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Goodness Me! expands in several south Ontario markets

Goodness Me! expands in several south Ontario markets

Goodness Me! Natural Food Market has been on a recent expansion program in southern Ontario, opening three stores in 2014, and two in 2015.  The long-time Hamilton-based natural retailer, which was founded in 1981 by Janet Jacks, saw new stores pop up in Mississauga, Guelph and Barrie last year.  A new location opened in Waterloo in February and another is slated for Paris, ON. this summer.   This will bring the Goodness Me! store count to 10.

Goodness Me! Natural Food Market has been on a recent expansion program in southern Ontario, opening three stores in 2014, and two in 2015.  The long-time Hamilton-based natural retailer, which was founded in 1981 by Janet Jacks, saw new stores pop up in Mississauga, Guelph and Barrie last year.  A new location opened in Waterloo in February and another is slated for Paris, ON. this summer.   This will bring the Goodness Me! store count to 10.

Goodness Me! general manager Mike Jacks says the expansion is based primarily on making healthy products available to more people.  “Our reason for existing is to help people live longer and healthier lives. We want to achieve that goal broadly in Ontario; helping as many people as possible discover the power of food by converting from conventional choices to a higher standard of food. Opening in new markets allows us to reach customers we haven’t been able to help before, and also helps us support local economies and communities.

Additionally, we have had long-standing goals that we want to achieve for our existing customers in terms of our product offering and pricing that are more achievable through scale. We believe that the growth into new markets should benefit our existing customers as well as our future customers.”

 Mike says the expansion plans have been in the works for a few years.  “We have been looking to add locations actively since 2010. It has taken some time to find suitable sites, and in the cases of our new built locations (Guelph, Barrie and Waterloo) for the sites to be built.”

Mike says each building is designed based on the market and the particulars of the development opportunity.  “We like the fact that our buildings are all unique and distinctive.  Of the two stores opening in 2015, the larger store is in Waterloo and a smaller store is opening in Paris in the summer.”

This recent expansion program has resulted in some personnel changes at the company head office, explained Mike.  “Our organizational structure has been in significant change for a number of years now, since our new store in Waterdown in 2011, and our 2012 opening in Brantford and relocation/expansion in Burlington. In regards to the new store expansions, we have added some specific roles like a project manager and a store opening specialist who works with the store manager in the lead up to the store opening and a few months after. Existing departments that have seen the most growth include human resources, IT and the buying team.” •

 

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