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Nutter's Bulk & Natural Foods

Nutters_health_store_staffNutter's Swift Current now calling a new 6,000 sq. ft. space home

As a youngster, Doug Fleck recalls making the journey into Swift Current, Saskatchewan with his family and shopping for clothes in the Stedman's Department store.  These days, Doug is spending a lot more time in the old Stedman's location.  However, it is now a Nutter's Bulk and Natural Foods, and Doug is the store manager.

 

As a youngster, Doug Fleck recalls making the journey into Swift Current, Saskatchewan with his family and shopping for clothes in the Stedman's Department store.  These days, Doug is spending a lot more time in the old Stedman's location. However, it is now a Nutter's Bulk and Natural Foods, and Doug is the store manager.

"It's been a few things," relates Doug. "After it was a Stedman's, it was a Canadian Tire and most recently it was a Thrifty's grocery store."
The location in this town of 16,000 is new for Doug and Nutter's, a roomy 6,000 sq. ft., space, compared with the previous 4,000 sq. ft. location in another part of town. The move – which took place just over a year ago – was necessary, Doug explained. "We were in an older mall, which was going backwards instead of forward. The only way to grow is to expand. We seemed cramped in the old location."
The move across town required extensive effort and planning from all parts of the Nutter's group, not from Doug and his team alone. "Organization is the key to any move, whether its a small re-line or moving a complete store.
"Planning of the new store was done mostly in Nutter's head office. Finding and hiring new staff, ordering new products, and getting the existing product ready for the move fell under my responsibility."
The planning team included Bruce Champion, the senior project manager for Nutter's, and other members of the head office management crew, including Don Chartrand, Kelly Seitz and Donald and Lynn Cranston.
Doug made one of his goals with the new location to change people's perception of what Nutter's was. "We still have people coming into the store who are surprised at the amount of vitamins and supplements that we have. They are getting fewer ever year, but there are still some. I would have to say Nutter's has been trying to change this perception for at least as long as I have been with the company, which is 10 years. The Nutter's flyers are more information- based now than when I started. Baking supplies are still a part of the Nutter's flyer, however it is not the main focus of the flyers and advertising.
"The product lines we carry have changed drastically. When I started, the organic section was a four foot section, now we have aisles of gluten-free products, organic product and natural foods. Nutter's as a company has done this throughout the chain. Swift Current was just a little farther behind, I would guess partly because of our rural background."
Asked if he sees the effort working, Doug answers in the affirmative. "I believe its working, not as quickly as in some of the other locations, but we are slowly coming along. I would guess we still have a lot of people that do their own Christmas baking and some everyday baking. We had customers looking for mixed fruit for making Christmas cakes, in September."
New store attracting new customers
Doug says the new location is attracting the attention of many new customers. Flyers, radio and newspaper advertising is helping build the client base. "One of the biggest advertising tools we use is probably our Power Days. In Swift Current, ours is the first Wednesday of the month where we offer savings store-wide. We try to have reps from different companies in the store to answer questions and offer samples."
Reaction from customers following the relocation, Doug says, confirmed the move was a good idea. " Some of the comments we have received since the move are somewhat surprising.
Customers are always asking when did we get this or that product. A lot of the times, we had the product in the old store, but they didn't notice partly because we were so cramped." Lack of space shouldn't be an issue for Doug and the Nutter's Swift Current crew for a long, long, time. •

 

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