Canada's business magazine for traditional natural health retailers

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Organika's coming re-brand reflects evolving perspective

organika new logoAfter 27 years of pioneering good health, Organika is introducing a new re-brand initiative.   The new tagline and new purpose – “Your Natural Solution” – more thoughtfully and effectively combines Organika’s core focus on contributing natural solutions to you and your customer’s good health.  Organika will be launching this exciting re-brand initiative in 2018.  

Aaron Chin, Organika’s sales and marketing director, says the change is being made to make communication between retailers, their customers and Organika stronger. “The new initiative reflects the company’s evolving perspective, with a goal to serve and better inspire communities.” 

Organika was founded in 1990 by Tom Chin.  Today, he is joined on the company management team by his sons Aaron and Jordan.  Tom’s founding core mission was – and still is – to serve, inspire and contribute “to your good health.” Aaron says Organika’s new positioning line embodies Tom’s overarching philosophy and also becomes the company’s primary message to the public.     “More consumers are beginning to accept the traditional wisdom behind herbal and non-western remedies,” explained Aaron.  “This willingness to agree with these treatments is more pronounced than ever.  Yet, many individuals are getting more frustrated by western medicine’s narrow approach to treating diseases that in certain cases doesn’t seem to be working.  We believe there is a pent-up consumer need for traditional natural solutions to their health problems.” 

Along with this coming change, watch for Organika to continue to introduce new products and to increase its commitment to serving people in its community, says Aaron.  “Our next big promotion is bone broth protein powder.  An innovative ‘on the go’ product, bone broth protein powder is made using traditional methods to create a nutritious and ready to use whole food product that is high in collagen protein and potassium, and free of all antibiotics and hormones.  We are also continuing to do good local work with various partners through our OrganiKares initiative, which we will feature more prominently, as this is our philanthropic commitment that has always been a part of our culture.

“We are honoured to be a part of your and your customer’s health journey,” said Aaron.   “As we approach our 30th anniversary, we’ve grown in exciting and important ways. It became apparent to us that we needed to reflect on this progress, and this initiative ensures our father's original mission advances and grows, as we continue to help people heal naturally.” 

For more information on how you can partner on these exciting initiatives, contact your Organika sales professional today or email 


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