It’s time: The moment has arrived for a change at CNHR

By Bruce W. Cole

Bruce W. Cole and Ellen Wheeler

Sometimes, you just know when it is time.

For me, that time has come. After almost 30 amazing and fulfilling years with CNHR, I’ve decided to transition away from my duties as editor. 

The best reason I can come up with is: it’s time. It’s time to make room for the next leadership team as well as the talented and committed editors and designers. Working on CNHR has been the most fun I’ve ever had in my career, and now it’s time to let the next generation take CNHR into the future and have their own version of fun.

Ever since coming over with CNHR to join the Alive Publishing Group in September 2020, I’ve felt the magazine was in the right place, in a good home, with people who care about our great natural health community. Working with the group of professionals around me has been a pleasure, and I have loved how everyone I worked with embraced CNHR and treated it like it was their own. Everyone has been receptive to learning and understanding what role it plays in the industry and how important it is to the Canadian natural health retail community.

No one has embraced CNHR more, and no one better represents the future of CNHR than my good friend of more than 25 years, Ellen Wheeler, who takes on the title of CNHR publisher. Many of you know Ellen from meeting her at the countless industry events she attends every year or from her involvement in the CHFA’s “Hill Day.”  She is a publishing professional who has worked in our industry since 1997.

Like me, Ellen has been deeply immersed and embedded at the grassroots level of our industry for many years. She is the winner of the 2024 CHFA Women of Influence Award from the CHFA, and her column in CNHR, In Her Own Words, has introduced many outstanding female leaders and innovators from within our industry. She is the perfect person to take the helm of CNHR.

Now, I am not completely abandoning ship: I will still have a hand in some editorial aspects of CNHR, primarily attending industry events, contributing to Trade Talks, and being available to Ellen and the CNHR publishing team to offer any help they need.

So, this is not a sad occasion; it is a natural progression, and it is what is needed to properly move CNHR into the future. And with Ellen leading the way, I have every confidence CNHR will continue to play a valuable role in our community.

Thank you to everyone who has supported me during my time as editor of CNHR. I look forward to my new role with CNHR as editor emeritus and hope you will offer Ellen and her team the same support you have given me.


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