Building healthier retail teams with alive Workplace Wellness
With alive Workplace Wellness, our goal is to inspire more people than ever to fall in love with healthy living. The past few years have reinforced the importance of supporting immune health and managing stress. Join us in inspiring your team to reclaim control over their well-being—to make time for that virtual yoga class, to keep baking new things, to prioritize great sleep, and so much more!
Supporting Canadian women’s health with trusted natural health products
To better understand the health challenges Canadian women are navigating, CHFA conducted a national study—and the findings point to clear opportunities for solutions.
Community youth garden in Richmond Hill, Ontario, nourishes communities and minds
In Ontario’s Richmond Hill, an amazing youth-powered project is transforming a simple patch of land into a thriving community hub! The Kids Right to Know community garden, led by environmental advocate Rachel Parent, is more than a garden—it’s a movement. Supported by the Plant a Seed & See What Grows Foundation (among other donors), this vibrant space grows fresh food, future leaders, and a sense of optimism.
Initiatives shaping organic for your shelf and brand
In a year marked by trade tensions, including tariffs and supply chain challenges, one thing remains steady: consumer trust in certified organic. The Canada Organic Regime (COR) logo continues to signal quality, care, and credibility. Several initiatives are happening behind the scenes so that businesses can continue meeting growing consumer demand for healthy, sustainable organic food.
Steve Hollingsworth has been hired as CEO of Nature’s Emporium; Joe D’Addario named board chair
When Nature’s Emporium announced the appointment of Steve Hollingsworth as thes new CEO in August 2025, it marked the first time in the company’s 32-year history that it would be led by someone whose last name is not D’Addario.
Purity Life acquires assets of Horizon, PSC, and ONFC
Purity Life Health Products has acquired the assets of Horizon Distributors Ltd., PSC Natural Foods Ltd., and Ontario Natural Food Company Inc. (ONFC).
Share the wisdom of fermentation with Living Alchemy’s new book
Driven by a mission to enhance lives through better health, Living Alchemy is proud to introduce The Living Alchemy Book of Fermentation.
St. Francis Herb Farm makes changes to sales team
Johnny Larocque, director of sales for St. Francis Herb Farm, has announced changes to the sales team.
order Nourish: Adventuring with Whole Foods: an alive cookbook your customers will love
Celebrate 50 years of alive with a cookbook that’s more than just recipes, but a fresh way to connect your customers with the whole-food lifestyle they’re already passionate about.
Shape the future of natural health at the 2026 alive Executive Summit
After the overwhelming success of our last summit in 2022, we’re proud to announce the return of the alive Executive Summit in February 2026.
CHFA hosted its inaugural Ottawa Regulatory Forum in May 2025
CHFA’s inaugural Ottawa Regulatory Forum took place from May 27 to 28, 2025, and was a resounding success. This reimagined event brought together members of the natural, organic, and wellness (NOW) industry with policymakers, Members of Parliament, and peers to help shape the future of Canada’s NOW sector.
Health First Network conference and AGM draw 210 industry members to Montreal
The Health First Network (HFN) conference and annual general meeting (AGM), held in Montreal, Quebec, from May 28 to May 31, brought 210 retail members, vendor suppliers, and HFN staff together for three days of meetings, awards, and networking.
Émilie Portugais joins Bioforce Canada
Bioforce Canada (A.Vogel) has welcomed Émilie Portugais as marketing director.
Nikki Moir now also representing Natural Factors
Nikki Moir has stepped into the role of account manager for all Natural Factors and Assured Natural accounts on Vancouver Island.
John Holtmann Golf Tournament raises over $9,000 for Community Food Centres Canada
The annual John Holtmann Golf Tournament, held this year at the beautiful Lionhead Golf Club in Brampton, Ontario, was a huge success. With 114 golfers from across the industry participating, the event raised over $9,000 to benefit Community Food Centres Canada, an organization committed to building healthier and more connected communities.