The Greenhouse at CHFA NOW Toronto 2026: Your invitation to discover what’s new this September
CHFA NOW Toronto 2026 is just weeks away, and if there’s a perfect time for retailers to start planning how and where you’ll discover what’s next in the natural, organic, and wellness space, it’s right now.
Making its debut this year, The Greenhouse is set to be a must-visit destination on the show floor for those looking to stay ahead of emerging trends and brands.
Taking place at Exhibition Place, September 25-27, CHFA NOW Toronto continues to be Canada’s leading trade show for the NOW industry, bringing together a mix of retailers, brands, and distributors for purposeful connections and business-building opportunities.
New for 2026, The Greenhouse, an evolution of the Incubator Alley, has been designed with today’s retail needs in mind. This reimagined space offers a more streamlined and curated approach to discover new and emerging Canadian brands. The Greenhouse makes it easier for retailers to source products that align with current consumer demand and future shelf strategies.
Within The Greenhouse, you’ll find seed stage brands in the early phases of launch alongside scale stage brands that are ready to grow and expand into new markets—the perfect opportunity to explore both emerging names just entering the scene and brands already gaining traction.
CHFA NOW Toronto 2026 will be here before we know it, so if you’re attending, remember to set aside time to explore this new area of the show floor. The Greenhouse is designed with networking and trends front of mind, making it a great place to meet industry founders, build great connections, and spot the latest and greatest trends before they make it big.
Registration is now open. Visit chfanow.ca/toronto to plan your show experience.