Canada's business magazine for traditional natural health retailers

Steve Velthove is the founder of Inside U, a progressive natural health retailer in Woodstock and Norwich, ON. You can reach Steve at steve@insideu.ca.

The price of survival

Perhaps the most challenging aspect of running a retail operation in the wellness industry in Canada is working with suppliers who have inconsistent or unsustainable pricing strategies.

The result is that retailers are left between a rock and a hard place and have to be very adept when setting their retail price.  Just high enough to maintain margins, but low enough to retain credibility.   Due to market conditions, online sales, and industry consolidation, this balance is and will become increasingly difficult.

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