Following one’s passion may not always turn out for the best, but there are two potential scenarios that can prove satisfying for the individual when that path is followed.
In the first case, when pursuing the dream doesn’t end as originally hoped, many times the individual can say, “Well, at least I gave it my best effort,” or “I’m glad I tried it and got it out of my system,” or a similar sentiment. Yes, there is some level of disappointment, but there is also something gained from the experience.
In the second case, everything falls into place, the dream becomes a reality, and the pursuit of the passion can only be described in one way: mission accomplished.
The latter description most accurately describes Bruce Reid, the owner and founder of The Vitamin Shop in Victoria, B.C. The success of his store is recognized industry-wide, and The Vitamin Shop is considered by many as one of the top retail operations in our industry. (The store was the inaugural recipient of the CHFA Retailer of the Year West Award in 1998.)