Canada's business magazine for traditional natural health retailers

Richard Fenton joins Platinum Naturals

He's back!

Richard Fenton has joined Platinum Naturals as a key account manager responsible for natural health retailers with a national presence.

Richard has over 25 years of experience in the natural health industry and has held senior sales management roles with Renew Life, Preferred Nutrition and Natural Factors.

Richard will be working out of Platinum Naturals' Richmond Hill, ON head office.

You can reach Richard at:

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Platinum Naturals launches DECO line

Award-winning Canadian supplement manufacturer Platinum Naturals has introduced DECO, an innovative and natural line of premium Italian chocolate supplements which support the general health of adults, aid healthy development for children and target menopause symptoms.

Platinum Naturals is partnering with Canada's pioneer, female television host and trusted advisor, Dini Petty, to help educate consumers about the efficacy of supplements found in natural fats like chocolate and to share stories from across the country about family health.

Platinum Naturals has developed a proprietary technology that promotes the absorption of active ingredients through natural fats and oils. The suspension of active ingredients in fats such as chocolate (at only 35-36 calories per square), ensures they are more readily absorbed by cell walls. This technology is the foundation of the DECO line which includes an Adult Dark Chocolate multivitamin for minimizing the risk of developing health conditions associated with poor diet, a Children's Milk Chocolate multivitamin, formulated with hormone-free milk, for healthy growth and development and a Dark Chocolate Menopause Relief supplement.

For more information, please go to •

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New sales manager for Eden Foods

Eden Foods has appointed Christophe Dieudonné as its new Canadian national sales manager. Christophe brings 24 years of experience to this position, including 15 years in the Canadian natural foods and herbal supplements industry.
For the past 10 years, Christophe has served as regional sales manager of eastern Canada for Nature's Path Foods. He has also worked as a key account manager with Swiss Herbal Remedies.
"Christophe has relationships and expertise across many classes of trade," said Demian Potter, Eden's vice president of sales. "He is fully bilingual and has command of both of Canada's official languages. Everyone at Eden Foods is excited about moving forward and working with Christophe. We expect he can teach us a few things."
You can contact Christophe at •
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Nutter's recognizes long-term service

Nutter's Bulk and Natural Foods, based in Medicine Hat, AB, recently honoured some of its long-time franchisees and staff, including Ray and Linda Smith, Pat and John Florence and Don Chartrand. Presentations were made at the annual Nutter's conference in September. "Also, we would like to recognize Annette Bronsch, store manager in Canmore, AB and Susan Presetsky, store manager in Camrose, AB on the occasion of their 10th anniversary with Nutter's," said company president Donald Cranston. "Lynn Cranston and I would like to congratulate each franchise owner and Nutter's staff members for their respective years of dedicated and loyal service to Nutter's and their respective customers and wish each continued success." •

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CHFA East Award Winners


The CHFA Supplier of Excellence Award went to Purity Life Health Products.


Donna Bannister, Purity Life was the winner of the Jack Gahler Memorial Award, Inside Sales.

natural-factorsNatural Factors president Michael Hobson presents
the Jack Gahler Memorial Award Field Sales to
Thomas Leek, Corwin Distribution.


Deane Parkes, Preferred Nutrition accepts the CHFA Spotlight Award, Giving – Supplier.

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CHFA East Award Winners


Laura Tarte, Vita Health, Winnipeg  won the Gordon Storie Memorial Bursary.


      Nandita Narula of  Market Organics, Ottawa won the CHFA Excellence in Retail Sales Award.


Don and Claire Smith of Foodsmiths accepted the CHFA Spotlight Award, Giving – Retailer.

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Carlson Laboratories opens new manufacturing facility

Carlson Laboratories opened its new manufacturing facility in Arlington Heights, Illinois June 14, 2013. In order to expand its operations and to accommodate business growth, Carlson Laboratories moved to the new facility, which is almost double the size of its previous plant.
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Bioresource adds Ortis line

BioResource Inc. Sales & Marketing has announced a new association with Adrienne M Natural Health Products Inc. for the distribution of products from Ortis, a leading European herbal product manufacturer.
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St Francis introduces five new products

St Francis Herb Farm is planning to introduce five new products at CHFA East in October. New products include: Fémance Menopause (Vitex Combo) Vegicaps, Liquid Coconut Oil, Coconut Oil & Butter Ghee Cooking Spray, Oréganum Plus for Kids, and Oréganum Plus Gelcaps with Vitamin A.
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New branding for Vitality

As reported in the May-June issue of CNHR, one of Canada's oldest natural health companies has rebranded. Cheryl Grant from Vitality says the new branding reflects energy, confidence and simplicity to help customers select products. The branding was created with the busy retail shelves in mind to be fresh, and eye catching for merchandising in natural health stores.
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Vega has new recycled packaging

Vega has introduced a category first for the nutritional beverage and sport nutrition category: 100 per cent (excluding colorant) post-consumer recycled plastic tubs for the entire Vega One and Vega sport line. The new tubs contain 96 per cent recycled content which helps save landfill space and helps preserve the environment. This packaging change is part of Vega's ongoing commitment to provide sustainable products, packaging and practices that meet the needs and expectations of conscientious customers.
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Organika renames product

To meet Health Canada's regulations, Organika has re-named Organika's Organic Coconut Aminos. The new name is Organic Coconut Sauce.
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Vitamosts' Formula FLW now available direct to retailers

"For many years, Formula FLW was only available to retailers through third-party distributors," explained Brian Bylsma, Vitamost's vice-president and director of sales. "Someone once said to me that the best people to sell a product are the people who created it. So, that's what we're doing. We are proud and excited to be offering the original arterial cleansing and cardiovascular health product, formulated by our founder David W. Rowlands 30 years ago. Formula FLW continues to deliver remarkable results."

By selling direct, Vitamost can support retailers through prompt access and training, while providing access to additional condition specific educational material.

For more information and to read testimonials about Formula FLW, please go to or you can call


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Natural Factors launches four new products

The all-new ECHINAMIDE Quick-Blast liqui-gel softchews arrive just in time for winter. Your customers will love this soothing eucalyptus, peppermint and lemon in a base of honey and super-strength Echinamide to instantly soothe the throat and clear the sinuses in one quick blast.

Natural Factors new Green Coffee Bean will be a popular choice for your customers interested in healthy weight control.

Natural Factors Organic Oil of Oregano has been a top selling product for years. Natural Factors has just released the extremely potent, easy to use Organic Oil of Oregano in softgels.

Natural Factors new, easy to swallow RxOmega-3 Mini-Gels are high potency omega-3 EPA and DHA at half the size of other fish oil softgels. The clear enteric-coated softgels will prevent fishy repeat.

Also, the new Natural Factors website is coming soon. Estimated launch time is early October. You and your customers will enjoy improved navigation and increased education content on products and health conditions.

For more information, please contact your Natural Factors representative or visit

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ONFC acquires Black River Juice Company Limited

The Ontario Natural Food Co-op (ONFC), has purchased the assets of one of Canada's leading juice brands – Black River Juice Company.
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Canada's organic market worth $3.7 billion

A recent study of Canada's organic marketplace, launched by the Canadian Organic Trade Association (COTA) indicates Canada's organic market grew to $3.7 billion in 2012, with national sales of certified organic food and non-alcoholic beverages reaching $3 billion.
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Puresource opens new distribution centre

Puresource has opened a new 30,000 sq. ft. distribution facility on Annacis Island in Delta, British Columbia. With the addition of this new facility, Puresource will increase its overall capacity and help support our business growth in Western Canada.
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A Showcase of the Best our Industry has to Offer

Attend Canada’s largest trade show for natural health and organic products

Conference: October 3        Trade Show: October 5

Metro Toronto Convention Centre, North Building

Click for Details

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Willie Pelzer

Willie Pelzer, the founder of Sunny Crunch Foods Ltd. and former CHFA president, passed away on Friday, May 17 at the age of 79. Willie served as president of CHFA from 1969 to 1971, and again from 1991 to 1997.

A release from CHFA recalls Willie as a person "who worked tirelessly for our industry. Known to many as the saviour of CHFA in the '90s when our Association had come to a crossroads, Willie assumed the leadership role, donated office space and generously provided financing for the revitalization."

Willie was honoured in 1997 by becoming the first recipient of CHFA's prestigious Hall of Fame award.

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Contest will send two retailers to Peru for eight days

Preferred Nutrition is offering retailers an opportunity of a lifetime: a chance to win an eight-day trip to Peru. One lucky retailer will win this Peruvian trip of a lifetime for two (estimated value $10,000). The date of the trip will be August, 2014.

The winner will tour Lima, seeing everything from pre-Inca structures to the beautiful architecture, art and gardens of colonial Lima. Other stops include Cuzco and the Sacred Valley. The highlight of this fantastic adventure is Machu Picchu where you will enjoy a complete guided tour with time for photographs, exploring and enjoying the spectacular views. Machu Picchu is in the top 10 of every "must see" list.

To qualify for the draw, a retailer must purchase a minimum of $2,500 of Ultimate Maca products between April 1, 2013 and March 31, 2014. To obtain more ballots for the draw, talk to your account manager for bonus ballot opportunities. Ask your account managers for details and start qualifying now.

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

Get into the hands of 10,000+ retailers

Reach 10,000+ natural health store professionals via CNHR Magazine.  CNHR is delivered by Canada Post six times per year to virtually every health food store across Canada.  Retailers are your true sales force.  So, get your product into more stores and get them selling for you.  

Remember, your first sale is to the retailers.  CNHR can get your message in front of them. Connect with the retailers who sell and recommend your product.

Put CNHR’s many resources to work for you:Display ads, Product Profiles, Trade Talk news in CNHR Magazine along with Facebook, CNHR web page, podcasts, inserts, videos posted to our website, sending product samples to stores…we have the access to Canada’s natural health retailers.  Put our many resources to work for your company and products today.

Contact:  Katherine Stevens:   647/975-3370         Contact:  Candace Sicari:   705/209-9280

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