Nutters Everyday Naturals in Red Deer, AB has a new, spacious home

“The smaller location didn’t allow for such a broad product mix,” says Brad Winsor, Nutters’ regional manager, retail operations. “Since the move, we were able to expand many sections and essentially serve our customers better.”

“The smaller location didn’t allow for such a broad product mix,” says Brad Winsor, Nutters’ regional manager, retail operations. “Since the move, we were able to expand many sections and essentially serve our customers better.”

Aside from being the largest, this store is unique from other Nutters locations in various ways.  It is one of only three with produce; it is the only store with a mezzanine for office space in the back room; there is access to a naturopath in store; and the vitamin area is the largest in the company and moves the most volume.  It also has a large draw with customers coming from outlying areas as well as from Red Deer.

With high ceilings, very colourful displays and large amounts of signage, the store is quite visually pleasing.  “It’s the only store with this layout and high ceilings, but merchandising is similar,” says Brad.   “It has one of our largest box food sections and the largest display of frozen and cooler goods.  Although we have online organic produce availability, the store is essentially a one-stop shop for all your health food and natural product needs.”

If Brad could pick only one favourite feature of this store, it would be the associates.  “We have a loyal team that works every day to improve our customer’s lives and strives to make the company better as well.  There’s so much backlash on the new millennial generation, but we find that our staff millennials are what drives our company forward. They are the future of our company and they understand our customers better than anyone.”

And while the future includes plans to grow, it will be through a conservative franchising plan.  “Although this large location has been successful, it has also been challenging to maintain,” says Brad.  “We believe that our customers in the future will be happy with a smaller store but better shopping experience. We feel that we can better serve the customer with a smaller store, with improved product mix and education, thereby elevating the experience for the customer.”