Nature's Fare has given its Vernon, B.C. store a major make-over. Alexa Monahan, marketing director of Nature's Fare, reports the Vernon location – which was built in 1996 – was ready for a new look...and some additional room.
"We reached a point where we had limited space, outdated décor and colours and outdated fixtures. It was just time to do something."
The major part of the project was the addition (via construction) of 2,000 sq. ft. of space. This allowed all departments to expand. The vitamin department grew from 2,000 sq. ft. to 2,500 sq. ft., while the grocery section added 1,000 sq. ft., bringing it up to 6,000 sq. ft.
The Apple Bistro, which is the store's café – serving organic entrees, soups, salads, sandwiches, daily features, homebaked goods, smoothies, juices, coffee and tea – grew by 200 sq. ft. And the café's seating capacity more than doubled in size, from 14 to 36.
Other changes include new grocery shelving, a new grab-and-go deli case, a new floor, new signage and the addition of some freezer doors
Alexa says all the hard work has been worth it and has created a positive buzz with clientele.
"The feedback has been amazing. Customers love the newer contemporary look, the expanded selection, the addition of the bistro lounge area, and the brighter, more modern feel."