The thoughts of spring, warmer temperatures and flowers blooming will be a welcome reality after this frigid winter most of us have endured. CHFA West in Vancouver is just around the corner, April 9-12, 2015. Team CNHR is now working on our CHFA West post-show issue, which is one of our fastest growing issues of the year. This is a perfect time to follow up your trade show efforts with an ad and news item in Trade Talk to refresh the memory of those retailers who saw your new products at CHFA West, and to also let those retailers who didn’t attend know what they missed at your booth.
CONGRATULATE THE WINNING RETAILER:
The May-June issue is also the perfect time to acknowledge excellence: specifically, to recognize the winner of the Brock Elliott Retailer of Excellence award. You can take part in congratulating the winning retailer for only $425: this is your chance to recognize your customer on their win OR if they are not currently your customer, this is a fantastic way to be “introduced” to the winner of this award. Once the issue is in the mail, call the retailer to follow up or better yet when the sales person visits, it can be a conversation starter.
The $425 spent on this ad can lead to a long-lasting relationship with the winning retailer.
NEW PRODUCTS: Don’t miss this opportunity to feature your new product for only $425. If you place an ad (one third or larger), you receive a free Product Profile. Just send us a high resolution image (300dpi) and a 40 word product description. Also, include contact information to make it easy for the retailers to contact you.
How to better market your fridge space for Probiotics.
We invite suppliers with a probiotic product to participate in this feature article. Please contact me for further details. Deadline for submissions is March 23. (This feature is free to participate in.)
STAY IN THE NEWS WITH CNHR’S TRADE TALK
As always, please send me your industry news for our Trade Talk section. Trade Talk is one of our highest read departments and is a vital part of the link between you and retailers. This is where you can keep your customers and potential new customers updated on your new products, new staff, new website, new promotions, etc. Deadline March 23rd. This is a FREE service.