Most businesses don’t use the word “love” in their employment strategy—but the owners of Homesteader Health Foods do. And it’s working. They’ve been in business for 37 years, operating five stores in northern Alberta and British Columbia. Being in remote, smaller urban centres—Prince George, Fort St. John, and Quesnel, BC and Grande Prairie, AB—presents multiple challenges for the retailer.

‍The alive Executive Summit once again attracted leading figures in Canada’s natural health industry by offering a slate of inspiring presentations and essential business insights.

On the Friday evening of CHFA NOW 2026 weekend in Vancouver, Alive Publishing Group co-hosted its annual retailer dinner with TallGrass Natural Health. The event brought together industry leaders and retailers for an evening of connection and conversation amid a bustling trade show weekend.

Led by Ellen Wheeler, vice president of partnerships for Alive Publishing Group and publisher of CNHR, this column highlights outstanding female leaders and innovators in our natural health community.

In this issue, Ellen introduces you to Stacey Kravitz, president at UNFI Canada.

Following a successful debut at CHFA NOW Vancouver in 2024, the Retailer Roundtable—hosted by Bruce W. Cole, founder and former editor of CNHR—returned to the trade show and was met with an overwhelming response from retailers.

This issue of CNHR marks a new chapter for both the magazine and myself. I’m honoured to step into the role of publisher and carry forward the work and vision that Bruce Cole has so passionately led.