It was the spring of 2006 when Dennis Schroeder and his daughter Leane Harasymchuk engineered a major move, taking their store Good ‘n’ Natural from a 1,000 sq. ft. downtown strip mall location in Steinbach MB to a new, larger 2,700 sq. ft. space on a high traffic corner across town. (CNHR Sept-Oct 2006)
Operating in a general trading area of roughly 30,000, which includes towns surrounding Steinbach, Good ‘n’ Natural was also to some degree competing against natural stores in Winnipeg, just a 40 minute drive to the north and west. Prior to the move, many steps were taken by Leane and Dennis to visit other natural stores across the country and to also get the pulse of their customers, asking what they’d like to see in the soon-to-be created location.