Since joining Alive Publishing Group (APG) in February 2024, Aaron Alvarez, retail account executive, has played a pivotal role in supporting natural health retailers across the country by connecting them with the Natural Product Advisor course. This training empowers staff to confidently guide customers, identify upsell opportunities, and drive sales growth that ultimately improve the store’s bottom line.

With alive Workplace Wellness, our goal is to inspire more people than ever to fall in love with healthy living. The past few years have reinforced the importance of supporting immune health and managing stress. Join us in inspiring your team to reclaim control over their well-being—to make time for that virtual yoga class, to keep baking new things, to prioritize great sleep, and so much more!

To better understand the health challenges Canadian women are navigating, CHFA conducted a national study—and the findings point to clear opportunities for solutions.

In Ontario’s Richmond Hill, an amazing youth-powered project is transforming a simple patch of land into a thriving community hub! The Kids Right to Know community garden, led by environmental advocate Rachel Parent, is more than a garden—it’s a movement. Supported by the Plant a Seed & See What Grows Foundation (among other donors), this vibrant space grows fresh food, future leaders, and a sense of optimism.

In a year marked by trade tensions, including tariffs and supply chain challenges, one thing remains steady: consumer trust in certified organic. The Canada Organic Regime (COR) logo continues to signal quality, care, and credibility. Several initiatives are happening behind the scenes so that businesses can continue meeting growing consumer demand for healthy, sustainable organic food.

When Nature’s Emporium announced the appointment of Steve Hollingsworth as thes new CEO in August 2025, it marked the first time in the company’s 32-year history that it would be led by someone whose last name is not D’Addario.

Purity Life Health Products has acquired the assets of Horizon Distributors Ltd., PSC Natural Foods Ltd., and Ontario Natural Food Company Inc. (ONFC).

Driven by a mission to enhance lives through better health, Living Alchemy is proud to introduce The Living Alchemy Book of Fermentation.

Johnny Larocque, director of sales for St. Francis Herb Farm, has announced changes to the sales team.

Celebrate 50 years of alive with a cookbook that’s more than just recipes, but a fresh way to connect your customers with the whole-food lifestyle they’re already passionate about.

After the overwhelming success of our last summit in 2022, we’re proud to announce the return of the alive Executive Summit in February 2026.

CHFA’s inaugural Ottawa Regulatory Forum took place from May 27 to 28, 2025, and was a resounding success. This reimagined event brought together members of the natural, organic, and wellness (NOW) industry with policymakers, Members of Parliament, and peers to help shape the future of Canada’s NOW sector.

The Health First Network (HFN) conference and annual general meeting (AGM), held in Montreal, Quebec, from May 28 to May 31, brought 210 retail members, vendor suppliers, and HFN staff together for three days of meetings, awards, and networking.

Bioforce Canada (A.Vogel) has welcomed Émilie Portugais as marketing director.

Nikki Moir has stepped into the role of account manager for all Natural Factors and Assured Natural accounts on Vancouver Island.