North Coast Naturals is making a big splash this fall, with the announcement the company is launching six new products.
Terry Naturally CANADA has introduced two new products that Canadian retailers and natural healthcare practitioners have been asking for: Sucontral D and Healthy Feet & Nerves.
Fun, fresh air and fellowship are just three things you will find at the 2019 John Holtmann Memorial Golf Tournament. The industry’s most popluar golf event returns to the Royal Ontario Golf Club, Hornby, ON on June 6. This annual charity event is held in honour of the late John Holtmann, who was the president of Vita Health Fresh Markets in Winnipeg, MB. John also served on the Canadian Health Food Association’s board as a director and board chair. He was inducted into the CHFA Hall of Fame in 2010. John passed away in 2011.
The golf tournament serves as a great opportunity for the industry to come together for a relaxing and fun day, and is also a key fundraiser for Community Food Centres Canada (CFCC). In 2018, the event raised $10,000.
Registration is 10AM, lunch is served at 11AM, and the shotgun start is at noon. A reception begins at 5PM, followed by dinner. For more information, please visit chfa.ca
Retailers: Terry’s Tools & Tips is designed to help you combine passion for health with healthy profits.
As a health food retailer, you’re already passionate about helping people live their best. What if your mission could generate even more success for your store? Terry Naturally CANADA says it can, and Terry’s Tools & Tips from Terry Naturally CANADA can show you how.
Vancouver is well known for its outstanding health food stores. If you’re coming to CHFA West, join us for a tour of five must-see stores on Thursday, February 21, 2019 from 9AM to 5PM. From traditional health food stores to larger super centres, we’ll take you on a tour that highlights their unique offerings and share successes that could easily translate to your location. Join host Bruce Cole of CNHR Magazine for a full day of exploring, learning and camaraderie. Departing from the Vancouver Convention Centre, West Building, the Retail Bus Tour is a great opportunity to network with fellow retailers as you begin your CHFA West experience. Registration fee includes lunch. $40 for members, $50 for non-members.
St. Francis Herb Farm kicked-off its 30th anniversary with a reception on Friday, September 14 during CHFA East. Many friends, partners and retailers were in attendance as company president Paul Rivett-Carnac welcomed attendees, shared the St. Francis story and paid homage to his parents, founders Monique and Jeremy. Monique joined Paul and the St. Francis team in welcoming well-wishers and industry partners
The 18th annual Health & Wellness Fair, – hosted in September by Health Experts Canada and The Apple Market – continues to be a popular and fun natural health event.
The giant Quebec-based natural health retailer opened its newest – and largest – location on June 6 in Laval, QC. One of the most amazing features of this 44,000 sq. ft. store is an indoor farm. The CultiGo automated vertical farming platform is a technology developed in Quebec by Inno-3B and it will allow Avril Laval to grow organic microgreens on-site year-round. Revolutionary and ecological, this farming technique reduces greenhouse gas emissions, eliminates pesticides and encourages local farming for incomparable freshness. Several varieties and blends of microgreens will be grown at the Laval store, and then be distributed to Avril’s other stores. Avril is the first retailer to use the CultiGo platform.
The Laval location – which the company says via press release is the largest health food store in Quebec – represents a $10M investment for Avril, which was founded in 1995 by Sylvie Senay and Rolland Tanguay. The opening of this new store has created 200 new jobs, bringing the total number of employees to nearly 1,000, working at one of the stores, at the logistics and distribution center or at the head office in Granby.
Adapting to its customer’s needs and lifestyle, Avril Laval offers even more choice, based on three main principles: flavour, freshness and simplicity. Customers can now purchase fresh fish, homemade pizza, organic roasted chicken, bread and pastries, gelatos and grab-and-go meals.
The gelatos are prepared in the traditional Italian style. The pizzas are made from the finest organic ingredients, including San Marzano tomatoes, and are baked on stone in a state-of-the-art oven. The fish comes from sustainable fishing practices and most are Ocean Wise certified.
The new store has a 130-seat food court and a 48-seat terrace. Two menus are offered: one bistro-style and a vegan alternative.
Avril Laval has a large natural cosmetics department, designed to display iconic natural and organic cosmetic brands from here and abroad. Customers can also benefit from personalized recommendations from beauty advisors and receive skin care treatments in private treatment rooms.
“The opening of our eighth store in Laval is another step towards achieving our ultimate mission of making natural and organic products accessible to all,” says Sylvie.
CNHR is welcoming back one of its original (and most popular) business writers, Alain Roy. Alain brings a great deal of industry experience, having worked in all facets of our industry over the years, including retail, distribution, manufacturing and consulting. Currently, he is president of Veeva and Natural Business Partners.
Alain will be focusing his efforts into a series of continuing articles on the benefits of strong partnerships between retailers and suppliers. He will be asking industry leaders to share their greatest partnership success stories. “During my career, I have seen and been part of different partnership attitudes. Like personal relationships, working in true partnership means understanding each other’s needs. This new series will focus on understanding the needs of vendors and retailers alike, so we can all continue thriving.” Alain’s first article will appear in the September-October issue. Welcome back, Alain!
Raji Kalra has co-founded a new company called Peopletail. Its purpose is to make it easy for people to include their own links to e-commerce retailers in their articles, photos and videos - making their content into shoppable recommendations for other consumers to buy through. “The user-generated content from everyday people will help increase traffic to e-commerce stores of health food retailers,” explained Raji.
Peopletail (the name combines “people” and “retail”) rewards people for creating content for products they love. “In the natural health channel, people really listen to other people’s recommendation to learn about what products are good and what products work,” said Raji. “This will be a chance for people to get rewarded by sharing their product knowledge and experiences with others. This can be for products they love or believe in.”
Raji, who has been producing content for brands for nearly nine years, feels we are shifting into an era where brands won’t actually have to produce their own content as much in the future. “We envision a future where brands will be able to focus their efforts on rewarding people for their content, especially when certain content generates with retailers.” Peopletail – which will be in testing phase starting June 2018 – will be collaborating with leading brands, magazine publishers and retailers in the natural health industry. Raji is the former head of Alive Studios, a digital division he sold to Alive Publishing Group in 2014. For more information, please email email@example.com. •
Since 1991, the Canadian Women’s Foundation (CWF) has funded programs that work to change the lives of women and girls in more than 1,500 communities across Canada. The CWF is one of the ten largest women’s foundations in the world.
This year in particular, women and girls are raising their voices against abuse and for fair and equal treatment.
In its seventh year supporting the CWF, WomenSense – along with Assured Natural Distribution – has announced its spring 2018 campaign. The funds raised through this campaign contribute to ground-breaking programs and services for women and girls in your local areas, creating safer families, stronger communitie, and a more prosperous society for all. When retailers participate in the spring campaign by recommending WomenSense products throughout the year, you are helping to empower women and girls to move out of violence, out of poverty and into confidence and leadership.
Ask your account manager how you can be involved. Assured Natural Distribution thanks retailers for their continued support of its commitment to the CWF. 888/826-9625
The Guelph Organic Conference continues to focus on Canada's rapid organic sector growth. “The show was great with lots of new energy,” said conference manager Tomas Nimmo, in reference to the event which took place Jan 25-28. “We had plenty of new exhibitors join our regulars.
‘Lots of exceptional sales’ is what I heard from many of them. Trade show shoppers are already convinced and knowledgeable about the benefits of organics, which our vendors love.”
The conference is also known as a hub for organic sector networking. "It's the place where many future organic marketing projects get their start and then take flight in the following months," Tomas added.
As interest in organics continues to increase, the conference saw workshop attendance grow and strong interest in the trade show.
Planning for next year’s event has begun. If you are interested in exhibitor or sponsorship opportunities, contact Tomas at 705/444-0923 or firstname.lastname@example.org
Taslim and Hanif Jamal – the owners of Toronto’s The Wholesome Market – just celebrated 20 years of working with Community Builders Youth Leadership. This not-for-profit organization was founded in 1994 by a committed group of educators with extensive experience in teaching, counselling, and working through the arts with children.
Community Builders’ mission and passion is to help create inclusive school communities by developing the leadership capacity of young people and adults. They train elementary students, teachers and parents in anti-bullying, social inclusion, equity and conflict resolution, while raising their awareness of racism, sexism, classism and other forms of oppression.
The Wholesome Market donates $2,000 annually to the group and is planning something big in May: a community event based at the store with the goal of raising awareness of the important issues Community Builders addresses, and $5,000 in donations to support this work. The funds will go toward the recruiting and training of volunteers, as well as additional staff. This will enable the organization to go into more school communities to teach students and raise awareness of the issues.
“What we are doing through the store is trying to get much more involved in the community,” explained Hanif, who recalls being bullied as a youngster when his family was new to Canada. “Community Builders helps kids understand racism, homophobia, classism, ableism and the many other ways that people get hurt. They’re teaching the kids the right words and the most effective approach to dealing with tough situations. This type of community program is something I encourage all business owners to consider supporting.”
Community Builders’ co-founder Jerry Brodey says stepping in to help someone who is being bullied, excluded or targeted by oppression isn't easy for anyone – children or adults. “We’re giving them the skills and tools to be pro-active. Young people believe they can make a difference, and we need to support them to do that. These are skills that will help them to have healthy relationships now when they’re young, and as they go through the rest of their lives. Community Builders is definitely an antidote for hopelessness.”
The Wholesome Market has had support from some of its suppliers, including Mike and Mike’s, Indigo, Purity Life, Sunflower Kitchen, Gordian Health First and Little Stream Bakery. Hanif is hoping more suppliers as well as his customers will join the effort. “This is about helping kids deal with bullying and show caring to others,” says Hanif. “The more people who stand up to bullying and exclusion, the less power it has.”
For more information, visit cbyouthleadership.org or contact Hanif at 647/500-3474 or email@example.com.
The Good Health Mart group of stores celebrates its 25th anniversary July 1. It was 1993 when Eunice and Murray McMahon bought a health food store in Woodbridge, ON. Within two years, they built a second store in Belleville, ON and by the next year, they were franchising their concept.
Through franchising and acquiring existing stores, GHM grew to a 12-store organization. “Some of our staff and franchisees have been with us for over 20 years,” said Murray. “Many more have been with us for over five years and counting. We give heartfelt thanks to our loyal staff and customers and long-time suppliers who have been on this journey with us.” CNHR will be featuring Good Health Mart in the next issue.
Foodsmiths – the “good food store” in Perth, ON. – raised $2,255.75 in November for the Perth Royal Canadian Legion with its third annual Poppy Project.
The Poppy Project, which is based on the sale of hand-knit poppies, was introduced by Foodsmiths co-owner Claire Smith after seeing an appeal for fundraising ideas put out by the Perth Legion. "It was based on the successful British Legion hand-knit poppy project." says Claire. "I asked our cashier and enthusiastic knitter Linda Anderson to tweak the pattern. She did, and our poppy project was born."
Foodsmiths supplies all materials to a core of volunteer knitters, including staff and customers of Foodsmiths. Since starting the project three years ago, Foodsmiths has raised $8,798.45.
One hundred per cent of all proceeds are donated to the Perth Royal Canadian Legion.
News, Views and Happenings in the world of Canadian Natural Health.
Editorial in this issue:
CHFA East Wrap-up
We'll be providing coverage of CHFA East, including new product launches, news and photos from the show and coverage of the CHFA award winners. We’ll have some photos from the fun we’ll be having at our booth. We’re holding a TIFF-themed event, including a red carpet, a photo wall, swag bags and mini-interviews with “the stars of the natural health industry” (the retailers!)
Follow-up with customers after CHFA East
When CHFA East is over, CNHR can help you follow-up and re-enforce all of your sales efforts at the show by blanketing your target audience from coast to coast.
I can explain all of the advertising, new product and editorial opportunities available to you to help you maximize your show expenditures and take your sales message out into the field. Remember: CNHR reaches all of the retailers who attended the show, plus the thousands who didn’t attend! Think of CNHR Magazine as your only sales person that gets into all health food stores from coast to coast, six times per year.
Book your 2020 ad plan with CNHR before December 1 and we’ll give you the 2019 ad rates, plus an extra Product Profile in both CHFA show issues. (Applies only to half-page ads and larger).
Congratulate the Brock Elliott Award winner
Congratulate the store that wins the prestigious Brock Elliott Memorial Award for Excellence in Retailing in print in CNHR. Your logo and congratulatory message (for only $450) appear on the page with other vendors, extending your best wishes to the winning store.
Ask me about our Product Profiles. They are super-effective and super-affordable. Regardless of your company size or advertising budget, you cannot beat the value of a Product Profile in CNHR. Reach thousands of key buyers in stores from coast to coast for only $450 per issue for pennies per reader!