Canada's business magazine for traditional natural health retailers

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Alive Publishing Group Acquires Canadian Natural Health Retailer

Screen Shot 2020 09 02 at 4.22.23 PMVancouver, BC — September 2, 2020 — Alive Publishing Group (APG), North America’s leading expert in natural health, has announced the acquisition of Canadian Natural Health Retailer (CNHR), Canada’s premier business magazine for health food stores.


Vancouver, BC — September 2, 2020 — Alive Publishing Group (APG), North America’s leading expert in natural health, has announced the acquisition of Canadian Natural Health Retailer (CNHR), Canada’s premier business magazine for health food stores.

 This acquisition further cements APG as a pillar in the natural health industry, strengthening its partnership with both retailers and manufacturers. CNHR is a strong addition to APG’s portfolio and compliments its existing suite of products, all of which are designed to support and grow natural health in Canada and around the world.

Founded in 1975, APG began with the publication of alive magazine: the first reliable source for Canadians interested in natural health. Today, it is much more than a magazine. APG reaches more than 6 million monthly readers across North America, with more than 15 consumer- and industry-facing touch points. It is proud to be a trusted leader in educating, inspiring, and engaging millions of consumers to embrace healthier lifestyles.

“This is an incredibly timely and exciting evolution for APG and CNHR,” said Ryan Benn, President and Group Publisher at Alive Publishing Group. “Our collective mission of enhancing health and wellness has never been more important. Now is the time for both APG and CNHR to double down on our commitment to support our most important partners: natural health retailers. We are adapting to be more influential than ever, ensuring that accurate information on preventive health is in the hands of more Canadians than ever. Now is the time to lean in together.”

CNHR will continue to be led by Editor Bruce Cole, who founded the magazine in 1997.

“After 24 years of publishing CNHR, the time was right for a change. I can’t imagine a better fit for CNHR than the Alive Publishing Group. This is a dedicated group of publishing professionals, and a company that has been vital and integral to the growth of our industry since 1975. APG has the resources, the energy, and the focus to take CNHR to an entirely new level. Since starting CNHR, I have always had a warm and cooperative relationship with APG and having CNHR join the APG publishing family just makes so much sense.

“I am very much looking forward to working with the entire APG team. And I look forward to continuing in the post of Editor of CNHR, getting out into the field and telling the stories of our great retailers, for years to come,” said Cole.

Terms of the deal are not disclosed. For further information about Alive Publishing Group, visit

Media Contact:    Jane Griffiths 604-295-9111


CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options


New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Phone: 800.663.6580