Canada's business magazine for traditional natural health retailers

Book for business owners

profit yourself healthyCNHR columnist and business coach Dave Fuller has written a book called Profit Yourself Healthy. The book has been designed to help business owners and managers, increase sales and profits, deal with cash flow issues, develop strategies for future expansions,  manage people issues, implement systems, reduce cost overruns, and plan for exit and succession.  For more info, visit unstuckstrategies.com.

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Boost your immune system

enerex black oreganoEnerex Black Oregano is a unique product that  combines two potent remedies of oil of oregano and Black seed oil. Black seed’s unique active ingredients (crystalline nigellone and thymoquinone) complement the wild Mediterranean oregano oil’s carvacol and thymol to provide a high potency blend that also includes vitamins A and D to effectively boost your immune system. www.enerex.ca 
Tel:  604/474-2000, 888/411-1988
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Thermogenic Complex

sisu thermoslim
Keep your customer’s New Year’s resolutions on track with Sisu ThermoSlim Thermogenic Complex. This unique formula combines Svetol brand green coffee bean and chromium picolinate with a selection of supporting ingredients for a broad-spectrum approach to help regulate blood sugar levels, enhance metabolism, and reduce body fat. No stimulant effects, jitters, or other side effects associated with high caffeine intake.  For more information, call 800/663-4163 or visit sisu.com

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Liquid blend for urinary tract infections

flora cranesenceFlora is excited to offer an alternative to pills for treating urinary tract infections. CranEssence is the newest product to be launched under Flora’s ‘essence’ line of liquid herbal blends. Containing cranberry fruit, juniper berry, uva-ursi, parsley seed, calendula, heather, knotgrass, rupturewort and yarrow, CranEssence is traditionally used in herbal medicine as a urinary antiseptic to help relieve urinary tract infections. For more information, speak to your Flora account manager, or call 
888/436-6697, or visit florahealth.com
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Mixing marketing with interior design

Mixing marketing with interior design

Walking into a Whole Foods or a Loblaw’s is exciting for most people for so many reasons: the food smells simply incredible, the atmosphere is electric with the chatter of happy shoppers and the ring of the registers is almost soothing. These aren’t just circumstance - they are planned. Just like the floor you walk on and the perfectly lit product you race to.

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The price of survival

Perhaps the most challenging aspect of running a retail operation in the wellness industry in Canada is working with suppliers who have inconsistent or unsustainable pricing strategies.

The result is that retailers are left between a rock and a hard place and have to be very adept when setting their retail price.  Just high enough to maintain margins, but low enough to retain credibility.   Due to market conditions, online sales, and industry consolidation, this balance is and will become increasingly difficult.

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Building a sales system

Building a sales system

One of the keys to a business’s success, and a factor that needs to be paramount in the success of many small businesses, is the ability to relate to customers and sell his products and services.  While selling seems to come natural to a few people, to most of us entrepreneurs, it takes work and we need to understand that there is a science to it.  Below are the steps to being successful in selling.

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The Recommender

Perhaps the most important role in natural retailing is the role of the recommender... the person who helps choose which product will bring the greatest benefit and value to the end user, the consumer.

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Creating accountability

A manager of an independent natural food store, when her store was smaller, met individually with her department managers every week to talk about how things were going in the department. If this GM noted any performance issues in the department, she would bring them up in this meeting. She would ask if the manager wanted any help in strategizing how to address the issues. Sometimes they would go over “talking points” for the manager to use in a conversation with an employee.

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Guelph Organic Conference January 26-29

Guelph Organic Conference January 26-29

If you are looking for a boost of energy and enthusiasm, don’t forget the Guelph Organic Conference is coming January 26-29 to the University of Guelph. 

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CHFA Quebec February 10,11

CHFA Quebec February 10,11

CHFA Quebec is returning to the Palais des congrès de Montréal on February 10 & 11.  With just over 130 exhibitors, this event delivers a unique opportunity for local retailers to meet with manufacturers and distributors from across Canada. 

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The Health Whisperer

The Health Whisperer

If you happen to be in Saskatoon and are hoping to see Lovie Wesolowski, there are two places you are likely to find her.  The most obvious spot is her store of 40 years, Nature’s Health Centre.  It’s where she has helped countless people regain and maintain good health.  It is also where she has helped launch the careers of many elite athletes.

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Good Health Mart in Collingwood, ON celebrates 10th anniversary

Good Health Mart in Collingwood, ON celebrates 10th anniversary

Celebrating 10 years with a new look and a committment to the AQN vision

Suzie and John  Wensley of the Good Health Mart in Collingwood, ON celebrated the 10th anniversary as owners of the store with what they described as “the best customer appreciation day ever.”

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Good N' Natural - Steinbach, MB

Good N' Natural - Steinbach, MB

For father and daughter team Dennis and Leane Janz of Good N’ Natural in Steinbach Manitoba, it was time. “We were maxed out on our selling space, as our sales per square feet in our store were exceeding good retail practices.  So, we could not realistically anticipate growth beyond increases attributed to inflation,” says Dennis.

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AQN: Practical help for Canada's health food stores

Assured Quality Natural (AQN) is officially up and running.  AQN is an extensive marketing initiative and it has one goal only: to help independent natural health food stores remain strong and vibrant in their communities.  
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Capital budgeting without the headaches

For entrepreneurs without a strong financial background, the job of capital budgeting can seem overwhelming.  Capital budgeting – essentially the process of deciding how to invest excess cash within a company on items that are not regular “operational” items – covers a wide range of activities, and can include everything from purchasing a new piece of equipment to making a substantial investment in capital assets for a new location. 

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The Core Shopper

I believe the core shoppers of health food stores amount to about 15 per cent of Canadians.  The core shoppers are fully engaged with the natural health food store lifestyle.

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The Peanut Mill turned 40 this year

The Peanut Mill turned 40 this year

When Jason Sebeslav took ownership of The Peanut Mill Natural Foods Market from his mother Antje Wirth in 2009, things were already in good shape.   Established in 1976 by Antje, the St. Catharines, ON store was one of the longest serving and most successful in the Niagara region. 

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Industry needs to come together to oppose Health Canada’s proposal to regulate NHPs as drugs

 

nhps are not drugsThe following is a letter from CHFA president Helen Long.  Please read it and take appropriate action.

If you were at CHFA East, you were probably hearing a lot of buzz on the show floor about #NHPsAreNotDrugs, our latest campaign in support of the natural health product industry. If you weren’t in attendance, this is a critical issue for our entire industry and we need everyone to help.

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La Boîte à Grains opens third store

La Boîte à Grains opens third store

La Boîte à Grains, serving the people of Gatineau, QC for 36 years, has opened its third location in the city.  The newest store – located in Gatineau’s Le Plateau district – measures 10,500 sq. ft., making it the largest of the three.  The second store (opened a few years ago) measures 8,500 sq. ft., while the original store has a 5,000 sq. ft. sales floor, and fully functional 5,000 sq. ft. basement which houses administration, marketing, accounting, prep and online orders.

La Boîte à Grains owner and founder Pierre Menard says it took just over four months (including the two weeks over Christmas holidays) to get the store up and running.  “We took over the building September 15.  Previously, it was a sporting goods retailer.  One of the downsides of taking over an existing retail space is changing it over for your own needs, and that’s what we ran into.  We had to go in and tear down their backroom and re-build it to suit our needs. One thing we had to do was build an insulated room to house our rack multi-pack compressor, which was custom-built for us.  It holds eight compressors, so that if one fails, the others compensate.” 

Besides being bigger than its other two locations, Pierre says the new store also has a stronger focus on health and beauty products and it offers a more elaborate food selection.  “While we do offer food in our other locations – sandwiches, soup, wraps, etc. – our new store is set up to prepare and offer full meals-to-go. We want to do more of this in the new store.”

Also new is an exclusive consultation room for the store’s naturopathic staff to have one-on-one sessions.  “We want to give more service, more than just consulting in the aisle,” explained Pierre.  “The room is for those customers who want to go deeper in improving their health.  They can book a meeting with one of our professionals on staff.”  •

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CNHR News Podcast

cnhr radio hour

News, Views and Happenings in the world of Canadian Natural Health.

Check out this month's podcast here

CHFA West Preview

Build Your Brand through CNHR Magazine • Include CNHR in your branding strategy 

What's in the Jan-Feb issue:

  • • CHFA West Show Preview
  • • Alberta store features
  • • Wrap-Up of HFN AGM
  • • Amazing business columnists

Get into the hands of 10,000+ retailers

Reach 10,000+ natural health store professionals via CNHR Magazine.  CNHR is delivered by Canada Post six times per year to virtually every health food store across Canada.  Retailers are your true sales force.  So, get your product into more stores and get them selling for you.  

Remember, your first sale is to the retailers.  CNHR can get your message in front of them. Connect with the retailers who sell and recommend your product.

Put CNHR’s many resources to work for you:

Display ads, Product Profiles, Trade Talk news in CNHR Magazine along with Facebook, CNHR web page, 

podcasts, inserts, videos posted to our website, sending product samples to stores…we have the access to Canada’s natural health retailers.  Put our many resources to work for your company and products today.

CNHR is your Trade Media source.  We’re more than CNHR Magazine.  That is just part of what we do.  

We are keeping the industry informed and updated through the magazine, the CNHR Website, our Facebook Page, the CNHR Podcast and our industry e-blasts.  Ask me about all we can do to connect you to the industry and give you blanket coverage across Canada.  Let me help put all of CNHR’s resources to work for you!

Contact:  Katherine Stevens:  kstevens@cnhr.ca   647/975-3370         Contact:  Candace Sicari:  candace@cnhr.ca   705/209-9280

Community Board

Watch here for Job Postings, Wanted Ads, For Hire, etc. To add, contact Donna

Check out the Community Board