Industry news and marketing information for Canada's natural health suppliers. Nov/Dec 2013 Issue.
Next issue is our 100th!
The first issue of CNHR rolled off the presses in May 1997. Our next issue will be our 100th, and we’ll have some special things to mark the event, including a look back at some of the most newsworthy industry stories and events over the past 16 years.
Here’s what else is happening:
Today, over 50 per cent of North American specialty retailers have installed traffic monitoring systems in some or all stores. However, despite the increasingly sophisticated nature of the technology, many retailers have failed to capitalize on the full potential of traffic counting systems and convert the information into what they need most: a significant increase in sales.
"For many years, Formula FLW was only available to retailers through third-party distributors," explained Brian Bylsma, Vitamost's vice-president and director of sales. "Someone once said to me that the best people to sell a product are the people who created it. So, that's what we're doing. We are proud and excited to be offering the original arterial cleansing and cardiovascular health product, formulated by our founder David W. Rowlands 30 years ago. Formula FLW continues to deliver remarkable results."
By selling direct, Vitamost can support retailers through prompt access and training, while providing access to additional condition specific educational material.
For more information and to read testimonials about Formula FLW, please go to www.vitamost.com or you can call
The all-new ECHINAMIDE Quick-Blast liqui-gel softchews arrive just in time for winter. Your customers will love this soothing eucalyptus, peppermint and lemon in a base of honey and super-strength Echinamide to instantly soothe the throat and clear the sinuses in one quick blast.
Natural Factors new Green Coffee Bean will be a popular choice for your customers interested in healthy weight control.
Natural Factors Organic Oil of Oregano has been a top selling product for years. Natural Factors has just released the extremely potent, easy to use Organic Oil of Oregano in softgels.
Natural Factors new, easy to swallow RxOmega-3 Mini-Gels are high potency omega-3 EPA and DHA at half the size of other fish oil softgels. The clear enteric-coated softgels will prevent fishy repeat.
Also, the new Natural Factors website is coming soon. Estimated launch time is early October. You and your customers will enjoy improved navigation and increased education content on products and health conditions.
For more information, please contact your Natural Factors representative or visit www.naturalfactors.com.
Community outreach, loyalty program contribute to growthNature's Fare in Penticton, B.C. is on a bit of a winning streak, according to store manager Bobbi Krien. "Our store recently won best of the south Okanagan for "Best Health Food/Vitamin store" for 2013. We also won this award in 2011 and 2012. This award is voted on by the public. Also, Nature's Fare Markets on the whole won the CHFA Canadian retailer of the year award this year and it is the first time any retailer has won it four times!
News, Views and Happenings in the world of Canadian Natural Health.
• Launch your new products
• Support your sales team
• Be visible as stores re-focus and re-charge
• Stake your position in the “new normal”
• Reach more stores – from coast to coast
• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options
Retailers want to see more of your new products. So, we’re making it easier for you and them.
Introducing our new Product Profile Package: a three-pronged way to reach retailers by combining print, video and podcast. You get all three!
PRINT: Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.
VIDEO: This is new for CNHR – video product reviews. You’ll get a 30 second review of your product with product image and voiceover. Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.
PODCAST: Also a new feature. Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes. Your company name, product name, a couple of lines, followed with your company contact information.
Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years. Three platforms for $699.00
Contact Candace Sicari for more information: email@example.com , 705-209-9280 Deadline for the Sept/Oct issue is July 31