Nature’s Signature, a leading health and wellness retailer, opened its newest location in May 2025—inside the Metro grocery store—at 640 Mapleview Drive East, Barrie, Ontario.

This is the 18th store under the Nature’s Source and Nature’s Signature brands.

At CHFA, we’re always looking for ways to elevate the CHFA NOW experience for our growing community of retailers, manufacturers, brokers, and distributors both on and off the trade show floor. From our exclusive Retailer VIP program—offering sneak peeks into leading trends with access to events like our PITCH Breakfast—to the growing buzz of our new signature conference sessions, CHFA NOW keeps getting better.

The annual alive retailer dinner, held at Caffé La Tana in Vancouver, BC, in April 2025, was an opportunity for the team members from alive and CNHR magazines to acknowledge and thank store staff and owners for all they do for the members of their communities.

A big thanks to Kathleen Bird, a long-time industry member, and Ariella Turner, Assured Natural Distribution and Natural Factors, for once again bringing the CNHR editorial team to a few interesting stops in the Lower Mainland during CHFA week in Vancouver.

The third annual Prairie Naturals Men’s Health Gala was held on April 24, 2025, at the Vancouver Aquarium and was attended by industry professionals, the Canadian Men’s Health Foundation (CMHF), over 150 retail partners from across Canada, and the media.

The Supplier Roundtable, held at CHFA NOW Vancouver 2025, was led by Suzie Yorke, Founder of 4X Better Chocolates, Love Good Fats, and Founders Helping Founders. The session brought up some timely and honest conversations about tariffs.

The Canada Organic Trade Association (COTA) hosted its 2025 Organic Leadership Awards and Gala at Seasons in the Park restaurant in Vancouver, BC, on April 24, celebrating nine years of recognizing excellence in Canada’s organic sector.

A platform for startups and innovators, CHFA Launch Pad gives award hopefuls the floor to pitch their businesses for a chance to win the title of “Most Innovative Product” and a grand prize pack worth over $50,000.

The big winner of the CHFA NOW Vancouver 2025 Launch Pad was Magic Scoop Nutrition’s Magic Scoop – All-in-One Nutritional Greens.

The alive editorial team was out in full force at CHFA NOW Vancouver—attending seminars, networking at industry events, and exploring the latest innovations on the show floor.

Following the acquisition of CanPrev Natural Health Products by Canadian-based global health company Apotex, CanPrev founders Tanya and Franco Salituro see a bright future for the company they founded 20 years ago, and by extension, for natural health retailers.

Jan Janzen, the Natural Factors sales representative for Manitoba and Northwest Ontario, retired at the end of January 2025, after more than two decades of dedicated service.

Canada, the fifth-largest organic market globally, continues to lead the way in environmentally conscious practices. With 66 percent of Canadians purchasing organic products weekly, Organic Month is the perfect opportunity to connect with consumers, support farmers, and showcase a commitment to sustainability.

CHFA NOW Toronto is back, and this year’s event promises to be the most exciting yet! From September 19 to 21, 2025, the Enercare Centre in Toronto will transform into the ultimate hub for the natural, organic, and wellness (NOW) industry.

UNFI Canada Innovation Showcase 2025 took place on January 29 in Vaughan, Ontario, bringing together industry leaders and innovators. Ryan Benn, CEO of Alive Publishing Group, kicked off the morning session with a keynote address.