Canada's business magazine for traditional natural health retailers

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Sequel Naturals changes its company name to Vega

Sequel Naturals re-brands, company now known as Vega the same name as its best-selling line.

After careful consumer research, Team Vega noted that its internationally-recognized Vega brand has earned customers' trust as a leader in clean nutrition. By aligning the entire family of brands under the single Vega name, the company hopes to create more consistency within the brands, increase in-store brand recognition and make the entire line of products more easily-recognizable to consumers.

Sequel Naturals has changed its company name to Vega, the same name as its best-selling line.

After careful consumer research, Team Vega noted that its internationally-recognized Vega brand has earned customers' trust as a leader in clean nutrition. By aligning the entire family of brands under the single Vega name, the company hopes to create more consistency within the brands, increase in-store brand recognition and make the entire line of products more easily-recognizable to consumers.

"We're the proud parents of four great brands: Vega, SaviSeed, ChlorEssence and MacaSure," says company president Charles Chang. "We felt it was time to help our customers better understand that all of the brands they love come from the same company that is committed to their health through clean nutrition. This re-brand should offer the opportunity for clearer messaging and better communication."

To kick-off the re-brand, Vega has created a new logo along with an updated website, www.myvega.com. All new Vega products rolling out over the months ahead will feature the new packaging. The first new product hitting shelves will be Vega One, an all-in-one daily supplement line made from nutritious, plant-based ingredients and designed to take the guesswork out of choosing a daily supplement.

All of Vega's products will continue to remain a unique synergy of natural, clean and purposeful ingredients, available at health food stores.

Since 2001, Vega (formerly Sequel Naturals) has established itself as a leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier; vegan, professional Ironman tri-athlete and best-selling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. A sustainability-focused company, Vega provides purpose-driven products for people everywhere.

www.myvega.com.

 

CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Your customers have spoken.  The numbers are convincing: Canada’s natural health retailers turn to CNHR for your new products.  A survey conducted in June 2020 shows retailers read the ads and Product Profiles, and react to them.  They order products they’ve seen in CNHR.  They look for your new products in CNHR.  Reach your customers via CNHR by print, video and/or podcast.  Various opportunities available to fit any budget. 

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• Stake your position in the “new normal”

• Reach more stores – from coast to coast

• Introduce your company to new potential customers • Combine CNHR’s print, video and podcast options

 

New!  Product profile package

Retailers want to see more of your new products.  So, we’re making it easier for you and them. 

Introducing our new Product Profile Package:  a three-pronged way to reach retailers by combining print, video and podcast.  You get all three!

PRINT:  Claim a spot on CNHR’s Product Profile pages, mailed to health food stores coast to coast, and read by over 10,000 retail store buyers, owners, managers and staff.

VIDEO:  This is new for CNHR – video product reviews.  You’ll get a 30 second review of your product with product image and voiceover.  Five products per video, then e-blasted to CNHR’s database, to be shared among staff and with the store’s customers.   

PODCAST:  Also a new feature.  Your product will get a mention on the New Products portion of the popular CNHR News Podcast, hosted by CNHR editor Bruce Cole and Deane Parkes.   Your company name, product name, a couple of lines, followed with your company contact information.

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The Product Profile Package is FREE to all full or half page advertisers!

For more information please contact:

Ellen Wheeler, Director of Sales    
ellen.wheeler@alive.com
604-295-9126