Canada's business magazine for traditional natural health retailers

Canada's business magazine for traditional natural health retailers

CHFA West, May 12-15: focus on innovation

Although the annual CHFA West conference and trade show is being held a bit later in the spring this year, the industry can be assured of one thing; it will be well worth the wait.  The tagline – Showcasing Innovation, Inspiring Retailers – sets the stage for what you can expect. And with the show floor already more than 90 per cent sold, retailers can be assured that there will be lots of new and exciting products to explore. The conference portion runs May 12 and 13, while the trade show floor is open May 14 and 15.

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1482 Hits

Rising Stars session: May 12

New this year, CHFA has partnered with the Rising Stars Leadership Group to bring an executive education forum to the conference program.  This forum will feature content developed specifically for retail managers in the natural foods industry and will be an exclusive offering for CHFA members.  In addition to the forum, which will run on May 12, the conference program on May 13 has incorporated a robust line-up of speakers and topics that will help retailers to excel in a very competitive marketplace. Topics will include customer service, merchandising, employee performance management and so much more. 

Watch for more details in the CHFA West show issue coming in the May-June issue of CNHR.  Until then, regular updates on the conference and trade show are available at chfa.ca and, if you are not already receiving the show email promotions, send your contact information to info@chfa.ca to get on the list of subscribers. 

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1471 Hits

Organika lends a hand in ravaged community

For the past two years, Organika has supported Fundamentals for Change (FFC) with donations of supplements, school supplies and clothing.  Most recently, the village of Riverton, Jamaica was the beneficiary of FCC’s efforts to make a difference. 

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1424 Hits

Study shows print media still more effective than digital media

Print lives!   For those of you who are always looking for the most effective methods of marketing your message to customers, check this out: a recent Canadian study indicates print media is still more effective than digital media.

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2207 Hits

Customer loyalty software

Customer loyalty software

Vicinity Rewards is a POS based customer loyalty software product designed to bring your customers back more often. Keep your customers informed about what is happening in your store and give them rewards they truly value, so they shop with you, not the competition. Learn more at          www.vicinityrewards.ca    or call 844/284 2464.

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  2109 Hits
2109 Hits

A natural brightness to stop winter blues

A natural brightness to stop winter blues

NEURAPAS balance can help to promote a healthy and balanced mood, which makes the long winter season more joyful for everyone. Through its unique combination and triple action, NEURAPAS balance is an effective and safe natural solution you can trust. Its benefits include: fast acting, no known addiction potential and excellent tolerability (side effect rate <0.01%).  www.pascoe.ca

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1600 Hits

Garcina Cambogia for weight loss

Garcina Cambogia for weight loss

Natural Factors Garcinia Cambogia helps you lose weight safely and naturally. It is guaranteed to contain 60 per cent hydroxycitric acid (HCA), shown in clinical studies to inhibit the conversion of carbohydrates into fat. This causes the body to use existing fat stores. HCA may also increase serotonin levels, which helps control appetite and food cravings.      www.naturalfactors.com

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1728 Hits

New all-natural oral spray

New all-natural oral spray

United Biopharmaceuticals Inc. (UBI) has introduced cold­Q enhancement, an all-natural oral spray, free of pesticides, heavy metals and preservatives.  This unique herbal formula was used by hospitals in China to save the lives of many people during the SARS epidemic of 2003, and was registered for
sale in Canada by UBI, a wholly owned
Canadian company. cold­Q is available in a small countertop six pack bilingual display.  Available through Purity Life.   www.coldq.com

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  1753 Hits
1753 Hits

Eliminate environmental toxins

Eliminate environmental toxins

Liver MD is a comprehensive liver support formula to help in the processing and elimination of environmental toxins including heavy metals and pesticides. The specific combination of ingredients provide powerful antioxidants and key nutrients for detoxification including broken cell wall Chlorella, one of the most powerful detoxification tools to eliminate accumulated toxins, including heavy metals and pesticides in your body. PNO.CA  888-826-9625

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1544 Hits

Peaches & Green: serving mid-town Toronto for 25 years

Peaches & Green: serving mid-town Toronto for 25 years

Many people see Toronto as a big, cold city.  The truth is it is actually a collection of fascinating and interesting neighbourhoods, hundreds of them, stretching from Lake Ontario to the northern boundary, and in the west from the airport to the Rouge Valley in the east.  Some of these neighbourhoods were originally small villages and towns – places like Weston, Mount Dennis, Thistletown, Parkdale, Yorkville,  Forest Hill, Swansea and Mimico – that were eventually swallowed up during a series of amalgamations, starting in 1883.

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3835 Hits

The advertising mix

The advertising mix

In the world of retail marketing, there is a huge choice of media, strategies and techniques that a retailer has at his or her disposal to promote their store.  Whether the objective is to create traffic with point-of-sale promotions, build the store brand or promote specific events… no matter the type of promotion, the tools available to reach the desired audience are collectively known as “the advertising mix.”

The concept of the advertising mix was developed in the early 1950’s. It is essentially a toolbox of different media and promotional techniques that a retailer chooses to fit the needs of their specific marketing objectives. For example, a retailer that has identified that their clientele are highly mobile, may decide to invest a portion of their marketing dollars into radio. It’s a great way to reach travellers – particularly to and from work – and it is an ideal media for high frequency and saturation. It is a very good fit for reaching this demographic.

Conversely, retailers drawing from a large geographic area may choose television for its vast coverage and multi-demographic reach. Retailers focused on specific age-groups or demographics may choose media or promotional techniques that are particular to those potential customers.  Trying to reach seniors?  Sponsor the weekly bingo or perhaps place ads in the senior’s newsletter. Promoting all-natural acne cream for teenagers? Try social media or on-line promotions. Over-stocked on protein powders and L-glutamine?  Try a coupon campaign in conjunction with your local fitness club.  Melatonin sales plateauing? Why not run ads after midnight on the local radio station? Trying to boost your cold and flu remedy sales? Perhaps a few well-placed ads on the Weather Channel will do the trick.

Each of these examples utilizes a specific advertising technique (or media) that is best suited to reach the desired audience. And each offers the optimum chance of capturing the attention of that market.

Since its inception, the advertising mix has evolved as the sophistication of the markets has intensified and as the number of promotional ‘tools’ has increased. For many years, newspaper, radio and television advertising were the stalwarts of the mix. Nowadays, a retailer can also utilize direct mail, couponing (with instant gratification via UPC scanning), live and video in-store marketing concepts, outdoor advertising, transit advertising, google ads, facebook, instagram, twitter and the whole realm of social media,  websites, web sales and webinars, guerrilla marketing (flashmobs to promote your new location?), product placements, email campaigns, public relations (a column in your local newspaper is unbeatable), community outreach programs, award, team and event sponsorships, QR codes, branded store promotional items, free samples, and so on and so on.

Your ability to reach your market(s) – those groups of customers that make up the largest percentage of potential customers – will ultimately determine the techniques that will give you the best return on your investment. Choose wisely. But take note, everything you do to promote your store is a really good thing. Just do it, do it well and do it often.  •  by Doug Muldoon

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Guelph Organic Trade Show

Guelph Organic Trade Show

The 35th Annual Guelph Organic Conference & Trade Show (Jan. 28-31, 2016) will connect hundreds of like-minded individuals again this year.

“It’s a wonderful showcase of organic foods – many Ontario based,” says Almut Pfenning of Pfenning’s Organic & More in St. Agatha, Ontario.  “It’s so awesome, it gives me goose bumps.”  For over 18 years, Almut, her husband Wolfgang and their children have had a booth at the event.  “We are educators in food.  We want to convey the message that it is possible to heal yourself with food and to use food as medicine.  It can be possible to lose touch with food when you are also selling creams, supplements and other items,” says Almut.

“The people at the conference understand the value of good food.  You look at them and their faces have colour and rosy cheeks.  They know how to cook and appreciate the vegetables that we sell at our booth,” notes Almut. 

Not only does the conference draw hundreds of consumers, like those shopping with Almut, it also attracts many other key players in the organic category such as retailers, growers, market garden producers, suppliers, advocates and others.

“We see a lot of our own growers and get a chance to talk with them in person,” says Almut.  “We have also made connections for our store.”  For example, “we have found suppliers of meat and apples through the conference.”

 “It’s a real cross section of people who come to the conference,” notes Tomas Nimmo, Conference Manager.  “From government representatives to certifiers to growers, to movers and shakers – we’ve got them all attending.  That’s a lot of knowledge and resources gathered in one spot.”

“Organics is in an upswing right now, but it’s important the sector really solidifies its position,” says Tomas.  “Like any expanding business model, there are challenges.  By having strong connections, the sector will be better prepared to deal with whatever comes its way,” he emphasizes.

“What always strikes me about the conference, and the organic sector, is the willingness of people to give information and share,” notes Tomas.  “I always say ‘never stop promoting.’  I’ll rest a little easier when organic is more than 10% of market share.  That’s when it will be really big,” says Tomas.

This year’s conference will feature over 150 exhibitors including Pfenning’s Organic (both the farm distributor and Almut’s store),  Ontario Natural Food Co-op, Nature’s Path, Crofters, Manitoba Harvest Hemp Foods, Sunshine Pickles, Organics Live and dozens more.  The workshop schedule is jam packed with 42 program offerings covering a diverse range of topics including certification, pollination, urban gardening, organic crop & livestock production, biodynamics and much more. 

The Guelph Organic Conference takes place January 28 to 31, 2016.  Registration, maps & details can be found at www.guelphorganicconf.ca.  For those interested in exhibiting in 2017, contact Tomas Nimmo at 705-444-0923 or organix@auracom.com to be added to the waiting list.  •

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3916 Hits

ColdQ all-natural oral spray

ColdQ  all-natural oral spray

United Biopharmaceuticals Inc. (UBI) has introduced cold­Q enhancement, an all-natural oral spray, free of pesticides, heavy metals and preservatives.  This unique herbal formula was used by hospitals in China to save the lives of many people during the SARS epidemic of 2003, and was registered for
sale in Canada by UBI, a wholly owned
Canadian company. cold­Q is available in a small countertop six pack bilingual display.  Available through Purity Life.   www.coldq.com

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  1714 Hits
1714 Hits

Preferred adds new products: VegiDay & SeaRich Omega-3

Preferred adds new products:  VegiDay & SeaRich Omega-3

Preferred Nutrition is now distributing VegiDay and SeaRich Omega-3.  The VegiDay line provides “energy from the ground up” with raw, organic plant based proteins and organic coconut snack food.VegiDay is part of a growing movement that encourages everyone to welcome and sustain life by reducing consumption of animal protein.

SeaRich Omega-3 is made using the highest quality omega-3 fish oil. To create a truly delicious family of products, fish oils have been blended with natural, non-GMO flavours to create formulas every member of the family can enjoy including grapefruit punch, coconut-lime and lemon meringue.

 For more information on the VegiDay and SeaRich Omega-3 lines call your Preferred Nutrition account manager or 888/826-9625.  •

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1578 Hits

St. Francis buys 50 acre organic farm

St. Francis buys 50 acre organic farm

One a recent road trip, I made my first-ever visit to St. Francis Herb Farms, a family-owned business that has been operating for 27 years. St. Francis is situated in the beautiful Madawaska Valley, a unique, remote, cottage country region, two hours northwest of Ottawa, and three and a half hours northeast of Toronto. Paul Rivett-Carnac is the company president.  His parents – Monique and Jeremy – are the company founders, and today, Paul is a co-owner of the business, along with his wife Caitlin.

The big news at St. Francis during the visit was the announcement of the company’s recent purchase of a 50 acre farm.  “This will take us back to the early days of the company,” explained Paul, “when my parents grew and harvested many of the herbs.  On our new farm, we will grow many of the herbs we use in St. Francis formulations.  Over the years, we have grown so much, and seen multiple expansions to our manufacturing facilities, we have contracted local organic farmers to help augment herb supplies.  The new farm will allow us to – along with our current farming partners – further source as many herbs locally as possible.”                          Story/photo: Bruce W. Cole

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1390 Hits

Pure lavender oil

Pure lavender oil

Our oil is pure and un-adulterated.  Inhaling the aroma of lavender will help dispel anxiety, and comfort the mind, body and spirit. Used in a bath or massage application, lavender will only enhance the experience. Lavender vapours help to gently open the breathing while purifying the air.  Box includes: 15mL bottle of essential oil  Available via your favourite distributor. Call 800-669-3275 for more information or email      Lana.Beck@auracacia.com

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  1764 Hits
1764 Hits

Fermented vegan protein

Fermented vegan protein

Revolutionize your customer’s gut health – with new, delicious flavours of fermented Vegan proteins+ from Genuine Health. Now the first highly absorbable, fully-fermented, complete protein is available in chocolate along with new fermented Vegan proteins+ bars in dark chocolate almond and lemon coconut!      www.genuinehealth.com

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  1722 Hits
1722 Hits

Quick, natural relief for cold and flu

Quick, natural relief for cold and flu

Oregano-8 provides quick and natural relief for cold and flu sufferers. Its 8 powerful ingredients work in synergy to attack the infection while strengthening your immune system. Made with Omega Suspension Technology (OST): better absorption and results you can feel.

www.platinumnaturals.com

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1720 Hits

Topical chest rub ointment

Topical chest rub ointment

Cutting edge research on essential oils is showing how effective they can be for maintaining good health. Our new topical Chest Rub ointment includes some of the classic essential oils. With deep-penetrating, soothing action, it’s a formula that’s ideally effective in relieving the chest pain and discomfort that so often accompany respiratory infections.       www.stfrancisherbfarm.com

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1607 Hits

24hr immune support

24hr immune support

In the world of vitamin C’s, only one provides 24 hour immune support – Ester-C. It is less acidic and gentle on the stomach, and the only form with active metabolites which intensify its absorption and enhance its retention in the white blood cells to help reduce the risk of cold and flu infections. Regular vitamin C just can’t compare. For more information, call 800/663-4163 or visit sisu.com

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  1457 Hits
1457 Hits

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

November/December Issue

Editorial in this issue:

CHFA East Wrap-up

We'll be providing coverage of CHFA East, including new product launches, news and photos from the show and coverage of the CHFA award winners.  We’ll have some photos from the fun we’ll be having at our booth.  We’re holding a TIFF-themed event, including a red carpet, a photo wall, swag bags and mini-interviews with “the stars of the natural health industry” (the retailers!)

Follow-up with customers after CHFA East

When CHFA East is over, CNHR can help you follow-up and re-enforce all of your sales efforts at the show by blanketing your target audience from coast to coast.  

I can explain all of the advertising, new product and editorial opportunities available to you to help you maximize your show expenditures and take your sales message out into the field.  Remember: CNHR reaches all of the retailers who attended the show, plus the thousands who didn’t attend!  Think of CNHR Magazine as your only sales person that gets into all health food stores from coast to coast, six times per year.

Book now for 2020, get 2019 rates!

Book your 2020 ad plan with CNHR before December 1 and we’ll give you the 2019 ad rates, plus an extra Product Profile in both CHFA show issues.  (Applies only to half-page ads and larger).

Congratulate the Brock Elliott Award winner

Congratulate the store that wins the prestigious Brock Elliott Memorial Award for Excellence in Retailing in print in CNHR.  Your logo and congratulatory message (for only $450) appear on the page with other vendors, extending your best wishes to the winning store.

Unsurpassed value – Product Profiles

Ask me about our Product Profiles. They are super-effective and super-affordable. Regardless of your company size or advertising budget, you cannot beat the value of a Product Profile in CNHR. Reach thousands of key buyers in stores from coast to coast for only $450 per issue for pennies per reader!

Contact: Candace Sicari - candace@cnhr.ca or Katherine Stevens - kstevens@cnhr.ca

Community Board

Watch here for Job Postings, Wanted Ads, For Hire, etc. To add, contact Donna

Check out the Community Board