For most retail stores, an expansion means knocking down a wall or two, moving its entire operation, or buying the unit next door to expand into. For Jacques Amsellem and Jerome Duquette, owners of the Bank St. Herb & Spice in Ottawa, expansion meant something a little different. They took their existing supplement and HABA departments, completely separating them from the rest of the store and moved them across the street into their very own space.
“We were bursting at the seams,” says Ilona Jones, supplement buyer and manager of the new store, referred to as Herb & Spice Wellness Shop. “It had become quite apparent that we were not able to meet the needs of our customer base with the small supplement and HABA section that we had at 375 Bank St. An expansion of the existing space was not possible at the time, so when a location across the street became available, it was an opportunity we could not pass up.”