Canada's business magazine for traditional natural health retailers

CHFA Quebec 2015

CHFA Quebec 2015

After several years at another downtown Montreal location, CHFA Quebec is returning to the Palais des congrès in 2015.

With approximately 140 exhibiting companies, this will be the largest show that CHFA has held in Montreal.   The event, which only takes place every other year, is an excellent opportunity to source new products, meet with manufacturers and suppliers that you might not see otherwise and network with the industry.  In addition to the many show specials that exhibitors will have available, you can also take advantage of free education being held right on the show floor. The CHFA is also proud to host the CHFA Industry Achievement Awards & Dinner on February 6 which celebrates excellence in the natural health and organic products industry.

Complete details and information on registering can be found on the CHFA website, or by emailing

CHFA Winter Classic

CHFA is organizing the third annual Winter Classic, a hockey game between industry suppliers and retailers on Thursday, February 5 at 2:00 pm at the Bell Sports Complex in Brossard. We invite everyone to come out to watch the fun and then gather at the sports bar inside the complex for a reception following the game.  Shuttle bus service has been arranged  to and from the event from the Westin Hotel, located directly across from the Palais des congrès on St. Antoine. Check the CHFA website for complete details on this fun afternoon that marks the opening event for the CHFA Quebec weekend.  • 

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Friend of the Sea certification

Friend of the Sea certification

Renew Life has announced its Norwegian Gold Fish Oil line is now Friend of the Sea Certified. 

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National Nutrition wins award for retailing excellence

National Nutrition wins award for retailing excellence

CHFA East in Toronto proved to be a good weekend for Darren Firth (centre) and the entire team at National Nutrition in Orillia, ON.

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Two new books on collagen, magnesium from Preferred Nutrition

Two new books on collagen, magnesium from Preferred Nutrition

The first is called Collagen: Myths and Misconceptions, The Secret to Beautiful Skin, Strong Bones and More by Marita Schauch, BSc, ND.  Dr. Schauch explains that neither creams or procedures do anything to help your body generate both health-improving and beauty-supporting collagen.

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 NEW location

CHFA East: September 11-14, Metro Toronto Convention Centre,  South Building

Conference - September 11 & 12           Trade Show - September 13 & 14

This year marks an important milestone for CHFA East.  The show will be held in the South Building of the MTCC and will feature approximately 800 exhibits – the largest show to date for the CHFA. Be sure to visit the new Marketplace on the registration level where some of the show sponsors will welcome you with a delicious taster or small gift. Then make your way to the exhibit level where you can explore the expanded New Product Showcase area before entering the expansive exhibit hall.  And, to top it all off, there will be a living park set up right in the middle of the show where you can participate in fun activities or take a rest from all the walking and sampling. Be sure to check out details of this year’s event on Pages 17, 18 and 19 and check for further updates as we draw closer to show dates at  

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Carlson vitamin D3, daily score high in safety grading

Labdoor, an independent analysis service for consumers, has ranked Carlson Vitamin D3 1,000 IU in soft gels and Super 2 Daily in soft gels as the number one highest quality rated supplement in the vitamin D and multivitamin categories respectively. Labdoor supplies product safety grading to help consumers research, find and buy the best supplements.

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Enzymedica launching two new digestive formulas

Enzymedica has announced two new additions to its digestive formulas. Digest and Digest Basic will soon be available in Canada in combined enzyme-probiotic formulas.  Digest Basic + PROBIOTICS and Digest + PROBIOTICS will be launching at CHFA East and shipping to retailers late September.  

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Vitalah Oxylent debuting at CHFA East

Vitalah Oxylent debuting at CHFA East

Vitalah is bringing Oxylent – now available in Canada due to popular demand – to CHFA East for the first time this year. According to Lisa Lent, CEO and founder of Vitalah, “Vitalah premiered its product line during CHFA West in April and we will be attending CHFA East for the first time this September in Toronto. I was delighted to see how buyers responded in Vancouver, and look forward to premiering it to CHFA East buyers as well.”   Oxylent is available through Ecotrend.  For more information, visit or call 800/665-7065.

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Eden introduces Müesli whole grain cereal

Eden Foods has introduced Eden Müesli, a whole grain cereal made from organic rolled oats, rye, and spelt wheat that can be enjoyed cold or hot. Three organic dried fruits provide sweet, tangy flavour. Roasted, lightly salted organic pumpkin seeds and raw sunflower seeds lend richness and crunch. Eden Cinnamon Müesli includes organic cinnamon for added flavour. Low sodium, rich in magnesium. Provides lasting energy and complete protein.  

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Joy Of the Mountains new VCaps

Joy of the Mountains, The Oregano Company, is pleased to announce a new VCaps Plus vegetarian liquid capsule containing five full drops of Wild Mediterranean Oil of Oregano. The ingredients are certified organic, soy-free, gluten-free, and non-GMO. Each amber glass jar contains 90 servings so the whole family is protected this cold and flu season. Joy of the Mountains is a B.C. family business that has specialized in premium quality oregano oil since 2001.

In 2012, an independent UBC study showed that Joy of the Mountains was up to four times more effective than other brands against the H1N1 virus.  

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Natural Factors launches Whole Earth & Sea line

Natural Factors launches Whole Earth & Sea line

Natural Factors has introduced a new line of supplements.  Whole Earth & Sea offers the benefit of a whole growing season in one tablet.  All fresh, organic, non-GMO ingredients are grown and harvested at Factors Farms, then used in all of these new Whole Earth & Sea products.

The new products are:

• Women’s and Women’s 50+ Multivitamin & Mineral and Men’s and Men’s 50+ Multivitamin & Mineral.  These four formulas are specifically designed to meet the need of both young and mature men and women. 

• Organic Vegan Greens Protein Bar

• Bone Structure Multivitamin and Mineral.  Strengthens bones with active vitamin and mineral complexes for maximum absorption.

• Herring Gold 500mg and 1000 mg provides more omega-3 phospholipids than krill oil.  It is rich in DHA and EPA, as well as choline and astaxanthin, and is sustainably sourced from the roe of Norwegian spring-spawning herring.  •

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Community Natural named B Corp

  Community Natural Foods had reason for a double celebration recently: the Calgary-based retailer became B Corps certified and also won an award as one of the 50 Best Managed Companies.

   B Corporations are a new kind of company which uses the power of business to help solve social and environmental problems. As a B Corp, Community Natural Foods is committed to adhering to and continuously creating new business operations that benefit people, the community, and the planet.

   The Canada’s Best Managed Companies designation symbolizes Canadian corporate success: companies focused on their core vision, creating stakeholder value and excelling in the global economy.  Community Natural Foods won the award for outstanding business performance and innovative management.

   In addition to these two accomplishments, Community Naturals was also named winner of the Brock Elliott Memorial Award for Retailing Excellence by the CHFA at the recent CHFA West in Vancouver.

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Purity Life table top show

Purity Life is celebrating its 30th anniversary with a very special table top show right in its Acton, ON warehouse on June 12, 2014 from 10AM to 4PM. With 40 vendors represented and with retailers coming from across Canada, it is expected to be a memorable event. There will be lectures, entertainment and great deals being offered from vendors for those retailers that participate in the show.

   "It's not very often you get a chance to stop and celebrate what has been achieved with the growth and development of Purity Life," said Matthew James, Purity Life president and CEO. "From the humble days of when Purity was founded by David and Elyse Chapman to the success Purity has today, it is truly impressive.  Purity has never been more focused, effective and innovative in the last 30 years and this has been achieved by the great people that make up Purity Life as well as the business partners we work with, being both retailers, vendors and brokers.  We are truly blessed to work in such a business and an industry that can impact people's lives in such a positive way. We expect to have a great event celebrating 30 years of business with the trade show on June 12 and we look forward to welcoming retailer partners to our facility."

   For more information, please contact your Purity Life representative

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Retailer Janet Jacks Publishes Food Book

Retailer Janet Jacks Publishes Food Book

Janet Jacks, a well-known and successful retailer in southern Ontario, has written a book based on her life work and research.  Discover the Power of Food: The 10 Week Plan to Transform Your Life consolidates Janet’s 40 years of food experience and research, dozens of years of success, and the latest nutritional information into one life-changing book complete with practical tips and tools and over 100 healthy recipes to help get you started.

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Nature's Emporium celebrates 20th anniversary

Award-winning Nature's Emporium celebrates 20th anniversary with family, industry friends
by Ryan Dennis

Nothing's easy and nothing's hard... you just gotta do It!"  For an independent family business celebrating 20 years shared in good health, these iconic words – recollected by Nature's Emporium president Joe D'Addario at the company's 20th anniversary event in November – have become a warm touchstone to the roots of success.

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Harmony Whole Foods celebrates 35th anniversary

Harmony Whole Foods Market in Orangeville, ON celebrated its 35th year in business by throwing a week-long bash November 11-17 that included an organic chili cook-off, pancake breakfast, a traditional cake-cutting ceremony and live music.
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Stuart Hellis

Stuart Hellis was board member of both CHFA, HFN
Long-time industry retailer and leader Stuart Hellis died Nov. 13 at age 70. Stuart, who co-owned and operated the Health 4U group of stores in Spruce Grove, Stony Plain and other Alberta centres for 19 years, passed away at the Stony Plain Hospital.
Stuart was a very active participant in the natural health community. He served on the Canadian Health Food Association board of directors for nine years and was a founding board member of the Health First Network.
Stuart and Grace – his wife of 48 years – operated the Health 4U stores together. Along with Grace, he is survived by his daughter Roanna, three grandchildren and one great-grandchild.
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Renew Life captures Alive gold

Renew Life has announced its Ultimate Flora Ultra Potent has won a Gold Alive Award 2013 for best new supplement. Ultimate Flora Ultra Potent delivers 100 billion beneficial bacteria in each protected capsule. This specialized formulation is ideal for those on antibiotics or individuals requiring powerful immune or digestive support.
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Fairtrade Canada honours health food stores at awards

Fairtrade Canada honoured many proponents of fairtrade products at the annual Fairtrade Canada reception in Toronto October 3. And a few health food stores received awards for their efforts in promoting fairtrade products.
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Progressive VegEssential wins alive gold

Body Plus recently received the gold alive Award 2013 for Best New Product with VegEssential All In One. Body Plus extends "a big thank you" to all of their "amazing customers" for their support.
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News, Views and Happenings in the world of Canadian Natural Health.

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Coming Up in the Next Issue...

CHFA West :  February 22-25

Reach your key retail customers in CNHR’s Show Preview Issue.

An early show requires early messaging. Get your Spring sales message out early with an ad in CNHR. Reach the key retailers well before CHFA West. Here’s what your ad can do for you:

• share your spring promotional plan with all retailers

• help your sales team reach sales targets

• introduce your new products BEFORE the show

• tell retailers about your show specials early

• help open doors for your sales team

• create traffic at your booth

• solidify brand loyalty

• tell retailers about your new services, too!

• support all of your in-store, digital and consumer marketing efforts

Advertisers: FREE value-added features As an advertiser, you’ll be in one of our biggest issues of the year. (There will be loads of bonus circulation during CHFA West.) Along with your ad being viewed by more than 10,000 owners, managers, buyers, product recommenders and floor sales staff, you also get some great free editorial opportunities, including Trade Talk, Product Profiles and Pre-Show Buzz. Here are the details: Trade Talk is one of the highest read sections of CNHR and your vital link with retailers. Keep current and potential new customers updated on your new products, new staff, new website, new promotions, etc. Deadline for Trade Talk: November 7

We have lots of advertising options at many price points. Tell me what ad size you’re considering or what your budget is, and I will personally customize a proposal just for you. I’ll explain all of the value-added features CNHR has to offer your company!

Please contact:,,

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