A platform for startups and innovators, CHFA Launch Pad gives award hopefuls the floor to pitch their businesses for a chance to win the title of “Most Innovative Product” and a grand prize pack worth over $50,000.

The big winner of the CHFA NOW Vancouver 2025 Launch Pad was Magic Scoop Nutrition’s Magic Scoop – All-in-One Nutritional Greens.

The alive editorial team was out in full force at CHFA NOW Vancouver—attending seminars, networking at industry events, and exploring the latest innovations on the show floor.

Following the acquisition of CanPrev Natural Health Products by Canadian-based global health company Apotex, CanPrev founders Tanya and Franco Salituro see a bright future for the company they founded 20 years ago, and by extension, for natural health retailers.

Jan Janzen, the Natural Factors sales representative for Manitoba and Northwest Ontario, retired at the end of January 2025, after more than two decades of dedicated service.

Canada, the fifth-largest organic market globally, continues to lead the way in environmentally conscious practices. With 66 percent of Canadians purchasing organic products weekly, Organic Month is the perfect opportunity to connect with consumers, support farmers, and showcase a commitment to sustainability.

CHFA NOW Toronto is back, and this year’s event promises to be the most exciting yet! From September 19 to 21, 2025, the Enercare Centre in Toronto will transform into the ultimate hub for the natural, organic, and wellness (NOW) industry.

UNFI Canada Innovation Showcase 2025 took place on January 29 in Vaughan, Ontario, bringing together industry leaders and innovators. Ryan Benn, CEO of Alive Publishing Group, kicked off the morning session with a keynote address.

By supporting a local school garden, you can directly support a healthier generation of young students and contribute to your own community. Your donation of either treasure, time, or talent will not only nurture learners who’ll become leaders, but also deepen your connection to the community.

Alive Publishing Group (APG) is thrilled to announce the addition of Adam Rahiman as the new senior account executive, advertising sales. Adam joined the team in December 2024, bringing a wealth of experience and a dynamic approach to sales strategy.

Despite the cold, CHFA’s Calgary Industry Night Out brought together over 100 industry professionals including retailers, health practitioners, manufacturers, and businesses operating in the natural, organic, and wellness (NOW) space. The event was held at the Sub Rosa in downtown Calgary in February.

The National Summit on Health, Movement, and Community will be held on June 7 at Zoomer Media Studios in Liberty Village, Toronto, Ontario. The Summit will build on the Canadian Health and Fitness Institute’s (CHFI) groundbreaking 2024 Forum in West Vancouver, BC, which featured 21 distinguished experts including Canada’s first Minister of Physical Activity, Carla Qualtrough.

As we go to press, the US-imposed tariffs are ever evolving, causing confusion and concern in Canada, Mexico, and other US trading partners worldwide.

 CNHR reached out to some leading industry members to get their thoughts on what type of impact tariffs could have on the Canadian natural health industry.

Cristina Guglielmi, CanPrev’s national director of sales, health food, shared, “We all gathered for a Customer Appreciation Day event at Good Health Mart in Hanover in November 2024. It was a wonderful event with lots of great customers and reps coming together to support the store.”

We’re thrilled to celebrate a major milestone—10 years of providing natural health products to our valued members! Since 2014, Calgary Co-op’s Natural Choice has been dedicated to offering healthy, high-quality, and pioneering natural health products that support the well-being of our community.