Have you ever wondered about the trillions of microbes that inhabit your body? Understanding this vast universe inside us—known as the microbiome—is revolutionizing our health. Far from outdated, purely negative models of microbes, the research is accelerating in its understanding of how these tiny organisms are pivotal not only to human health but also to the health of our planet.

When it comes to purchasing natural health products, the journey of a first-time buyer differs significantly from that of a repeat customer. Understanding these differences is crucial for both retailers and manufacturers when developing effective marketing plans and ensuring customer loyalty.

In today's competitive market, consumers are looking for more than products; they are seeking a deeper connection with the brands they support. This trend is particularly prominent in the natural health products industry, where consumers aren’t just hoping—but expecting—companies to have a strong mission and values.

In an era where health consciousness is on the rise, many of us are turning towards natural supplements as an approach and pathway to a holistic life and well-being. However, as we navigate this green wellness wave, it's crucial to consider the broader impact of our choices, particularly on this planet that sustains us.

One beautiful day in early February, my wife and I took our dog Nico to a nearby park for a bit of fetch and exploration. It was so nice I couldn’t help but think, “February hasn’t been this mild in years.”

 Except it was ... the previous year! February 2023 set a record high in my area, and I had already forgotten. Thinking about this brought a few marketing lessons to mind.

Marketing to Millennials. Winning with Boomers. Selling to Gen Zs.

You’ve heard them named and defined countless times. But when you stop to consider them, what do these generational labels really mean?

The “better for you” product movement continues to see traction, driven by evolving consumer preferences for healthier, more sustainable, and transparent products. But what does “better for you” really mean to natural health shoppers? We spoke to the alive Listens community to gain insights into what your shoppers think.

In the previous issue of CNHR, I introduced the topic of empathetic leadership.

 The COVID-19 pandemic marked a pivotal turning point in how we lead our teams. Now, more than ever, I feel leading with empathy must come first and foremost.

In today’s fast-paced world, stress is more than just a passing feeling; it deeply impacts our physical health through something called allostatic load.

In the realm of natural health products, deciphering certifications on product labels has become an intricate puzzle for consumers. The challenges primarily revolve around the overwhelming variety of certifications and the lack of standardization across these certifications, creating significant hurdles in consumers’ quest for clarity and authenticity.

It was December 24, 1914: the first Christmas Eve of World War One. After five months of war, a one-and-a-half-day truce began between enemy troops. Reports varied across regions, but a theme emerged.

We Canadians cherish and take pride in the breathtaking beauty of our nation—from the rugged coastlines and boreal forests, to the great plains and majestic Rockies. However, to truly appreciate the nature around us, we need to understand the deeper bond between us and the Earth that lies beneath these mesmerizing green spaces—a connection that directly affects our health and well-being.

The COVID-19 pandemic marked a pivotal turning point in how we lead our teams. As we move forward, I feel that empathy has to come first and foremost—now more than ever. And the best course of action we can take as leaders and changemakers in this post-pandemic world is to incorporate empathy in our business model.