New company DW Approved supports brands and retailers in building sustainable growth

David Whalen

An independent omni-channel brand management and revenue growth firm serving the supplement and sports nutrition industry, DW Approved supports brands and retailers in building sustainable growth across specialty retail, national accounts, and digital channels.

DW Approved provides hands-on brand management support including sales strategy, account development, product positioning, regulatory guidance, product education, and omni-channel execution.

As well as being a clinical nutritionist, David brings 25 years of industry experience, including senior leadership roles across sales, brand development, and education. He served as business development manager and product educator at Peak Performance Products, where he helped introduce and grow a number of respected brands. His work focused on market entry, retail education, account development, and long-term brand positioning.

“The objective of the company is simple,” explains David: “help brands and retailers grow together through education, alignment, and proven strategy. DW Approved brings credibility, clarity, and execution to a crowded marketplace.”

 For more information, email David at davidwhalen@dwapproved.com or call 416-889-2550 

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