In this column, Ellen introduces you to Tracy Creighton, national sales director at Bioforce Canada (A.Vogel). She has over 30 years of experience in the health and wellness industry as a sales executive and business leader. Tracy has successfully managed high-performing sales teams, developed effective sales strategies, and fostered strong collaboration with retail partners.

In this column, Ellen introduces you to Brenda Kirk, senior vice president of operations and merchandising at Pattison Food Group. During her 45 years in the grocery industry, Brenda has honed her reputation as a dynamic, strategic and committed leader who’s focused on achieving results and doing what’s right for her team and customers.

CNHR is pleased to introduce a new column this year. “In Her Own Words” will appear each issue, and it will introduce you to outstanding female leaders and innovators in our natural health community.

More than ever before, consumers are looking for credible information about which products to try, initiatives to support, and supplements to seek out. In your quest to provide this vital guidance to your customers, the timing has never been better to include our industry’s most trusted source to your sales team: alive magazine. For 50 years, alive magazine has delivered engaging, reliable, and cutting-edge natural health information.