Canada's business magazine for traditional natural health retailers

4 minutes reading time (740 words)

Putting your intentions into action

In our instant society, where we can have a microwaved roast beef dinner with all the fixings in 30 seconds, video of your child singing in the high school musical uploaded to YouTube a split second after the curtain closes, and the results of an internet IQ test in the blink of an eye, it's no wonder that some people might consider this universal law to be so much hooey. Think something into existence? Okay. I think I'm a billionaire. Oops. Not so fast. There's a little more to it than that.

In our instant society, where we can have a microwaved roast beef dinner with all the fixings in 30 seconds, video of your child singing in the high school musical uploaded to YouTube a split second after the curtain closes, and the results of an internet IQ test in the blink of an eye, it's no wonder that some people might consider this universal law to be so much hooey. Think something into existence? Okay. I think I'm a billionaire. Oops. Not so fast. There's a little more to it than that.

The other day, I wanted my lawn to be mowed. I thought about having a well-manicured lawn. I imagined how tidy my house would look, how my neighbours across the road and on each side would look out their windows and get a sense of peace from their view. I imagined how my lawn would smell after it was cut. I envisioned how I would feel when the work was done – how relaxed I would be, what a sense of accomplishment I would experience.

And do you know what happened next? I went outside and mowed my lawn. In a matter of 30 minutes, I had everything I had envisioned. Did I get instant results? Did the lawn fairy suddenly appear and "poof" my lawn into ship-shape? Did my hunky neighbour surprise me and cut the lawn when I wasn't looking? Nope. (Mostly because I don't have a hunky neighbour.) Instead, I set my intention, and then I followed it up with action.

Setting an intention is just a new age- term for 'goal setting.' It's crucial to understand what your goal is, in vivid colour. Asking yourself how it will look and feel when you've achieved it helps to flesh out your vision. In the fleshing out, you discover new opportunities and new challenges you may not have considered otherwise.

But it's the action step that trips us up most of the time. If we give the power of intention a shot, if we create a vision board, state and re-state our affirmations, and act 'as if' we have what we want, we've only taken the first step. It's the next step that counts, and the one after that. It doesn't matter what your goal is (securing the sale; a successful business; the ideal life partner), you can't intend it into existence.

It doesn't even matter if you take the perfect step. The key is taking some action. In fact, if we wait until the opportunity to take the perfect step presents itself, we might be waiting a very long time. Putting action into your intention not only feels a heck of a lot better than sitting around doing nothing, but it also shows the Universe you are serious. And in taking you seriously, the Universe might bring you something even better than you could have possibly imagined.

I'm reminded of a joke about a man who really wanted to win the lottery. He prayed about it, night after night. He visualized what it would be like to win; what he would do with the money. Finally, one night, after fervent prayers to win the prize, he heard the voice of God respond, "Then buy a darn ticket!" The Ontario lottery commercial got it right: you can't win if you don't play.

So, go ahead and create your intention. Create it completely. Then do something. Take a course. Write a business plan. Sign up for an online dating service. Back your intention with action that is in alignment with your goals. For example, if you create the intention to be fit, it's counterproductive to join the Cake of the Week club.

Be sure to let go of any expectation about time-table for the big stuff. It will come at the perfect time – which likely won't be in the blink of an eye. •

 

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options

 

New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Ellen Wheeler, Director of Sales    
ellen.wheeler@alive.com
604-295-9126