Canada's business magazine for traditional natural health retailers

4 minutes reading time (797 words)

Reduce Stress and Increase Profits

The vital role hormonal balance has in the workplace

Much has been written about the importance of maintaining hormone balance for a healthy body, yet little can be found about the vital role it has on the health of a business. Stress and the over-production of cortisol creates adrenal fatigue. Many people lay awake at night worrying about work. Why is it that Monday mornings produce more heart attacks than any other time in the week? Should the health of the company be more important than the health of the people who are working there or running it?...

The vital role hormonal balance has in the workplace

Much has been written about the importance of maintaining hormone balance for a healthy body, yet little can be found about the vital role it has on the health of a business.  Stress and the over-production of cortisol creates adrenal fatigue. Many people lay awake at night worrying about work. Why is it that Monday mornings produce more heart attacks than any other time in the week?  Should the health of the company be more important than the health of the people who are working there or running it?

Recent research is proving that companies, which focus on creating a positive emotional connection between all workers from – CEO to the newest employee – have a more stable business and a happier, more productive staff.
But how do you go about creating a positive emotional connection? Cutting edge business research is showing there are steps to take in your business to improve emotional engagement and create a workplace with lower corporate cortisol levels.

Clear expectations

Make sure everyone has clear expectations in their job. Want to raise corporate and personal cortisol levels? Just be sure people are not quite sure what they should be doing. By first ensuring everyone is clear on what they are doing, there is less wasted time, money and energy.

Accountability

I see this as 'it is just a job' syndrome. I'll just do what I have to do and get out of here. Forget the fairy tale of freedom 55 or other such nonsense. Most people I know do not see retiring any day soon. Creating a work environment – where everyone understands their job and is clear on what they are accountable for – accomplishes more in a day. It helps people feel more satisfied in their job and lowers corporate cortisol. A company with no attention to personal and corporate accountability has lower productivity, raising corporate cortisol. People who have no clear understanding of how their job impacts the business and what they are accountable for end up taking no responsibility in their work. This leads to people not wanting to take responsibility, make a decision or even looking to place blame. All are stress-causing, corporate cortisol-raising activities.

Clear communication

This involves understanding the differences in how the sexes and diverse personalities communicate. Though it's not as simple as 'do this, do that and voila – you have clear communication,' it is possible, however, if you have clear communication as part of your focus in running your business. It is proven that stress levels are lower and emotional engagement is higher when there is clear communication.

The right tools

Make sure everyone has the tools to do their job and understands how to use them. Ever been stuck in a line up and the cashier runs out of tape for the till and is unable to figure out how to replace it?
Stress levels begin to rise as the line grows and the cashier scrambles to get it resolved.
This is another case of hormones out of balance in the workplace for both staff and customers.

Appreciation

Research has proven over and over the number one reason people quit their job is they do not feel appreciated. Consumers quit, too... they quit shopping where they do not feel their spending is appreciated. The costs of hiring new people and hoping they work out is very high.  The cost to bring new customers into a business is much higher than keeping current customers. If it is true that appreciation and recognition inspire talented and skilled people to stay in their job, why is it not part of every company's business plan? Appreciation and recognition play a vital role in creating healthy, happy corporate hormones. Encourage an attitude of gratitude throughout your business. Though some may think this is a weak management style, it is nice to know when clear expectations, communications, accountability, trust and appreciation are in alignment, it actually is a position of strength.
By focusing on stress-reducing actions, you create a more productive and satisfying place to work.

Trust

Do you trust the people you work with whatever your job is? It's as simple as that.

 

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options

 

New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Email: advertise@alive.com
Phone: 800.663.6580