Canada's business magazine for traditional natural health retailers

Canada's business magazine for traditional natural health retailers

First ever organic wipes

First ever organic wipes
Natracare’s innovative approach to solving conventional personal care issues leads to the launch of the world’s first, fully certified Organic, Natracare Cleansing Makeup Removal Wipes, certified to COSMOS , the European developed, International organic standard for cosmetics and personal care.   
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3993 Hits

Natural gummie vitamins from Sisu

Natural gummie vitamins from Sisu
SISU U-Cubes™ are pectin-based gummies, made with non-GMO ingredients.. What’s more, they’re naturally coloured, naturally sweetened, contain no beef or pork gelatin, and are made in small batches to ensure the highest quality and freshness. They’re also rigorously tested for safety and potency… but never animal tested.  For more information 
800/663-4163 or visit sisu.com 
 
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  2072 Hits
2072 Hits

Gluten-free tortillas

Rudi’s tortillas are made with whole grain flours and have a soft, pliable texture, ready to be rolled into a delicious burrito or tasty sandwich wrap.
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  2300 Hits
2300 Hits

Plant-based artisian sausages

Plant-based  artisian sausages
Tofurky artisan sausages are plant-based protein for a healthy, compassionate and sustainable diet. Non-GMO, cholesterol-free and a good source of protein and fibre. Find us at tofurky.com. Like us on Facebook or follow us on Twitter for updates.
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  2005 Hits
2005 Hits

New digestive formulas

New digestive formulas
Enzymedica is excited to announce two new additions to their digestive formulas.  In Canada, Digest and Digest Basic will soon be available in combined enzyme-probiotic formulas.
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  1685 Hits
1685 Hits

Oil of Oregano capsules

Joy of the Mountains, The Oregano Company, is pleased to announce a new VCaps Plus vegetarian liquid capsule, containing five full drops of Wild Mediterranean Oil of Oregano.

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  1713 Hits
1713 Hits

Homeopathic cream to relieve pain

Homeopathic cream to relieve pain
Homeocan introduces a new addition.  Traumacare is an effective homeopathic cream designed to relieve pain that can alter your daily activities. From muscle soreness to joint pain, Traumacare also helps you cope with inflammation associated with minor injuries such as sprains, bruising and contusions.  Traumacare will be available in September and can be ordered direct or through Purity Life.  There will be two sizes available: tubes of 50 grams or 100 grams.  www.homeocan.ca
 
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  2313 Hits
2313 Hits

Organic salad dressings and marinades

Organic salad dressings and marinades
Bragg’s healthy and delicious dressings are organic, gluten-free, kosher and are a super-healthy, tasty way to enjoy salads, veggies, marinated fish, poultry or tofu! They are made with world famous Bragg Organic Apple Cider Vinegar and will compliment any meal! 800/446-1990 or Bragg.com
 
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1632 Hits

Age defying styling products

Introducing Andalou Naturals Age Defying styling products for your hair. Each contain Argan Fruit Stem Cells to fortify hair fibres while strengthening strands to reduce breakage. Ideal for thinning hair. The entire collection improves follicle longevity and vitality for healthy hair from the root to the tip.
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1997 Hits

Herb and Spice Wellness Shop

Herb and Spice Wellness Shop

For most retail stores, an expansion means knocking down a wall or two, moving its entire operation, or buying the unit next door to expand into.  For Jacques Amsellem and Jerome Duquette, owners of the Bank St. Herb & Spice in Ottawa, expansion meant something a little different.  They took their existing supplement and HABA departments, completely separating them from the rest of the store and moved them across the street into their very own space.

   “We were bursting at the seams,” says Ilona Jones, supplement buyer and manager of the new store, referred to as Herb & Spice Wellness Shop.  “It had become quite apparent that we were not able to meet the needs of our customer base with the small supplement and HABA section that we had at 375 Bank St.  An expansion of the existing space was not possible at the time, so when a location across the street became available, it was an opportunity we could not pass up.”

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6801 Hits

Two new books on collagen, magnesium from Preferred Nutrition

Two new books on collagen, magnesium from Preferred Nutrition

The first is called Collagen: Myths and Misconceptions, The Secret to Beautiful Skin, Strong Bones and More by Marita Schauch, BSc, ND.  Dr. Schauch explains that neither creams or procedures do anything to help your body generate both health-improving and beauty-supporting collagen.

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4872 Hits

CHFA East
 NEW location

CHFA East: September 11-14, Metro Toronto Convention Centre,  South Building

Conference - September 11 & 12           Trade Show - September 13 & 14

This year marks an important milestone for CHFA East.  The show will be held in the South Building of the MTCC and will feature approximately 800 exhibits – the largest show to date for the CHFA. Be sure to visit the new Marketplace on the registration level where some of the show sponsors will welcome you with a delicious taster or small gift. Then make your way to the exhibit level where you can explore the expanded New Product Showcase area before entering the expansive exhibit hall.  And, to top it all off, there will be a living park set up right in the middle of the show where you can participate in fun activities or take a rest from all the walking and sampling. Be sure to check out details of this year’s event on Pages 17, 18 and 19 and check for further updates as we draw closer to show dates at chfa.ca.  

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2549 Hits

Carlson vitamin D3, daily score high in safety grading

Labdoor, an independent analysis service for consumers, has ranked Carlson Vitamin D3 1,000 IU in soft gels and Super 2 Daily in soft gels as the number one highest quality rated supplement in the vitamin D and multivitamin categories respectively. Labdoor supplies product safety grading to help consumers research, find and buy the best supplements.

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  2262 Hits
2262 Hits

Enzymedica launching two new digestive formulas

Enzymedica has announced two new additions to its digestive formulas. Digest and Digest Basic will soon be available in Canada in combined enzyme-probiotic formulas.  Digest Basic + PROBIOTICS and Digest + PROBIOTICS will be launching at CHFA East and shipping to retailers late September.  

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  1903 Hits
1903 Hits

Vitalah Oxylent debuting at CHFA East

Vitalah Oxylent debuting at CHFA East

Vitalah is bringing Oxylent – now available in Canada due to popular demand – to CHFA East for the first time this year. According to Lisa Lent, CEO and founder of Vitalah, “Vitalah premiered its product line during CHFA West in April and we will be attending CHFA East for the first time this September in Toronto. I was delighted to see how buyers responded in Vancouver, and look forward to premiering it to CHFA East buyers as well.”   Oxylent is available through Ecotrend.  For more information, visit ecotrend.ca or call 800/665-7065.

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2056 Hits

Eden introduces Müesli whole grain cereal

Eden Foods has introduced Eden Müesli, a whole grain cereal made from organic rolled oats, rye, and spelt wheat that can be enjoyed cold or hot. Three organic dried fruits provide sweet, tangy flavour. Roasted, lightly salted organic pumpkin seeds and raw sunflower seeds lend richness and crunch. Eden Cinnamon Müesli includes organic cinnamon for added flavour. Low sodium, rich in magnesium. Provides lasting energy and complete protein.

www.edenfoods.com  

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  1750 Hits
1750 Hits

Joy Of the Mountains new VCaps

Joy of the Mountains, The Oregano Company, is pleased to announce a new VCaps Plus vegetarian liquid capsule containing five full drops of Wild Mediterranean Oil of Oregano. The ingredients are certified organic, soy-free, gluten-free, and non-GMO. Each amber glass jar contains 90 servings so the whole family is protected this cold and flu season. Joy of the Mountains is a B.C. family business that has specialized in premium quality oregano oil since 2001.

In 2012, an independent UBC study showed that Joy of the Mountains was up to four times more effective than other brands against the H1N1 virus.  

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  1831 Hits
1831 Hits

The Vitamin Shop

The Vitamin Shop

Following one’s passion may not always turn out for the best, but there are two potential scenarios that can prove satisfying for the individual when that path is followed.

    In the first case, when pursuing the dream doesn’t end as originally hoped, many times the individual can say, “Well, at least I gave it my best effort,” or “I’m glad I tried it and got it out of my system,” or a similar sentiment.  Yes, there is some level of disappointment, but there is also something gained from the experience.

   In the second case, everything falls into place, the dream becomes a reality, and the pursuit of the passion can only be described in one way: mission accomplished.  

The latter description most accurately describes Bruce Reid, the owner and founder of The Vitamin Shop in Victoria, B.C.  The success of his store is recognized industry-wide, and The Vitamin Shop is considered by many as one of the top retail operations in our industry. (The store was the inaugural recipient of the CHFA Retailer of the Year West Award in 1998.)

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6925 Hits

Rachelle-Bery health food store celebrates 30 years

Rachelle-Bery health food store celebrates 30 years

 Rachelle-Béry celebrates its 30th anniversary in 2014.  The iconic Montreal retailer is one of the city’s original health food stores, born at the quiet corner where Berri Street meets Rue Rachel in the city’s east end.

Some things have changed over the years. Founder Jacques Vangennoven is no longer the owner, having sold to grocery giant Sobeys in 2005.  And it’s no longer a single store: today, there are 10 large format Rachelle-Béry grocery stores and 20 natural health “boutiques” positioned in IGA grocery stores across the province of Quebec.   

   And yet, according to Rachelle-Béry’s managing director Daniel Dubé, there is one thing that has not changed.  “The heart and soul of the store has remained the same since the beginning.  The staff may have changed, but the spirit of Rachelle-Béry lives on.  They still keep in mind their number one priority: to serve our loyal customers.  Through the years, we have implemented new systems, introduced a flyer program, added new categories, but we have always kept in mind our mission: to provide natural and organic products, and always maintain a focus on good customer service. ”

   A big reason Rachelle-Béry has been able to continue to operate as an independent health food store has been Sobeys’ “hands-off” approach, says Daniel.  “Since the beginning, Sobeys has always managed this specialized business apart from its traditional administration.   It has been treated as a special, unique business model.  This has enabled us to do our things and develop our own image, our own mission and our own personality.”

   Shortly after the purchase, he says, there was a cultural impact.  “But with time and good faith, employee and customers saw that we would keep the same mission, the same objectives, carrying the same goods, natural and organic only.  And of course, we would still continue to build relationships between our staff and customers.”

   The real growth of Rachelle-Béry, Daniel says, began in 2008 with the opening of the first concept store, which now measures 6,000 sq. ft.  Previously, the Boulevard Saint-Laurent store in Montréal had 2,000 sq.ft.  We were at our next stage: a larger concept store. 

   “We then tested our new offering, our new image.  The majority of people liked it…and we noticed we were starting to attract new customers from the traditional grocery stores.  The same year, we bought Aliments Santé Laurier, in Quebec city, another icon.  We kept the same name, adding: member of the Rachelle-Béry’s group.

   Today, the concept stores come in two sizes: 6,000 sq. ft. and 10,000 sq. ft.  “Our past four stores have been just under 10,000 sq. ft. and our flagship in Boucherville is 11,000 sq. ft.” explains Daniel.  “In the future, we will base all new stores on either the 6,000 sq. ft. model or the 10,000 sq. ft. version.  It will depend which we use based on location and availability.”

   The boutique stores – which carry only supplements and natural HABA and no food – measure 1,000 sq. ft.

Flagship store

   The Rachelle-Béry in Boucherville on Montreal’s South Shore is the new flagship or concept store.  It is 11,000 sq. ft., the larger of the two concept models being used.  Daniel says a great deal of research went into the model.  “We took our management team to western Canada and the US northwest and we studied the best of the best and implemented what we felt was right for us.”

   Rachelle-Béry positions itself as a natural grocery store: food accounts for 70 per cent of floor space (40 per cent grocery, 30 per cent fresh), while the other 30 per cent is primarily supplements and HABA.  Half of the customers that come to Rachelle-Bery are new to the health food world. “We have to make them feel comfortable,” explains Daniel, “so we have a huge focus on food.  It is something that is common and familiar to them.”  The Boucherville store features half its floor space dedicated to fresh food in the form of produce, cheeses, dairy and the Bistro, where you can get everything from a light snack to a full meal.  The store is certified organic.  “It is a lot of work and it takes a lot of discipline, but it’s worth it.  I think it gives us an edge.”

   There are some outstanding natural health stores in the Montreal region and other parts of the province.  Plus, there is now an abundance of mass, pharmacy and grocery stores selling natural health products.  What is Rachelle-Béry doing to stay competitive and ahead of its competition?  “We always try to differentiate ourselves from our competitors,” explains Daniel.  “We are doing a lot of work in the category of fresh and ready-to-serve products.  We are Certified Organic by Ecocert Canada to indicate to customers that all our products made at store level are in fact 100 per cent organic.  We try new categories, like tea and spices, in bulk.  And…we always maintain a focus on good customer service.  We don’t want to be caught in a price war, so we need to differentiate ourselves.”

Committing to customers

   Two initiatives to further differentiate Rachelle-Béry from its competitors are its “Going Blue” commitment, and its Organics for Kids Club.  “Going Blue – which is about continually improving the range of sustainably harvested fish products we offer – has been great,” offers Daniel.  “Our customers are looking to find these types of commitments at store level, and tell us that it is the way to go.  Our Organics for Kids Club has also been very well-received by our customers.  They love it when we can influence their kids to eat better, and drink better.  It then becomes a way of eating better for the entire family.”

   Many natural health stores in Canada have had great success using flyers as a promotional vehicle.  Rachelle-Béry is no different, says Daniel.  In fact, flyers have been vitally important to the growth of the store.  “Flyers are our best form of promotion.  We send them every two weeks, mailed to homes in the neighbourhoods where we have stores.”  The flyers alternate in size, either four pages (food only), or a six-pager, which carries both food and supplement products.

  

Daniel says the flyers have been the best source for attracting new customers to Rachelle-Béry.  “Many of our new customers shop on price.  In the past, when they see the price of organic food, their feeling has often been, ‘Oh, it’s too expensive.’  So, we do offer good prices on our organic produce, so people can compare and hopefully try it.  And the new customers we get do have lots of questions, so we have to be trained and ready to answer them.”

   Rachelle-Béry has the entire training aspect in hand, says Daniel, thanks in a large part to Academy Rachelle-Béry, the in-house training program implemented in 2013.  “All our people from all of our stores are invited to follow training courses on natural health,” offered Daniel.  “Once a month, they have a full day of training on a medical system, given by one of our naturopaths.  After a year, they receive a certification Rachelle-Béry.  We currently have 35 people enrolled in the academy.  It’s a place where someone currently working as a cashier can learn and prepare them for another role, perhaps as a supplement consultant or advisor.  There are lots of promotion opportunities internally, thanks in large part to the course we offer, which is written by our staff naturopath.  It gives people the chance to grow professionally.”

More stores to come

   With 30 Rachelle-Béry stores now serving the people of Quebec, look for more to pop up in the near future, both boutiques and grocery stores.  “We just opened our newest grocery store on Ste-Catherine Street in downtown Montreal,” said Daniel.  “We are looking at opening another later this fall, also in Montreal.  Next year, we should open three more stores.  We are looking for opportunities in greater Montreal, greater Quebec City, and in the other major areas in the province.”  Daniel says the goal is to open three Rachelle-Béry grocery stores and three boutiques each year for the next three years.  And there is even talk about franchising the stores, starting later this year or in 2015.

   With three store sizes to choose from and two distinct models, Daniel says ultimately it comes down to serving customers in the best way possible.  “Being open-minded about what size store to use is all about getting as close to as many customers as possible,” says Daniel.  “We would rather open good sized stores near customers, rather than build huge super-sized stores near highways and expect customers to come to us.  We want to be as close to as many customers as possible.”  •   B.W. Cole

 

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  7311 Hits
7311 Hits

Rachelle-bery health food store turns 30

Rachelle-bery health food store turns 30

Rachelle-Béry celebrates its 30th anniversary in 2014.  The iconic Montreal retailer is one of the city’s original health food stores, born at the quiet corner where Berri Street meets Rue Rachel in the city’s east end. 

   Some things have changed over the years. Founder Jacques Vangennoven is no longer the owner, having sold to grocery giant Sobeys in 2005.  And it’s no longer a single store: today, there are 10 large format Rachelle-Béry grocery stores and 20 natural health “boutiques” positioned in IGA grocery stores across the province of Quebec.   

   And yet, according to Rachelle-Béry’s managing director Daniel Dubé, there is one thing that has not changed.  “The heart and soul of the store has remained the same since the beginning.  The staff may have changed, but the spirit of Rachelle-Béry lives on.  They still keep in mind their number one priority: to serve our loyal customers.  Through the years, we have implemented new systems, introduced a flyer program, added new categories, but we have always kept in mind our mission: to provide natural and organic products, and always maintain a focus on good customer service. ”

   A big reason Rachelle-Béry has been able to continue to operate as an independent health food store has been Sobeys’ “hands-off” approach, says Daniel.  “Since the beginning, Sobeys has always managed this specialized business apart from its traditional administration.   It has been treated as a special, unique business model.  This has enabled us to do our things and develop our own image, our own mission and our own personality.”

   Shortly after the purchase, he says, there was a cultural impact.  “But with time and good faith, employee and customers saw that we would keep the same mission, the same objectives, carrying the same goods, natural and organic only.  And of course, we would still continue to build relationships between our staff and customers.”

   The real growth of Rachelle-Béry, Daniel says, began in 2008 with the opening of the first concept store, which now measures 6,000 sq. ft.  Previously, the Boulevard Saint-Laurent store in Montréal had 2,000 sq.ft.  We were at our next stage: a larger concept store. 

   “We then tested our new offering, our new image.  The majority of people liked it…and we noticed we were starting to attract new customers from the traditional grocery stores.  The same year, we bought Aliments Santé Laurier, in Quebec city, another icon.  We kept the same name, adding: member of the Rachelle-Béry’s group.

   Today, the concept stores come in two sizes: 6,000 sq. ft. and 10,000 sq. ft.  “Our past four stores have been just under 10,000 sq. ft. and our flagship in Boucherville is 11,000 sq. ft.” explains Daniel.  “In the future, we will base all new stores on either the 6,000 sq. ft. model or the 10,000 sq. ft. version.  It will depend which we use based on location and availability.”

   The boutique stores – which carry only supplements and natural HABA and no food – measure 1,000 sq. ft.

Flagship store

   The Rachelle-Béry in Boucherville on Montreal’s South Shore is the new flagship or concept store.  It is 11,000 sq. ft., the larger of the two concept models being used.  Daniel says a great deal of research went into the model.  “We took our management team to western Canada and the US northwest and we studied the best of the best and implemented what we felt was right for us.”

   Rachelle-Béry positions itself as a natural grocery store: food accounts for 70 per cent of floor space (40 per cent grocery, 30 per cent fresh), while the other 30 per cent is primarily supplements and HABA.  Half of the customers that come to Rachelle-Bery are new to the health food world. “We have to make them feel comfortable,” explains Daniel, “so we have a huge focus on food.  It is something that is common and familiar to them.”  The Boucherville store features half its floor space dedicated to fresh food in the form of produce, cheeses, dairy and the Bistro, where you can get everything from a light snack to a full meal.  The store is certified organic.  “It is a lot of work and it takes a lot of discipline, but it’s worth it.  I think it gives us an edge.”

   There are some outstanding natural health stores in the Montreal region and other parts of the province.  Plus, there is now an abundance of mass, pharmacy and grocery stores selling natural health products.  What is Rachelle-Béry doing to stay competitive and ahead of its competition?  “We always try to differentiate ourselves from our competitors,” explains Daniel.  “We are doing a lot of work in the category of fresh and ready-to-serve products.  We are Certified Organic by Ecocert Canada to indicate to customers that all our products made at store level are in fact 100 per cent organic.  We try new categories, like tea and spices, in bulk.  And…we always maintain a focus on good customer service.  We don’t want to be caught in a price war, so we need to differentiate ourselves.”

Committing to customers

   Two initiatives to further differentiate Rachelle-Béry from its competitors are its “Going Blue” commitment, and its Organics for Kids Club.  “Going Blue – which is about continually improving the range of sustainably harvested fish products we offer – has been great,” offers Daniel.  “Our customers are looking to find these types of commitments at store level, and tell us that it is the way to go.  Our Organics for Kids Club has also been very well-received by our customers.  They love it when we can influence their kids to eat better, and drink better.  It then becomes a way of eating better for the entire family.”

   Many natural health stores in Canada have had great success using flyers as

a promotional vehicle.  Rachelle-Béry is no different, says Daniel.  In fact, flyers have been vitally important to the growth of the store.  “Flyers are our best form of promotion.  We send them every two weeks, mailed to homes in the neighbourhoods where we have stores.”  The flyers alternate in size, either four pages (food only), or a six-pager, which carries both food and supplement products.

   Daniel says the flyers have been the best source for attracting new customers to Rachelle-Béry.  “Many of our new customers shop on price.  In the past, when they see the price of organic food, their feeling has often been, ‘Oh, it’s too expensive.’  So, we do offer good prices on our organic produce, so people can compare and hopefully try it.  And the new customers we get do have lots of questions, so we have to be trained and ready to answer them.”

   Rachelle-Béry has the entire training aspect in hand, says Daniel, thanks in a large part to Academy Rachelle-Béry, the in-house training program implemented in 2013.  “All our people from all of our stores are invited to follow training courses on natural health,” offered Daniel.  “Once a month, they have a full day of training on a medical system, given by one of our naturopaths.  After a year, they receive a certification Rachelle-Béry.  We currently have 35 people enrolled in the academy.  It’s a place where someone currently working as a cashier can learn and prepare them for another role, perhaps as a supplement consultant or advisor.  There are lots of promotion opportunities internally, thanks in large part to the course we offer, which is written by our staff naturopath.  It gives people the chance to grow professionally.”

More stores to come

   With 30 Rachelle-Béry stores now serving the people of Quebec, look for more to pop up in the near future, both boutiques and grocery stores.  “We just opened our newest grocery store on Ste-Catherine Street in downtown Montreal,” said Daniel.  “We are looking at opening another later this fall, also in Montreal.  Next year, we should open three more stores.  We are looking for opportunities in greater Montreal, greater Quebec City, and in the other major areas in the province.”  Daniel says the goal is to open three Rachelle-Béry grocery stores and three boutiques each year for the next three years.  And there is even talk about franchising the stores, starting later this year or in 2015.

   With three store sizes to choose from and two distinct models, Daniel says ultimately it comes down to serving customers in the best way possible.  “Being open-minded about what size store to use is all about getting as close to as many customers as possible,” says Daniel.  “We would rather open good sized stores near customers, rather than build huge super-sized stores near highways and expect customers to come to us.  We want to be as close to as many customers as possible.”  •   B.W. Cole

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  6212 Hits
6212 Hits

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Get into the hands of 10,000+ retailers

Reach 10,000+ natural health store professionals via CNHR Magazine.  CNHR is delivered by Canada Post six times per year to virtually every health food store across Canada.  Retailers are your true sales force.  So, get your product into more stores and get them selling for you.  

Remember, your first sale is to the retailers.  CNHR can get your message in front of them. Connect with the retailers who sell and recommend your product.

Put CNHR’s many resources to work for you:Display ads, Product Profiles, Trade Talk news in CNHR Magazine along with Facebook, CNHR web page, podcasts, inserts, videos posted to our website, sending product samples to stores…we have the access to Canada’s natural health retailers.  Put our many resources to work for your company and products today.

Contact:  Katherine Stevens:  kstevens@cnhr.ca   647/975-3370         Contact:  Candace Sicari:  candace@cnhr.ca   705/209-9280

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