Canada's business magazine for traditional natural health retailers

Healthyway prioritizes WOW!

healthywayWhen the Pakosz family was planning a new building to move their health food store to, they all had the same word at the top of their wish list: wow.

After years of continually outgrowing the space at a strip mall, the owners of Healthyway Natural Foods in Campbell River. B.C. – Donna and Will, and Will’s parents Kay and Bill – made up their minds to create something big enough for now and for the future, and they wanted it to be special.  “We aimed to create a ‘wow’ factor when customers walked through the door,” says Will.  “We wanted our merchandising and store layout to have an intelligent plan.”  

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Profit Holes

profit holesIt was serious business! My brothers and I were neck deep in it. We were digging to China when we were interrupted by the sound of our mother calling us for dinner.

Digging holes is something that boys do. As kids, we would dig holes for forts, holes for adventures, and holes in search of gold. At the age of three, my son dug a hole to trap bears.

In business however, when we dig holes – unless we are in the construction business – they are usually not good. I have dug myself some holes as a businessman over the years. The biggest hole that I dug was hundreds of thousands of dollars deep. These types of holes don’t happen overnight: they take lots of planning and many hours of making mistakes, and sometimes years to get out of.

Find your profit holes

The most common holes in business are profit holes. Profit holes are those costs that build up over time and eat away at the owner’s profits. According to the National Federation of Independent Business in the USA, 60 per cent of small businesses are either not profitable or are only marginally profitable. To be clear, the profit in a business is what is left over after paying all of your expenses. In a small business, there are many expenses: the cost of goods, labour, insurance, supplies, utilities, computer equipment, etc. The list is almost endless it seems. Unless we are careful operators of our business, we may find ourselves among the 60 per cent of businesses where the owners receive very little to speak of in terms of money at the end of the day.

One of my clients, we will call him Paul for the sake of this story, owned a health food store that he ran for several decades. As he was thinking of selling the business, he realized that new owners would probably like a business that was a little more profitable. Paul started examining his income and expense statement with a fine-tooth comb. He discovered several areas in which some of his costs had crept up over the year. In one case, he found that he had originally employed a cleaning company on a contract for a small job for $50 per week. Over time, they had gradually raised their prices to $100 per week. He consulted his employees concerning this job, and was told that they thought that they had time to do the contractor’s work as he was only spending 15 minutes a week in the building. Profit hole filled = $5,200!!!

Paul kept digging. One day he got a call from a service provider for debit machines. They told him that he would save $400 per month if he switched over. Paul didn’t switch, but he used that call to ask his current provider to match their rates. When they agreed, Paul saved an additional $4,800 being lost through a profit hole.

When Paul plugged these two profit holes, he saved himself $10,000 per year. For a small business owner, $10,000 a year can be very significant. Not only did Paul enjoy that money immediately, but he increased the value of his business at the same time. Potential buyers always want a profitable business!

When we are looking for ways to reduce our expenses and plug profit holes, we need to look through each and every area of the business.   We must ask ourselves how we can reduce our costs in this area. In my book Profit Yourself Healthy, I identified 107 different ways that small business owners can reduce their expenses. These include reducing costs in areas such as labour, energy, consulting fees, insurance, travel expenses, maintenance, and more. Sometimes we can eliminate an expense.   Often times by putting the product or service out for tender again, we can lower our costs. The trick is to look at the largest expense areas first, and figure out ways that we can create efficiencies.

The longer we have been in business, the more profit holes we can find. Like Paul, we let little expenses build up over time and the result is an erosion of our profits. It’s easy to dig holes but sometimes it’s much easier to fill them.

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Hiring for success

hiring for successJames Morrell has over 25 years experience in natural foods retail management. Over those years he’s done a lot of hiring. I’ve written about hiring in this column before, but for a fresh perspective, I turned to James, now a consultant in fresh category management.

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Alain Roy joining CNHR as business columnist

alain royCNHR is welcoming back one of its original (and most popular) business writers, Alain Roy. Alain brings a great deal of industry experience, having worked in all facets of our industry over the years, including retail, distribution, manufacturing and consulting. Currently, he is president of Veeva and Natural Business Partners.

Alain will be focusing his efforts into a series of continuing articles on the benefits of strong partnerships between retailers and suppliers. He will be asking industry leaders to share their greatest partnership success stories. “During my career, I have seen and been part of different partnership attitudes. Like personal relationships, working in true partnership means understanding each other’s needs. This new series will focus on understanding the needs of vendors and retailers alike, so we can all continue thriving.” Alain’s first article will appear in the September-October issue.     Welcome back, Alain!

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New company aims to help retailers and suppliers with e-commerce sales

raji kalraRaji Kalra has co-founded a new company called Peopletail. Its purpose is to make it easy for people to include their own links to e-commerce retailers in their articles, photos and videos - making their content into shoppable recommendations for other consumers to buy through. “The user-generated content from everyday people will help increase traffic to e-commerce stores of health food retailers,” explained Raji.

Peopletail (the name combines “people” and “retail”) rewards people for creating content for products they love. “In the natural health channel, people really listen to other people’s recommendation to learn about what products are good and what products work,” said Raji. “This will be a chance for people to get rewarded by sharing their product knowledge and experiences with others. This can be for products they love or believe in.”

Raji, who has been producing content for brands for nearly nine years, feels we are shifting into an era where brands won’t actually have to produce their own content as much in the future.   “We envision a future where brands will be able to focus their efforts on rewarding people for their content, especially when certain content generates with retailers.” Peopletail – which will be in testing phase starting June 2018 – will be collaborating with leading brands, magazine publishers and retailers in the natural health industry. Raji is the former head of Alive Studios, a digital division he sold to Alive Publishing Group in 2014. For more information, please email raji@peopletail.com.

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Saying goodbye to retail

don claire smithAfter an impressive 41 years in natural health retail, Don Smith and his wife Claire are moving on. They have sold their 6,500 sq. foot store - Foodsmiths - in Perth ON and are putting their retailing days behind them.

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Thoughtfully formulated products

mrs meyers cleaning productsMrs. Meyer's® Clean Day makes thoughtfully formulated household products that are powerful and a pleasure to use. Try relaxing Lavender, crisp Basil, or energizing Lemon Verbena to provide an aromatherapeutic experience while you clean. All products are ECOLOGO and Leaping Bunny certified. Now available in Canada!   mrsmeyers.ca

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Chicken bone broth

orgaika bone brothTraditionally made, this is a pure, easy to mix, “on the go" Bone Broth Protein Powder that’s as nutritious as ever. High in collagen, calcium and potassium and free of all antibiotics and added hormones, this cage-free chicken bone broth is simmered to ensure the maximum amount of nutrients.     organika.ca

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Probiotics specifically designed for women

genuine health womens probioticsAdvanced Gut Health Probiotic women’s daily – promotes women’s health. Advanced Gut Health Probiotic Women’s UTI – help prevent urinary tract infections. 15 strains in a balanced formula. Unique plastic-free delayed-release capsule for targeted delivery. Clean and toxin-free. Guaranteed 50 billion live bacteria.       www.genuinehealth.com

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Help maintain blood sugar metabolism

bell lifestyle productBell Lifestyle’s Blood Sugar Metabolism is a GMO-free and allergen-free product that helps balance blood glucose levels and support healthy glucose metabolism. It’s a natural way to supplement your weight management plan along with an active lifestyle. Discover more natural products to support your health goals at belllifestyleproducts.ca

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Honeybee products for health and healing

natural immix bee pollen 1Apitherapy is the medicinal use of honeybee products for health and healing. Canadian owned and operated, Natural Immix is thrilled to introduce their BEE Line of products including; Bee Propolis Spray, Bee Propolis + Echinacea Spray, Bee Pollen Complex, Green Bee Propolis and Royal Jelly. For more information on new products, check us out at www.naturalimmix.com or to order, contact us at 855/314-3411 or email orderdesk@hubdc.ca

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Medicine cabinet must-have

emuaid first aid ointment 1EMUAID® First Aid Ointment is a modern homeopathic medicine. Available in regular and maximum strength formulations, EMUAID® is made from the highest quality, natural, medical-grade ingredients available without a prescription. Our proprietary formula combines Argentum Metallicum, organic Tea Tree Oil, probiotic Bacillus Ferment and amino acid L-Lysine HCl in a base of over 60% refined Emu oil that’s ethically sourced. Making these natural first aid ointments the safest, most effective on the market for OVER 100 difficult-to-treat and resistant skin conditions.         www.emuaid.com

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Relief for occasional nervous tension and anxiety

vitanica gaba easeGABA Ease - Fast-acting ingredients relieve occasional nervous tension and anxiety.  Contains a therapeutic dose of GABA withl-Theanine and calming botanicals: passionflower, skullcap and hops. Use GABA Ease before the traffic commute, to help ease travel anxiety and hormonal irritability. Can be used as needed or ongoing as desired.

For a complete product list and pricing for Vitanica products available in Canada, visit ecotrend.ca   For detailed product information visit vitanica.com

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Natural product advisor course

alive health advisorThe Natural Product Advisor course is designed to help you become more knowledgeable about the natural health industry in Canada. You will have a strong understanding of product sales and regulations to specific topics and health concerns that shoppers often ask about.              Email studentservices@aliveacademy.com

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ZEN sports spray

martin and pleasance sports sprayaNow available - ZEN Sports Spray. Formulated for use before and after sporting activities as needed. Contains arnica for relief of minor injuries, bruises and muscle aches. Addition of Chinese herbs helps promote blood circulation and relieve inflammation and swelling. www.martinandpleasance.ca

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Gut health supplement

msprebiotic gut healthMSPrebiotic is a Manitoba-made, shelf-stable, clinically evaluated natural health supplement that strengthens the gut microbiome to improve digestive function and increase energy for the body. For more information, visit us at  www.MSPrebiotic.ca

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Support for several body systems

vitanica rhodiolaRhodiola is a versatile herb supporting several body systems, especially endocrine and central nervous system and cognitive functions. Vitanica’s Rhodiola includes the standardized extract of Rhodiola rosea root, the most researched species, plus the whole root of the same species, offering a synergistic blend of the compounds in this tonic herb. For a complete product list and pricing for Vitanica products available in Canada, visit ecotrend.ca   For detailed product information visit vitanica.com

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The Great Vine, Huntsville, ON

the great vine health storeCome the warmer weather – late spring until Thanksgiving – Huntsville, Ontario is a pretty happening place.  Come the warmer weather – late spring until Thanksgiving – Huntsville, Ontario is a pretty happening place.

Located slightly more than 200 kilometres north of Toronto, it is situated in the municipality of Muskoka, a district that boasts over 1,600 lakes.  The district has a legitimate claim as Canada’s most popular summer vacation haven, when the population more than doubles.

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Antioxidant action of Wasabi

wasabi natural immexExperience the double action antioxidant benefits of Wasabi! Unlike other antioxidants (Vitamin C), Wasabi combines both a direct and indirect antioxidant benefit, providing extended antioxidant support. Health Canada’s only 100% certified Wasabi Capsules are available through the HUB DC. For more information, please visit www.yourwasabi.com  Contact us at 855/314-3411 or orderdesk@hubdc.ca

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Homeopathic line for pets

homeocan homeovetHomeocan launches HomeoVet, a new vet line of fourteen remedies pharmaceuticaly formulated. This HomeoVet line takes care of any health concerns of our furry friends, such as RescueVet. RescueVet helps maintain general physical and emotional balance.

homeocan.ca

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News, Views and Happenings in the world of Canadian Natural Health.

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Coming Up in the Next Issue...

CHFA East show issue

CHFA EAST is the biggest industry event of the year: it’s important you are as “high profile” as possible. Tell retailers that you’ll be at the show, what you’ll be showing and where you’ll be on the show floor. Get your sales message out before the show. Pre-sell retailers before they get to the show. Each issue of CNHR is read by over 10,000 retail professionals, plus the bonus readers at the show.

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