New industry podcast aims to strengthen connection across the natural health community
The In Conversation With … podcast has officially launched, offering a fresh and thoughtful lens into the natural health industry. Hosted by respected industry journalist Bruce W. Cole, the series features in-depth conversations with leaders, executives, entrepreneurs, and emerging voices shaping the natural health space.
The podcast is built with a clear purpose: support and elevate independent natural health retailers. As Bruce explains, “Our team believes that when the natural health retailer wins, the entire ecosystem benefits.” Each episode is designed to foster a deeper understanding across the industry. By exploring the realities faced by both vendors and retailers, the podcast creates a shared dialogue to help all sides better understand the challenges, opportunities, and day-to-day dynamics shaping the business landscape.
Since its debut in February 2026, In Conversation With … has featured a diverse mix of guests spanning retail, distribution, and media, as well as brands and industry organizations. This range of perspectives allows listeners to gain valuable insights regardless of where they sit within the industry. From founders sharing the story behind a growing brand, to retailers discussing in-store realities, or executives outlining broader market trends, each conversation contributes to a more informed and connected community.
More than just a series of interviews, the podcast serves as a platform to capture the stories, lessons, and experiences that define this unique sector. It reflects the spirit of an industry known for its collaboration, passion, and strong sense of community.
“This is a remarkable industry to be part of,” Bruce notes. “There’s a genuine closeness here that you don’t often find elsewhere. The hope is that In Conversation With … not only highlights that but helps strengthen it even further.”
For more information or to connect, Bruce can be reached at bruce@brucewcole.com or through his website at brucewcole.com.