May-Jun25 alive Admin May-Jun25 alive Admin

Customer service: making an emotional connection

In my previous article, I began to talk about the two ways to grow a business:

• create new customers

• sell more to your current customer base

 To grow further, I recommend you first establish an emotional connection among the people who work in the business.

 The emotional tone of your business—the sales floor ‘vibe’—is determined by the connection the owner, management, and team share. 

Read More
May-Jun25, Feature alive Admin May-Jun25, Feature alive Admin

Retailer roundtable part V: consumer education

Natural retailers are facing new challenges and opportunities when it comes to educating their customers. In this final part of the retailer roundtable series from 2024, we will share insights on consumer education and its impact on natural health retailers.

 At the 2024 CHFA NOW, held in Vancouver, retailers were encouraged to participate and share their experiences in an idea exchange during a retailer roundtable. Attending retailers were split into five groups and each group was asked a question about a pressing issue impacting the natural health retail industry—rent inflation, vendor relations, supply chain, ethical initiatives and sustainability practices, and consumer education. This issue’s summary is the last of those five discussions.

 In the March-April 2025 issue of CNHR, we discussed the topic of “ethical practices and sustainability initiatives” in detail. In this final part of the retailer roundtable series, we will share insights on consumer education and its impact on natural health retailers.

Read More
May-Jun25, Trade Talk alive Admin May-Jun25, Trade Talk alive Admin

Get ready for CHFI’s 2025 National Summit on Health, Movement, and Community

The National Summit on Health, Movement, and Community will be held on June 7 at Zoomer Media Studios in Liberty Village, Toronto, Ontario. The Summit will build on the Canadian Health and Fitness Institute’s (CHFI) groundbreaking 2024 Forum in West Vancouver, BC, which featured 21 distinguished experts including Canada’s first Minister of Physical Activity, Carla Qualtrough.

Read More
May-Jun25, Column alive Admin May-Jun25, Column alive Admin

A spotlight on the best of our industry’s women: Interview with Tracy Creighton

In this column, Ellen introduces you to Tracy Creighton, national sales director at Bioforce Canada (A.Vogel). She has over 30 years of experience in the health and wellness industry as a sales executive and business leader. Tracy has successfully managed high-performing sales teams, developed effective sales strategies, and fostered strong collaboration with retail partners.

Read More
Mar-Apr25, Column alive Admin Mar-Apr25, Column alive Admin

Community: the new “vitamin C” for modern wellness

Let’s face it—life is more complicated than ever. Many of us feel pressed for time, overstimulated by digital media, and undernourished both physically and emotionally. We seem to have lost our buffer against stress, and, at the same time, our sense of connection has slipped away. When that happens, our well-being—mental, physical, and even environmental—suffers.

Read More
Mar-Apr25, Feature alive Admin Mar-Apr25, Feature alive Admin

Elite Nutrition celebrates 20 years of promoting wellness in Golden, BC

In 1992, Elite Nutrition began its journey of promoting health and wellness as Golden Health Food Centre in Golden, BC, before eventually evolving into one of the community’s most trusted destinations for their health needs.

In 2004, under the leadership of Mike and Linda Pecora, the store was rebranded as Elite Nutrition with a refined focus of providing supplements and natural body care. In 2024, Elite Nutrition celebrated its 20th anniversary.

Read More