An independent omni-channel brand management and revenue growth firm serving the supplement and sports nutrition industry, DW Approved supports brands and retailers in building sustainable growth across specialty retail, national accounts, and digital channels.

How can you and I influence the world for the better? It’s tempting to feel powerless—yet history and common sense remind us that making even a small difference in our local communities can ripple outward, creating real and lasting change.

Sipology, creators of functional, sippable products that help replace unhealthy habits, is bringing its brand of wellness-focused teas and matchas to retail shelves across the country. The lineup includes products like GutBalance, Sweet Matcha, and Inflammation Fighter.

Brands looking to make a meaningful impact must prioritize the needs and wants of their target demographic. To help brands better understand what Canadian women truly need from wellness products, Canadian Health Food Association (CHFA) partnered with Leger to survey over 1,500 females aged 18 and over, including 418 Wellness Superconsumers—a consumer segment deeply engaged in health and natural products—about what it is that they want. 

‍Elizabeth Hellebrand has been named director of operations for Nutters Everyday Naturals. Most recently, she was a regional manager for the company. In her new role, Elizabeth will play a central role in advancing Nutters’ strategic objectives and ensuring the organization continues delivering exceptional value to its customers and partners.

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The Nutters Everyday Naturals conference and trade show brought together a host of franchisees, managers, vendors, and other key industry experts to Medicine Hat, Alberta, between September 8 and 11.

In mid-September last year, close to 50 natural health retailers gathered in the small rural town of Barry’s Bay, Ontario, for a “Seed to Shelf Experience” at the St. Francis Herb Farm manufacturing facility. The event included opportunities to experience some of the herbs growing in the surrounding fields.

AI is transforming our lives, which also echoes into our children’s learning and leisure time. What can we do to ensure that the next generation stays close to the natural world because within it are life lessons that are harder to learn in a digital world.

A thriving organic sector begins where most consumers make their decisions: the retail store. Shoppers today are more conscious than ever about the food they eat and the products they use. They want to know not just what is organic, but why it matters—for their health, the environment, and the future of sustainable farming. This makes education in retail spaces crucial.

In September 2025, Alive Publishing Group and Magic Scoop hosted an informal retailer dinner in Toronto during CHFA NOW.

CHFA hosted its Hill Day in Ottawa on October 6 and 7. The event brought together delegates from across Canada and the natural, organic, and wellness value chain.

“CHFA NOW 2025 was a powerful reminder of what makes our industry extraordinary.” These are the words used by Lynsey Walker, vice president, marketing and communications, for the Canadian Health Food Association (CHFA), to describe the industry conference and trade show that took place September 18 to 21.

Since joining Alive Publishing Group (APG) in February 2024, Aaron Alvarez, retail account executive, has played a pivotal role in supporting natural health retailers across the country by connecting them with the Natural Product Advisor course. This training empowers staff to confidently guide customers, identify upsell opportunities, and drive sales growth that ultimately improve the store’s bottom line.

With alive Workplace Wellness, our goal is to inspire more people than ever to fall in love with healthy living. The past few years have reinforced the importance of supporting immune health and managing stress. Join us in inspiring your team to reclaim control over their well-being—to make time for that virtual yoga class, to keep baking new things, to prioritize great sleep, and so much more!

To better understand the health challenges Canadian women are navigating, CHFA conducted a national study—and the findings point to clear opportunities for solutions.