. These methods may have left you wondering, "What's next?"

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Tracking your customer traffic

Today, over 50 per cent of North American specialty retailers have installed traffic monitoring systems in some or all stores. However, despite the increasingly sophisticated nature of the technology, many retailers have failed to capitalize on the full potential of traffic counting systems and convert the information into what they need most: a significant increase in sales.

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Juice Up Your Training

In a previous column, I described the differences between visual, auditory and kinesthetic learners. Most of us use all three styles to learn, absorbing information through a combination of hearing, seeing, and touching or otherwise physically interacting with what we're learning about.

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The power of celebrity

Don't ever underestimate the power of celebrity. Since 2005, our Nutrition House store has come to realize the power of building celebrity status within the community. While in store promotions and displays help to catch the consumers' eye as they walk by, it's our celebrity that is truly drawing them in and making our store a destination. By this I mean, for the past eight years, we have done commercial radio shows and advertisements that have helped to build our notoriety within the community.

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Emotional tone and body language

The body speaks louder than words...

Apparently, during a conversation, our words amount to only seven per cent of how the other person perceives what we are saying. Our tone of voice (38 per cent) and body language (55 per cent) make up the rest. I guess it is the old story about you will trust the mechanic with the most grease under his nails. Many books are available that help with tone and body language insights to help you improve in business and career. Reading 30 minutes every day on ways to improve your business skills gets you 1/40,000 closer to mastering your craft...patience.

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Retailer-vendor relationships

If you think of your most successful account or vendor, what makes it unique? How is it different from others? Most likely, it's your relationship with them. Many retailers have the mentality of "I'm the customer" and don't feel the need to foster a relationship with vendors. Vice versa, some vendors think that they don't have to service accounts because their product has enough demand, it sells itself, why waste resources on a sales force.

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Dealing with short-dated and expired products

Short dated and expired goods – whose responsibility is it?  This seems to be a nagging question for many stakeholders in the natural health products and natural foods business. Who should be monitoring – and more specifically, who should be accountable for – the costs associated with the management and disposal of short-dated and expired goods?

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Food Trends

Whole grain has been a core component of human sustenance for well over 10,000 years. Some advanced cultures of the world have revered a particular grain so much that they deemed it sacred and made it a civilizing fundamental and a daily food staple. Most of these grains have endured and remain a primary source of nourishment for a majority of the world's people.

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Moving past Sticker Shock and on to Accurate Rings

I was standing in a produce department the other day stickering what seemed like thousands of tomatoes with little green stickers. A customer walked up and said, "Why do you do that? I hate stickers on my produce. They are a pain to get off, and I hate the thought of eating them by accident when I don't see or fully remove them!" As I was listening to this customer, I couldn't help wonder the same thing. Why the heck are we spending all this time and labour doing something that the customers don't like and that I feel is a complete waste of time?

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How Learning Differences Affect On-the-Job Training

Social scientists have done much research on how people learn and have defined the differences among learners through a variety of paradigms. One common and widely used paradigm identifies three learning styles: auditory, visual, and kinesthetic.

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Merchandising your store from a human resources perspective

In life, we are often judged by our appearances. While this is unfortunate, it is reality. In a business setting where we are attempting to sell a product, we are not only selling the item, but we are selling our store, our service and our people. This is no different and perhaps even more important in the health store world since people expect us to look good and never catch a cold.Is your staff a reflection of your store? Do their personal lifestyle and physical appearance mimic the image you are attempting to project as a business owner?

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Smiles, music, scents

Facial expressions determine how you feel. New science has shown that our brain has six emotional centers. In the book The Emotional Life of Your Brain, they review this research. Studies now prove a smile or a frown often determines if you are feeling up or down. MRI imaging shows how smiling fires neurons in the area of the brain recognized for storing positive emotions while a frown fires neurons in another area that stores negative emotions. Smiling releases positive hormones and feelings throughout the body, so whenever you recommend 5 HTP to improve someone's mood, suggest taking it with a smile.

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Trends in Natural Health

CNHR Exclusive!

In an exclusive interview with CNHR, Marian Berelowitz, an editor of JWTIntelligence, took some time to share what she sees are some of the hot trends that pertain to our industry. JWTIntelligence is a popular destination for people looking for the latest business trends. JWTIntelligence is part of JWT (formerly known as J. Walter Thompson) and calls itself a center for provocative thinking that is a part of JWT, the world's best-known marketing communications brand. We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity." JWTIntelligence focuses on identifying changes in the global "zeitgeist" or spirit of the time, so as to convert shifts into compelling opportunities for brands.

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Produce does its part in keeping the planet green

Everywhere you look these days, you see how people are becoming more green or sustainable in their lives and looking for places to shop that reflect their values. Many stores have been running their business with these principles for years,­ offering recycling, providing cloth bags, or redesigning or building their store to meet LEED certification. Every department pitches in one way or the other and the produce department is no exception.

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

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Get into the hands of 10,000+ retailers

Reach 10,000+ natural health store professionals via CNHR Magazine.  CNHR is delivered by Canada Post six times per year to virtually every health food store across Canada.  Retailers are your true sales force.  So, get your product into more stores and get them selling for you.  

Remember, your first sale is to the retailers.  CNHR can get your message in front of them. Connect with the retailers who sell and recommend your product.

Put CNHR’s many resources to work for you:Display ads, Product Profiles, Trade Talk news in CNHR Magazine along with Facebook, CNHR web page, podcasts, inserts, videos posted to our website, sending product samples to stores…we have the access to Canada’s natural health retailers.  Put our many resources to work for your company and products today.

Contact:  Katherine Stevens:   647/975-3370         Contact:  Candace Sicari:   705/209-9280

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