Canada's business magazine for traditional natural health retailers

1 minute reading time (249 words)

New Chapter introduces plant protein “unlocked”

new chapter proteinNew Chapter has something new on the horizon.

 Look for the upcoming release of New Chapter organic plant protein powders that are formulated with clinically studied digestive enzymes. Complete Organic Plant Protein+ powders are certified vegan and certified organic and Non-GMO Project Verified. The whole food plant protein is sourced from organic mung bean, brown rice and seeds, including chia, pumpkin and flax. To unlock protein for the body, Plant Protein+ includes clinically studied enzymes to aid protein digestion and increase amino acid absorption. New Chapter includes its signature blends of fruits and vegetables to bring beneficial plant nutrients to the mix. These protein blends are a full-spectrum alternative to isolated pea, soy or whey powders that do not contain digestive enzymes or supportive foods and herbs. 

Plant Protein+ is launching in two formulas that deliver 20 grams of clean protein per serving. Plant Protein+ Original fuels any lifestyle and is boosted with organic turmeric and 10 organic fruits, including tart cherry, acai and goji berry. Plant Protein+ Fuel & Replenish is made to power active lifestyles and workout recovery, and includes organic beet extract and coconut water powder. Both formulas are available in natural chocolate or vanilla flavours.   “We are so excited to be bringing these innovative, complete organic plant proteins to Canada,” says New Chapter Canada channel director Nadiya Raphael. “New Chapter prides itself on bringing unique, highly effective, consumer relevant products to the industry, and these formulations are no exception.”  Visit or contact your account 


CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

• Launch your new products

• Support your sales team

• Be visible as stores re-focus and re-charge

• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options


New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years.   Three platforms for $699.00

The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Phone: 800.663.6580