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Good N' Natural - Steinbach, MB

Good N' Natural - Steinbach, MB

For father and daughter team Dennis and Leane Janz of Good N’ Natural in Steinbach Manitoba, it was time. “We were maxed out on our selling space, as our sales per square feet in our store were exceeding good retail practices.  So, we could not realistically anticipate growth beyond increases attributed to inflation,” says Dennis.

For father and daughter team Dennis and Leane Janz of Good N’ Natural in Steinbach Manitoba, it was time. “We were maxed out on our selling space, as our sales per square feet in our store were exceeding good retail practices.  So, we could not realistically anticipate growth beyond increases attributed to inflation,” says Dennis.

They agreed it was time to expand and renovate. Dennis and Leane added 400 square feet by taking out a wall but retaining some clinic offices that had housed a naturopathic doctor and weight loss program.  The clinic came into existence several years ago when Dennis and Leane took over a 1,000 sq. ft. space that became available next to their store space.  The clinic and the store had separate outside entrances but also had internal access by means of an adjoining door.  However, store customers were reluctant to go into the clinic and the clinic customers usually did not enter the store.

Dennis and Leane made the decision to knock down the dividing wall, but keep all the practitioner offices.  They closed off the external access to the clinic and removed the clinic’s cashier till.  The store shelving was then extended into the clinic space, with any specialized weight loss program products being re-located onto store shelving Today, all clinic patients and customers come through the store entrance giving the clinic practitioners greater exposure.  Dennis says this has also resulted in increased sales not only in the store but also for the naturopathic doctor due to more efficient space utilization and improved traffic flow in the store.

 “This has allowed us to increase our space for our food section and also provide 200 square feet space for our online business, GNNHealthyLiving,” says Dennis. “We were in a position of not being able to acquire more space in our building so the options were either re-locating to a different location – where we would have to sacrifice our current desirable high traffic easy access location – or renovating our existing space to gain an extra 400 square feet of retail selling space and improve the in-store traffic flow. It was a costly way to gain the extra space but, if you have high sales per square feet and growth momentum, the increase costs for the renovation are insignificant.”

This renovation isn’t the only thing new at the store.  Below, Pamela Thiessen, marketing and consumer education for Good N’ Natural, highlights some of the other initiatives the Good N’ Natural team have been working on this past year.

 In-store staff training program

 “We have decided to become more intentional in our staff education to increase the amount and quality of knowledge offered to customers.  We have completed our own customized in-store staff education manual for new staf­f members.”

Store information section 

 “We have created an all-encompassing ‘information section’ in-store, containing detailed brochures on 24 common health conditions, information on basic supplementation as well as helpful sheets on basic lifestyle and nutrition recommendations, tips and tricks for healthy living and our suggested ingredient shopping list complete with meal ideas.”

 Developing the store’s  Philosophy of Health

 “Our consumer education specialist has developed a holistic theory of health that encompasses the areas of diet, fitness, physical environment, cognition, relationships and spirituality.   Our Philosophy of Health has become the framework we use to direct our marketing activities and make business decisions.”

Work lunch Wednesday

“We have started a Work Lunch Wednesday program in-store.  Tami, our healthy chef and nutritionist, prepares an in-store meal for the entire staff using 100 per cent Good N’ Natural ingredients.”

Online web store “Our new website has several new/remodeled features that make it more user-friendly and attractive.”

In addition to the above, other new endeavours Good N’ Natural are working on pursuing include new customer welcome packages, recipe contests, culture building staff videos, pancake breakfast and beauty night in-store events, and the development of their kindness corner (random acts of kindness gifts). •

 
 

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