Magic Scoop wins CHFA Launch Pad in Vancouver

A platform for startups and innovators, CHFA Launch Pad gives award hopefuls the floor to pitch their businesses for a chance to win the title of “Most Innovative Product” and a grand prize pack worth over $50,000.

The big winner of the CHFA NOW Vancouver 2025 Launch Pad was Magic Scoop Nutrition’s Magic Scoop – All-in-One Nutritional Greens.

Joining Magic Scoop Nutrition’s Magic Scoop in the final round were seven outstanding finalists, each showcasing bold ideas and creative solutions in the natural health and wellness space:

• ALLFAT – The Discovery Skincare Set

• Aruna Revolution – Compostable Menstrual Pads

• Can-i Wellness – Can-i Sleep Vitamin Spray

• Maple 3 Sports – Maple Water Sports Drink

• Stoked Oats – Herby Garlic OatRice

• Mushroom Envy – Face Food Calming Face Oil

• VEGAIN Nutrition – SURGE Clear Vegan Protein Isolate

This year’s competition was the absolute toughest so far, with a full house and standing room only, as attendees packed the venue to watch the high-energy pitches.

The judging panel was led by Ellen Wheeler (Alive Publishing Group), alongside Laura Amstutz (Nature’s Fare Markets), Ameen Fadel (Cedar Valley), and Ted Fleming (Partake Brewing). With such an impressive field of finalists, the judges faced the difficult task of selecting just one winner.

Alive Publishing Group extends heartfelt thanks to the Presenting Partner of this incredible event.

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