Raji Kalra has co-founded a new company called Peopletail. Its purpose is to make it easy for people to include their own links to e-commerce retailers in their articles, photos and videos - making their content into shoppable recommendations for other consumers to buy through. “The user-generated content from everyday people will help increase traffic to e-commerce stores of health food retailers,” explained Raji.
Peopletail (the name combines “people” and “retail”) rewards people for creating content for products they love. “In the natural health channel, people really listen to other people’s recommendation to learn about what products are good and what products work,” said Raji. “This will be a chance for people to get rewarded by sharing their product knowledge and experiences with others. This can be for products they love or believe in.”
Raji, who has been producing content for brands for nearly nine years, feels we are shifting into an era where brands won’t actually have to produce their own content as much in the future. “We envision a future where brands will be able to focus their efforts on rewarding people for their content, especially when certain content generates with retailers.” Peopletail – which will be in testing phase starting June 2018 – will be collaborating with leading brands, magazine publishers and retailers in the natural health industry. Raji is the former head of Alive Studios, a digital division he sold to Alive Publishing Group in 2014. For more information, please email email@example.com. •
News, Views and Happenings in the world of Canadian Natural Health.
• Launch your new products
• Support your sales team
• Be visible as stores re-focus and re-charge
• Stake your position in the “new normal”
• Reach more stores – from coast to coast
• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options
Retailers want to see more of your new products. So, we’re making it easier for you and them.
Introducing our new Product Profile Package: a three-pronged way to reach retailers by combining print, video and podcast. You get all three!
PRINT: Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.
VIDEO: This is new for CNHR – video product reviews. You’ll get a 30 second review of your product with product image and voiceover. Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.
PODCAST: Also a new feature. Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes. Your company name, product name, a couple of lines, followed with your company contact information.
Three-platform exposure for your new products, delivered by CNHR, the trusted source of industry information retailers have counted on for 24 years. Three platforms for $699.00
For more information please contact:
Ellen Wheeler, Director of Sales