Canada's business magazine for traditional natural health retailers

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CHFA West Review

CHFA Expo West People of Excellence Awards 2011

Natural_Factors_Supplier_of_ExcellenceNatural Factors Nutritional Products Ltd. was a double winner: receiving the CHFA Supplier of Excellence Award and the CHFA Spotlight Award in the category of Innovation – Supplier




Vita_Health_Fresh_MarketsWinnipeg’s Vita Health Fresh Markets won the Brock Elliott Retailer of Excellence Award. From left, store managers Ryan Labonté and Rose Castro, vice-president Mathew Holtmann, president John Holtmann, general manager Brenda Comte, marketing manager Kendra Delichte, purchasing coordinator Ashley Chornopyski and marketing and communications coordinator Chandra Rempel



Ryan Litovitch of Vita Health Fresh Market was the winner of the Gordon Storie Memorial Bursary

Nicole Oakes of TallGrass was presented with the Jack Gahler Memorial Award For Excellence in Field Sales

Tammy Gomes of Prairie Naturals won the Jack Gahler Memorial Award For Excellence in Inside Sales

Deane Parkes presented Suzi Oberkirsch of Nature’s Fare Markets with the Preferred Nutrition Award for Excellence in Retail Sales



CHFA Expo West Report

CHFA, COTA reach agreement to work together

The Canadian Health Food Association (CHFA) and the Canada Organic Trade Association (COTA) boards of directors met on April 15 in Vancouver and formally adopted a new framework agreement on strategic partnering in support of Canada’s organic sector. The agreement represents the culmination of ongoing dialogue, joint activities, and board consultation, and is intended to enhance membership value and benefits as well as ensuring continued success for the growing organic industry.

COTA and CHFA are confident the framework agreement will enable the two organizations to continue to explore ways to collaborate and work collectively on projects and issues of common concern, that are of mutual importance to their memberships.

CHFA and COTA have identified the following areas for possible partnering and further discussion:

• organic retail issues and projects, including the Canadian Organic Retailing Practices (CORP) manual and roll-out, consumer research and statistics/polling,

• Organic Week and public education/lobby campaigns,

• CHFA trade show and related events/conferences,

• exchange and shared intelligence on technical issues relating to focus areas (e.g. organic standards, natural health products, etc.),

• public relations activities, and communications activities and materials.

As an example of early collaboration, COTA took the lead in organizing the highly successful organic bus tour in conjunction with CHFA’s annual Expo West conference and trade show. More than 50 participants toured four food production facilities, which included Ethical Bean, Left Coast Naturals, Nature’s Path, and Olympic Dairy. •

Video hypes natural health

Attendees of CHFA Expo West had the opportunity to preview the new Love Natural Health initiative. Launching in May 2011, Love Natural Health is a national consumer campaign aimed at enhancing knowledge about the size of the Canadian natural health industry and the benefits of taking natural health products as part of an active and healthy lifestyle. Homeopathic doctor Bryce Wylde, host of the popular television show Wylde On Health has signed on to be the official spokesperson of the campaign.

You can check out the promotional videos here: featuring Bryce Wylde along with other industry leaders such as Stewart Brown (Genuine Health), Caroline Farquhar (Renew Life), Deane Parkes (Preferred Nutrition), Bruce Cole (CNHR), Michele Sevier (Nutrition House) and Helen Sherrard (CHFA).

In May, the web site is being transformed into a social platform that encourages consumers to express their “love” and share real-life experiences with others on any specific retailer, brand or product in the natural health industry. The campaign will also support CHFA’s consumer initiative by linking to •


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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options


New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

Contact Candace Sicari for more information: , 705-209-9280     Deadline for the Sept/Oct issue is July 31

Community Board

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