Alive Publishing Group’s Aaron Alvarez helps enhance retail staff expertise

Since joining Alive Publishing Group (APG) in February 2024, Aaron Alvarez, retail account executive, has played a pivotal role in supporting natural health retailers across the country by connecting them with the Natural Product Advisor course. This training empowers staff to confidently guide customers, identify upsell opportunities, and drive sales growth that ultimately improve the store’s bottom line.

Additionally, Aaron manages retail accounts for alive magazine, serving as the primary point of contact for partner stores. From responding to customer requests and updating imprints to ensuring subscriptions deliver ongoing value, Aaron helps retailers get the most out of their partnership with alive.

These efforts reflect APG’s commitment to supporting both retail success and consumer wellness, while strengthening long-term industry relationships that fuel continued growth.

For more information about the Natural Product Advisor course or to connect with Aaron, please contact him at aaron.alvarez@alive.com or call 604.256.8266.

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