Canada's business magazine for traditional natural health retailers

Thoughtfully formulated products

mrs meyers cleaning productsMrs. Meyer's® Clean Day makes thoughtfully formulated household products that are powerful and a pleasure to use. Try relaxing Lavender, crisp Basil, or energizing Lemon Verbena to provide an aromatherapeutic experience while you clean. All products are ECOLOGO and Leaping Bunny certified. Now available in Canada!   mrsmeyers.ca

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Chicken bone broth

orgaika bone brothTraditionally made, this is a pure, easy to mix, “on the go" Bone Broth Protein Powder that’s as nutritious as ever. High in collagen, calcium and potassium and free of all antibiotics and added hormones, this cage-free chicken bone broth is simmered to ensure the maximum amount of nutrients.     organika.ca

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Probiotics specifically designed for women

genuine health womens probioticsAdvanced Gut Health Probiotic women’s daily – promotes women’s health. Advanced Gut Health Probiotic Women’s UTI – help prevent urinary tract infections. 15 strains in a balanced formula. Unique plastic-free delayed-release capsule for targeted delivery. Clean and toxin-free. Guaranteed 50 billion live bacteria.       www.genuinehealth.com

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Help maintain blood sugar metabolism

bell lifestyle productBell Lifestyle’s Blood Sugar Metabolism is a GMO-free and allergen-free product that helps balance blood glucose levels and support healthy glucose metabolism. It’s a natural way to supplement your weight management plan along with an active lifestyle. Discover more natural products to support your health goals at belllifestyleproducts.ca

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Honeybee products for health and healing

natural immix bee pollen 1Apitherapy is the medicinal use of honeybee products for health and healing. Canadian owned and operated, Natural Immix is thrilled to introduce their BEE Line of products including; Bee Propolis Spray, Bee Propolis + Echinacea Spray, Bee Pollen Complex, Green Bee Propolis and Royal Jelly. For more information on new products, check us out at www.naturalimmix.com or to order, contact us at 855/314-3411 or email orderdesk@hubdc.ca

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Medicine cabinet must-have

emuaid first aid ointment 1EMUAID® First Aid Ointment is a modern homeopathic medicine. Available in regular and maximum strength formulations, EMUAID® is made from the highest quality, natural, medical-grade ingredients available without a prescription. Our proprietary formula combines Argentum Metallicum, organic Tea Tree Oil, probiotic Bacillus Ferment and amino acid L-Lysine HCl in a base of over 60% refined Emu oil that’s ethically sourced. Making these natural first aid ointments the safest, most effective on the market for OVER 100 difficult-to-treat and resistant skin conditions.         www.emuaid.com

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Relief for occasional nervous tension and anxiety

vitanica gaba easeGABA Ease - Fast-acting ingredients relieve occasional nervous tension and anxiety.  Contains a therapeutic dose of GABA withl-Theanine and calming botanicals: passionflower, skullcap and hops. Use GABA Ease before the traffic commute, to help ease travel anxiety and hormonal irritability. Can be used as needed or ongoing as desired.

For a complete product list and pricing for Vitanica products available in Canada, visit ecotrend.ca   For detailed product information visit vitanica.com

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Natural product advisor course

alive health advisorThe Natural Product Advisor course is designed to help you become more knowledgeable about the natural health industry in Canada. You will have a strong understanding of product sales and regulations to specific topics and health concerns that shoppers often ask about.              Email studentservices@aliveacademy.com

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ZEN sports spray

martin and pleasance sports sprayaNow available - ZEN Sports Spray. Formulated for use before and after sporting activities as needed. Contains arnica for relief of minor injuries, bruises and muscle aches. Addition of Chinese herbs helps promote blood circulation and relieve inflammation and swelling. www.martinandpleasance.ca

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Gut health supplement

msprebiotic gut healthMSPrebiotic is a Manitoba-made, shelf-stable, clinically evaluated natural health supplement that strengthens the gut microbiome to improve digestive function and increase energy for the body. For more information, visit us at  www.MSPrebiotic.ca

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Support for several body systems

vitanica rhodiolaRhodiola is a versatile herb supporting several body systems, especially endocrine and central nervous system and cognitive functions. Vitanica’s Rhodiola includes the standardized extract of Rhodiola rosea root, the most researched species, plus the whole root of the same species, offering a synergistic blend of the compounds in this tonic herb. For a complete product list and pricing for Vitanica products available in Canada, visit ecotrend.ca   For detailed product information visit vitanica.com

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The Great Vine, Huntsville, ON

the great vine health storeCome the warmer weather – late spring until Thanksgiving – Huntsville, Ontario is a pretty happening place.  Come the warmer weather – late spring until Thanksgiving – Huntsville, Ontario is a pretty happening place.

Located slightly more than 200 kilometres north of Toronto, it is situated in the municipality of Muskoka, a district that boasts over 1,600 lakes.  The district has a legitimate claim as Canada’s most popular summer vacation haven, when the population more than doubles.

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Antioxidant action of Wasabi

wasabi natural immexExperience the double action antioxidant benefits of Wasabi! Unlike other antioxidants (Vitamin C), Wasabi combines both a direct and indirect antioxidant benefit, providing extended antioxidant support. Health Canada’s only 100% certified Wasabi Capsules are available through the HUB DC. For more information, please visit www.yourwasabi.com  Contact us at 855/314-3411 or orderdesk@hubdc.ca

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Homeopathic line for pets

homeocan homeovetHomeocan launches HomeoVet, a new vet line of fourteen remedies pharmaceuticaly formulated. This HomeoVet line takes care of any health concerns of our furry friends, such as RescueVet. RescueVet helps maintain general physical and emotional balance.

homeocan.ca

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Strengthen and restore adrenal glands

adrenal gland martin and pleasanceDo you have customers who are feeling fatigued, exhausted, anxious, run down and are struggling to sleep and easily becoming ill? They may be suffering adrenal fatigue, due to a long period of emotional stress. Help them to strengthen and restore their adrenal glands in just one 6-week course with Harmony Restore.

Martinandpleasance.ca info@orionsam.com

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Blue light protection

prairie naturals blue lightHow does OcuBlue protect against blue light? Healthy eyes have their own protective layer of pigment-saturated cells called the retinal pigment epithelium. These pigmented cells are naturally rich in lutein, zeaxanthin, and other carotenoids provided by an antioxidant-rich diet. Recent scientific research shows that daily supplementation with the specific antioxidant phyto-nutrients used to formulate OcuBlue prevents and mitigates the damaging effects of blue light.     www.prairienaturals.ca

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Women’s iron product

carlson womens ironCarlson has introduced a new product for women. Women’s Iron Restore provides 28mg of iron to promote healthy blood production, B complex vitamins to support red blood cell formation, and vitamin C and copper for optimal iron absorption.  

carlsonlabs.com

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The problem no one wants to talk about

employee theftA client, who I’ll call Mary, is the owner of a small natural foods store. A new bookkeeper had been on the job for several months before Mary studied the bank records and realized $15,000 had disappeared. Mary confronted the bookkeeper, who sobbed that she'd "borrowed" the money to pay her mortgage. Mary was touched by this story. She intended to fire the bookkeeper, but should she report the theft to the police? She was concerned about ruining the bookkeeper’s employability in their small town.

Charges pressed

Eventually Mary decided to press charges, which were reported in the local paper. At that point, two former employers of the bookkeeper called Mary to apologize for withholding information when she’d called them for references. Apparently this employee had stolen from them too, and told the same compelling story. Also Mary got a call from the bookkeeper's new employer who read the newspaper, checked his bank records, and sure enough, she’d already stolen from him.

In the end, in a court-ordered settlement, the bookkeeper agreed to pay restitution, and eventually did pay back most of what she’d stolen.

This story made me wonder how many small businesses with kind-hearted owners are vulnerable to employee theft because they just can't believe it's possible.

According to the Retail Council of Canada, employees steal an average of $2,500 in cash or goods from their employer before they're caught. On average, customers steal about $175. In addition, the Council estimates 566,000 undetected employee thefts occur across Canada annually.

For insight, I turned to Mike Feiner, loss prevention specialist and my colleague in CDS Consulting Co-op.

In Feiner’s experience, even employers that provide good wages and benefits, opportunities for advancement and great co-workers can still be subject to theft. “People can operate with a split consciousness and find ways to rationalize what they know is wrong. “Address the opportunity first,” he advises. “The motives we can’t control.”

If you’re thinking, “I don’t want to live in fear and suspicion of my staff,” Feiner’s advice may counter that impression. He recommends regular individual check-ins. “Get to know who they are, what’s happening in their lives, any signs of stress. You might find creative ways to help them such as changes in schedule or getting financial counselling.” You are sending the message that you care, but also the message that you’re paying attention to what’s going on in the store.

Focus on your policies and procedures to make sure they are clear and well understood. For example, an overly complicated staff discount system can be open to misinterpretation and abuse. If there are no portion controls, employees could be tempted to put more ingredients in a sandwich made for a friend than for other customers.

Check more thoroughly

Have someone besides the cashier check the cash in the till at closeout. Regularly check your POS reports for line items showing an extraordinary number of voids. If you find them, start paying attention to what’s happening at that till.

Even check the dumpster from time to time. Feiner says, “Hiding stolen goods behind or in the dumpster in a trash bag is one of the most common forms of theft.”

If you don’t do your own books, reconcile the books with the bank statements yourself instead of leaving it to your bookkeeper. Talk to your bank about safeguards such as an alert when deposits seem unusually low.

Would your employees steal from you? Hopefully not. But stay aware. As Feiner says, “If you’re not looking for employee theft, you’re not going to see it, but it’s often right in front of your face.”

To contact Feiner about loss prevention strategies, please go to:

http://www.cdsconsulting.coop/consultants/paul-feiner

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Fail to win

fail to winFailure is the quickest way to success. The faster you fail and learn from your failures, the faster you will determine a way to succeed.

Thomas Edison is a classic example. When he was asked if he was discouraged after attempting thousands of times to invent the light bulb, he replied “No, I am thousands of times closer to making it work.” Passion with persistence overcomes the fear of failure.

A recent study made to fail.  There were three groups

 

1. Business people

2 .Engineers

3. Kindergarteners

Each group was given spaghetti, marshmallows and duct tape. The objective was to build the highest structure to hold marshmallows.

They had 15 minutes to discuss among each other and 18 minutes to build. The kids won. The engineers came in at a close second and the business folks came in at a distant last.

Why did kids win over educated, experienced adults? Kids started immediately putting it together, failing over and over, until they got it. The engineers took some time to discuss but then started failing. Meanwhile, the business folks sat around discussing it so by the time they started, it was too late to learn from their mistakes, leaving them far behind.

So perhaps instead of sitting around ad infinitum in a “bored” room with the management teams discussing the annual sales plans, strategic initiatives, sales marketing objectives, competitor’s activities, budgeting proposals, and appeasing the bean counters so no one looks bad - Just Do It!!!

Listen up!

The ability to listen has been proven to build trust, lower sales resistance, build self-esteem and heal. A feeling of trust is the key to long-term customer engagement. But how do you listen? When a customer is speaking, make sure the spotlight is on them, not you.

Questions combined with active listening increases sales and customer retention. Ask questions to clarify the need of the customer. For example: “Do you want a therapeutic or preventative strength natural medicine? Have you been on a cleanse before? Have you used XYZ? Are you on medication?”

These types of questions help you quickly identify an effective choice so the customer is satisfied with results. It also gets the customer speaking, which allows you to listen attentively, creating an energy of trust and respect. With mindful practice to listen better, you will notice positive results in your personal relationships, and in your overall wellbeing.

I understand in today’s high-traffic stores, engaging customers is becoming less and less possible. Yet it is the foundation of our industry – to share the unique benefits of the products we sell.

Look how difficult it is to keep up with all the new products on the market with a wide variety of ingredients from all over the globe. Is it organic, free trade, non-GMO, ethical, gluten-free, grass fed, vegan, paleo, local, etc….

The “interNUT” is full of nonsense on natural heath products which as you know brings in customers with all sorts of ‘ideas’ about natural health. Some sound whacky and some are intentionally created to deceive.

Most stores have well-trained staff with accredited nutritional expertise to help guide the consumer to make a good choice within the ever expanding natural lifestyle movement. Yet sharing knowledge is not the best way to build trust.

The words you use during a conversation with the customer have little effect on building trust or engagement. Some studies suggest only a seven per cent effect.   Your tone of voice and body language speak far louder than words of nutritional advice in building long-term customer relationships.

In Whatever Arises Love That by Matt Kahn, he has these loving words on listening: “When human interactions become a way of practicing self-acceptance by treating others with more patience, kindness, and respect, a constant need to be heard drifts into listening as an act of love”.

I believe the business that listens best will become the trusted voice of natural health in the local buying community.

   Happy sales!

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WomenSense announces spring 2018 campaign in support of Canadian Women’s Foundation

assured naturalsSince 1991, the Canadian Women’s Foundation (CWF) has funded programs that work to change the lives of women and girls in more than 1,500 communities across Canada. The CWF is one of the ten largest women’s foundations in the world.

This year in particular, women and girls are raising their voices against abuse and for fair and equal treatment.

In its seventh year supporting the CWF, WomenSense – along with Assured Natural Distribution – has announced its spring 2018 campaign. The funds raised through this campaign contribute to ground-breaking programs and services for women and girls in your local areas, creating safer families, stronger communitie, and a more prosperous society for all. When retailers participate in the spring campaign by recommending WomenSense products throughout the year, you are helping to empower women and girls to move out of violence, out of poverty and into confidence and leadership.

Ask your account manager how you can be involved. Assured Natural Distribution thanks retailers for their continued support of its commitment to the CWF. 888/826-9625

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

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