New Chapter held a brand re-launch at The Drake Hotel in Toronto on May 9, 2024. They reintroduced their iconic line of New Chapter vitamins, minerals, and more into the Canadian market.

For the past six years, the students, staff, and community of Witset Elementary School, Witset, BC, have been cultivating more than just plants. What began as a modest garden project on a hillside behind the school has blossomed into a vibrant space for education, community building, and sustainable living.

Thanks to Alyssa Laing, an independent account manager who represents CanPrev and Orange Naturals in lower mainland BC, for taking me and Christina Barrett, medical director, Orange Naturals, to some stores just prior to CHFA NOW Vancouver.

Whether it’s the newest flavour of mocktails or the best green beauty product all the influencers are touting, ensuring your shelves are stocked with the latest trending products is critical to remaining competitive in this market.

CanPrev has announced Cristina Guglielmi’s promotion to national director, health food.

In April 2024, CHFA NOW Vancouver acknowledged excellence in the Canadian natural health industry with the CHFA Industry Achievement Awards for individuals and organizations.

Healthology and Alive Publishing Group hosted a casual retailer dinner during CHFA NOW Vancouver 2024

Bio Strath, a line of 100 percent natural, herbal, fermented yeast supplements, is now available in Canada, exclusively distributed by Puresource.

Prairie Naturals’ second annual Men’s Health Gala held during CHFA NOW Vancouver (April 3–5) was a spectacular event dedicated to supporting the Canadian Men’s Health Foundation and encouraging conversations around men’s health.

Thank you to all who attended and participated in the 2024 Guelph Organic Conference, celebrating all things organic! This year's conference brought together the best of the organic industry, including farmers, retailers, and certifiers. The conference hosted more than 1,800 enthusiastic attendees over four days.

The Canada Organic Trade Association (COTA) held its annual 2024 Organic Leadership Awards on April 2, 2024. The evening gala celebrated the 15th anniversary of Canada regulating organic products, and honouring innovators and visionaries of the organic industry.

Retailers were encouraged to participate and share their experiences in an “idea exchange” during a retailer roundtable at CHFA NOW Vancouver 2024.

Purity Life Health Products is excited to be celebrating 40 years of enriching lives as Canada’s largest natural health product distributor. The team at Purity Life is committed to fostering innovation, leading industry trends, and remaining a reliable partner in assisting the growth of their vendor, broker, and retailer partners.

NOW Health Group has announced its 2024 consumer and trade campaign. This campaign will include online, print, video, social, email, and in-store retail activations, and will run the second quarter of 2024. The campaign discusses the 19,000 product tests that NOW conducts per month.

Earlier, Puresource announced that it has been selected to manage the distribution, sales, and marketing of the Bio-Strath brand in Canada. As part of the agreement, Puresource will be the exclusive Canadian distributor for Bio-Strath.