Canada's business magazine for traditional natural health retailers

3 minutes reading time (581 words)

Inspiring business quotes

This issue, Deane shares with us some of his favourite and inspiring business quotes.

Great organizations achieve sustainable growth and profits because they do what other organizations don't; they maximize the innate, individual talents of their employees to connect with customers. Tapping the resources of humans is the only remaining area where significant improvements lead to an unlimited source of competitive advantages."           Follow this Path – Coffman                     (Do you know the strengths/talents of yourself and staff?)

Great organizations achieve sustainable growth and profits because they do what other organizations don't; they maximize the innate, individual talents of their employees to connect with customers. Tapping the resources of humans is the only remaining area where significant improvements lead to an unlimited source of competitive advantages." Follow this Path – Coffman (Do you know the strengths/talents of yourself and staff?)

70% of customers never return to your store because of smell, hear, touch, feel and or look. Sensory reasons!

A regular (woman) customer is worth between $7,000 and $38,000 in their lifetime shopping in your store.     Danny Wells 

(Why keeping customers happy keeps them coming back)

 The customer does not care how much you know, until they know how much you care"    Patch Adams

The emotional tone of your store is determined by the words, thoughts, actions and feelings of all employees.  The more love, gratitude and appreciation shared during the 'regular' workday will result in a healthier, more vibrant and enjoyable place to work and shop.  Each of us is personally responsible for the emotional tone we bring to work each day."  Deane Parkes                  (Are you responsible for the emotional tone you bring to your job each day?)

Customer service and selling is all about connecting on an emotional level with your customer.  A store/management that connects emotionally with its' employees will build stronger relationships with their customers." Coffman              (How would you rate out of 10 the connection between your staff?  What would make it a 10?)

There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else." 

Sam Walton

Ideal Store: "A very clean and organized  environment that is well merchandised and has fully trained sales staff who want to sell."

Harry Friedman, No Thanks - I am Just Looking

What your staff wants from you!

1.     I know what is expected of me at work.

2.     I have the materials and equipment to do my work right.

3.     I can do what I do best everyday.

4.     In the last seven days I have received recognition or praise.

5.     My manager cares about me as a person.

6.     There is someone at work who encourages my development.

7.     At work, my opinions seem to count.

8.     The company mission makes me feel my job is important.

9.     My fellow staff are committed to doing quality work.

10.   I have a best friend at work.

11.   In the last six months, someone has talked about my progress.

12.   In the last year, I have had opportunities to learn and grow.

Follow This Path – Coffman

"It costs five times more money to create a new customer than to keep a current one." David Ogilvie   (Do not waste your advertising dollars by giving poor service so a new customer never returns again)

 

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options

 

New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Ellen Wheeler, Director of Sales    
ellen.wheeler@alive.com
604-295-9126