Raji Kalra has co-founded a new company called Peopletail. Its purpose is to make it easy for people to include their own links to e-commerce retailers in their articles, photos and videos - making their content into shoppable recommendations for other consumers to buy through. “The user-generated content from everyday people will help increase traffic to e-commerce stores of health food retailers,” explained Raji.
Peopletail (the name combines “people” and “retail”) rewards people for creating content for products they love. “In the natural health channel, people really listen to other people’s recommendation to learn about what products are good and what products work,” said Raji. “This will be a chance for people to get rewarded by sharing their product knowledge and experiences with others. This can be for products they love or believe in.”
Raji, who has been producing content for brands for nearly nine years, feels we are shifting into an era where brands won’t actually have to produce their own content as much in the future. “We envision a future where brands will be able to focus their efforts on rewarding people for their content, especially when certain content generates with retailers.” Peopletail – which will be in testing phase starting June 2018 – will be collaborating with leading brands, magazine publishers and retailers in the natural health industry. Raji is the former head of Alive Studios, a digital division he sold to Alive Publishing Group in 2014. For more information, please email email@example.com. •
News, Views and Happenings in the world of Canadian Natural Health.
Reach 10,000+ natural health store professionals via CNHR Magazine. CNHR is delivered by Canada Post six times per year to virtually every health food store across Canada. Retailers are your true sales force. So, get your product into more stores and get them selling for you.
Remember, your first sale is to the retailers. CNHR can get your message in front of them. Connect with the retailers who sell and recommend your product.
Display ads, Product Profiles, Trade Talk news in CNHR Magazine along with Facebook, CNHR web page,
podcasts, inserts, videos posted to our website, sending product samples to stores…we have the access to Canada’s natural health retailers. Put our many resources to work for your company and products today.
We are keeping the industry informed and updated through the magazine, the CNHR Website, our Facebook Page, the CNHR Podcast and our industry e-blasts. Ask me about all we can do to connect you to the industry and give you blanket coverage across Canada. Let me help put all of CNHR’s resources to work for you!