May-Jun24, Trade Talk alive Admin May-Jun24, Trade Talk alive Admin

Celebrating 15 years of Canada Organic

The Canada Organic logo on your favourite foods did not appear until June 2009. Until then, producers and farmers did not have a federal standard to indicate how organic their products were. There were no harmonized national guidelines along the organic supply chain, no national criteria for audits, and limited access to international markets.

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May-Jun24, Feature alive Admin May-Jun24, Feature alive Admin

Influencing customer experience and perception through store lighting

CNHR talked to Joe D’Addario, Nature’s Emporium co-founder and CEO, about the importance of store lighting. Joe has been in natural health retailing since 1993. During this time, he discovered the role his store’s lighting played: how it highlighted products and set the atmosphere for different parts of the store. In this article, Joe shares some of his thoughts on helping you present your store in a better “light.”

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May-Jun24, Feature alive Admin May-Jun24, Feature alive Admin

Pura Vida Nutrition Store

Pura Vida Nutrition Store, located in the heart of Renfrew, Ontario, and owned by Kathy Lofthouse, is a haven for natural health enthusiasts seeking alternatives to the mainstream. One thing that sets Pura Vida apart from other natural health stores is its charming location—nestled within a 150-year-old house, Pura Vida is a nostalgic encounter for most Renfrew residents.

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May-Jun24, Column alive Admin May-Jun24, Column alive Admin

Building memories: a key to brand growth

One beautiful day in early February, my wife and I took our dog Nico to a nearby park for a bit of fetch and exploration. It was so nice I couldn’t help but think, “February hasn’t been this mild in years.”

 Except it was ... the previous year! February 2023 set a record high in my area, and I had already forgotten. Thinking about this brought a few marketing lessons to mind.

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Mar-Apr24, Trade Talk alive Admin Mar-Apr24, Trade Talk alive Admin

The Granary partners with Plant a Seed & See What Grows Foundation to revitalize community garden

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” This observation was offered by American anthropologist Margaret Mead.

 A compelling example of this is taking place in the heart of Carleton Place, Ontario. There, a thriving initiative known as the Carleton Place and District Youth Centre’s community garden project is sowing seeds of change, nurturing both minds and bodies.

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Mar-Apr24, Trade Talk alive Admin Mar-Apr24, Trade Talk alive Admin

You’re invited to CHFA’s birthday bash at CHFA NOW Vancouver: April 2-5

CHFA is turning 60! “We have a lot to celebrate,” says Randi Ptolemy, content and public relations manager for the Canadian Health Food Association (CHFA). “Join us to honour the growth of the natural, organic and wellness (NOW) industry at CHFA NOW Vancouver, April 2-5, 2024. We’re gearing up for this to be the best show yet.

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Mar-Apr24, Feature alive Admin Mar-Apr24, Feature alive Admin

Store visits in Montreal and Ottawa

While in Montreal and Ottawa recently, I had the opportunity to visit some stores with three very good industry friends: my colleague Ellen Wheeler of Alive Publishing Group, and Joanne McDonald and Deb Larocque of Preferred Nutrition and Natural Factors. In total, it was 10 stores over a couple of days. These visits will result in larger feature stories on a couple of the stores later in the year.

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Mar-Apr24, Feature alive Admin Mar-Apr24, Feature alive Admin

Bringing alive … alive! Behind the curtain

Welcome to the captivating world of alive magazine, where wellness meets wisdom, and every issue is a symphony of natural health. If you’ve ever wondered what goes into the making of your favourite periodical—the one that graces your shelves and entices your customers—join me. It’s a journey filled with collaboration, research, and a sprinkle of editorial magic.

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